Market Research Product Marketing Transform 
Martech
FEBRUARY 12, 2025
Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.
Martech
JULY 17, 2024
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.
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Welcome Software
MAY 7, 2025
AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.
Sprout Social
MAY 6, 2025
Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. Plus, you can take control of your brands reputation with effective crisis management , gain visibility into your brand’s health and optimize results by analyzing campaign performance.
Martech
NOVEMBER 2, 2021
. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.
The CMO Survey
APRIL 19, 2019
This challenge holds regardless of company size, sector, or industry among the 323 marketing leaders completing the survey. We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge. Marketers spent on average 55.1%
Search Engine Land
JULY 28, 2023
Synthesia Synthesia is an AI video generator that transforms text into speech in a few minutes. This enables marketers to create training, how-to, and product marketing videos for global audiences. Watch “Discover Synthesia in 4 minutes | Product Tour” for an overview. Fortunately, there are options.
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