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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 128
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

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AI = over 40% more productivity: How we use AI at Optimizely

Welcome Software

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.

Product 52
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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. Plus, you can take control of your brands reputation with effective crisis management , gain visibility into your brand’s health and optimize results by analyzing campaign performance.

Branding 102
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What automation looks like in marketing operations today

Martech

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 130
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9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

This challenge holds regardless of company size, sector, or industry among the 323 marketing leaders completing the survey. We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge. Marketers spent on average 55.1%

CMO 100
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The best AI video generators for creators and marketers

Search Engine Land

Synthesia Synthesia is an AI video generator that transforms text into speech in a few minutes. This enables marketers to create training, how-to, and product marketing videos for global audiences. Watch “Discover Synthesia in 4 minutes | Product Tour” for an overview. Fortunately, there are options.