Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 76

Content Marketing B2C Whitepaper eBook 76

Pam Didner

MARCH 17, 2021

They can include sales, different marketing groups, including region and country teams, product teams, business units, and even specific senior executives. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. Content marketing objectives. Target personas.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. For a marketing competitor analysis, you should focus on your direct competitors.

CRM 101

CRM Whitepaper Marketing Marketers 101

Hubspot Marketing

AUGUST 21, 2023

It also enables you to stay atop of industry trends and ensure your product is consistently meeting — and exceeding — industry standards. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Martech

AUGUST 10, 2021

Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. A product owner may work with several development teams.

Whitepaper 109

Whitepaper Transform CMO Market Segmentation 109

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Including their needs, challenges, preferences, and behaviors.

PR 103

PR Customer loyalty User-Generated Marketing 103

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Exposure Ninja

OCTOBER 17, 2023

We’re talking about a smart marketing tool you can use to boost conversions and customer engagement with your business. Sometimes it’s hard to know what to prioritise for your marketing strategy for the next year or more. You’ll be surprised to know that only 35% of marketers consider lead generation a top marketing priority.

Whitepaper 52

Whitepaper Fashion Marketing Marketers 52

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Marketers can leverage Tagger to add UTMs and platform pixels or create custom URLs.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. With an extra $1,000 I’d buy a better microphone and camera for my video productions.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Traditional marketing.

Content Marketing 89

Content Marketing Traditional Marketing Whitepaper Real Estate 89

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 68

Key Performance Indicator Marketing Marketers Whitepaper 68

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Content for decision-makers.

SEO 121

SEO B2C PR Whitepaper 121

Vertical Response

APRIL 25, 2022

Fortunately, with cold email marketing, you can build up your customer base. It’s all about using the right email marketing strategies to get attention from the right people. Not to worry, we’ll cover everything you need to know about these strategies in this ultimate guide to cold email marketing.

Email Marketing 58

Email Marketing Whitepaper Marketing Marketers 58

Scoop.it!

JUNE 2, 2022

But copywriters’ skills have a direct impact on the performance of any type of content that has words in it — which is to say almost all: social media posts, blog posts, landing pages, product name and slogan, advertising campaigns, product description, and instruction, email newsletters, video scripts, and so much more.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Hubspot Marketing

APRIL 21, 2022

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). What information will help them to identify their problem(s) and that our product or service is designed to solve them? Whitepapers.

Price 145

Price CRM Marketing Marketers 145

Duct Tape Marketing

JULY 11, 2014

Some connecting strategies include customer avatars and customer profiles (purchase motives, etc.), Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Marketing Automation: What is it and Why Should I Care? It’s guest post day here at Duct Tape Marketing and.

Whitepaper 68

Whitepaper Email Marketing Marketing Marketers 68

Rock Content

JANUARY 28, 2019

At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. This research process should be a joint initiative between your marketing and sales departments. Need help getting started on market research?

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Rock Content

JULY 13, 2023

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. However, will your strategy ever work if you try to talk to everyone? Creating it is the basis of a Digital Marketing strategy.

CRM 82

CRM eBook Communications B2C 82

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights. Choose the right channels.

Market Research 100

Market Research Content Marketing Marketing Marketers 100

Rock Content

MARCH 30, 2020

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. However, will your strategy ever work if you try to talk to everyone? Creating it is the basis of a Digital Marketing strategy.

CRM 53

CRM eBook Customer Journey Whitepaper 53

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. They’ve just announced a new product. But these two products are, um, developing really fast, I think.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Downloads of a whitepaper or app. In fact, social media’s influence runs deeper than customer engagement.

Transform 94

Transform Entertainment User-Generated Whitepaper 94

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Scoop.it!

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy? You will select your audience based on your business goals and market research.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Scoop.it!

JUNE 23, 2022

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. Plan, assess, and research.

Whitepaper 94

Whitepaper Market Research Brand Management Content Marketing 94

Neil Patel

OCTOBER 23, 2020

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Email Marketing.

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Marketing Insider Group

FEBRUARY 2, 2021

Another factor to help you decide where to spend your marketing budget and resources is your target audience. If you’re unsure about which channels your target audience prefers, do some market research to learn more. General costs for each digital marketing channel (to compare). White papers. Case studies.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

CXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Founders, sales directors, and sales reps love our content so much that they’re counting down the days to purchase our product. It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Marketing Insider Group

JULY 17, 2012

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. Step 2: Formal Research. But how do you get to know your customers?

Marketing Plan 86

Marketing Plan Customer Whitepaper Entertainment 86

Content Marketing Institute

MARCH 28, 2018

It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Like any other tactic, original research must fit into your overall content marketing strategy and within your organizational constraints including budget, staff, and expertise. E-books/white papers.

Whitepaper 96

Whitepaper Transform B2C Content Marketing 96

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers. How to use white papers to build links.

Whitepaper 110

Whitepaper SEO Promotion Content Marketing 110