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How To Create an Effective Go-To-Market Strategy

Exposure Ninja

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

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How to develop a winning B2B ideal customer profile

Martech

Dig deeper: What is account-based marketing or ABM and why are B2B marketers so bullish on it? Winning new markets and getting 97 appointments in 10 months Celerway is a strong telecom player. However, they had little experience in market expansion and wanted to try out new acquisition channels.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 91
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How to scale personalization efforts with data-driven marketing

Martech

But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.

Transform 123
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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

What’s their email marketing strategy? Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. Or, you might find their customers are asking for a new feature.

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5 ways social media listening increases customer advocacy

Sprout Social

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 106
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14 Benefits of PPC Advertising for Rapid Growth

Sachs Marketing Group

Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. The vast reach of Google’s user base enables businesses to target a broader, more diverse audience, facilitating rapid market expansion and brand recognition. What is PPC Advertising?