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Why SEO should be a product

Search Engine Land

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 94
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The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot Marketing

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. This is where segmentation, targeting, and positioning come into play.

Food 137
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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

More often than not, that search will take place on their mobile phones , even in their homes. Optimizing local search for the keywords locals use to find what you sell should be your first step, advises Content Marketing Institute’s Paul Sanders. Also, do a little research on what the locals call your products.

Marketing 130
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How to Turn Anonymous Website Visitors into Sales [Marketing Playbook]

Customers.ai

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. In an era where data is king, this substantial segment represents a goldmine of untapped potential.

Transform 117
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How to Turn a Side-Hustle Into a Real and Viable Business

Digital Marketer

In some places, you’ll also pay an annual fee to continue operating—but the fees are typically small and the benefits are worth the cost. Step 3: Identify Your Target Market. To identify your target market , you should begin by creating a profile of the clients you had as a part-time freelancer.

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How To Create an Effective Go-To-Market Strategy

Exposure Ninja

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.