Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices.

Whitepaper 106

Whitepaper Key Performance Indicator Thought Leadership User-Generated 106

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. How can you stay ahead of what’s new? What Content Marketing trends in 2021 will follow the changes the previous year brought us? Google has already embraced the idea. Contact us !

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

SmartBrief - Marketing

JULY 17, 2024

This makes agile companies better positioned to withstand various kinds of disturbances and able to gain from new technologies that may offer significant competitive advantage. Here are select key benefits that agile businesses gain: Increased responsiveness: Adjust strategies to constantly changing market conditions quickly.

Management 115

Management Analytics New Technology Market Trends 115

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways. Source: [link].

Market Trends 112

Market Trends Transform Marketers Marketing 112

Zumvu

FEBRUARY 1, 2022

Digital marketing is always changing, and the trends vary from year to year. So it’s important for you not only to stay up-to-date with what people like but also how they're using new technologies.

Digital Marketing 98

Digital Marketing Market Trends New Technology Marketers 98

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Market Trends 126

Market Trends Market Segmentation New Technology Price 126

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Martech

DECEMBER 15, 2021

Transformations, or market trends, are ultimately driven by audiences and consumers and what they demand,” said Knudson. The introduction of new technologies, coupled with the COVID-19 pandemic, has accelerated digital transformation in the marketplace. Pay attention to digital demand.

Transform 125

Transform Education Customer Journey New Technology 125

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. This can help ensure marketing teams are well-equipped to address changes in the market.

Digital Marketing 134

Digital Marketing Marketing Strategy Transform Digital Trends 134

Adobe Experience Cloud Blog

JUNE 23, 2015

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

Thought Leadership 134

Thought Leadership Marketers Marketing Digital Marketing 134

Hubspot Marketing

APRIL 21, 2023

Beyond chatbots, reactive AI can analyze customer behavior, campaign performance, and market trends. With these insights, marketers can optimize their campaigns on the fly, improving their effectiveness and ROI. Limited Memory Limited memory AI is able to learn from a limited amount of data or feedback.

User-Generated 143

User-Generated Marketers Marketing New Technology 143

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. But account-based marketing is not to be ignored and it’s not just another buzzword.

Thought Leadership 128

Thought Leadership Marketers Marketing New Technology 128

Hootsuite

DECEMBER 13, 2024

Key takeaways Competitive intelligence involves collecting and analyzing data about competitors, industry trends, and customer behavior to inform business decisions. Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter.

PR 103

PR Price SEO Analytics 103

Adobe Experience Cloud Blog

JANUARY 7, 2015

Creating even better content based on those trending articles, using tools to increase engaging content such as Infogram or. Keeping Up With Constantly Changing Trends. It seems as if every day people are coming up with new technologies that make it easier and more efficient to connect with potential and current customers.

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

MarketingOps

FEBRUARY 26, 2024

The new model includes the original four pillars – platform operations and marketing development are included under the Technology and Data Management pillar, campaign operations is under Enablement and PMO, and Marketing Intelligence has been changed to Marketing Business Intelligence and Insights.

Transform 130

Transform Marketers Marketing Thought Leadership 130

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Sprout Social

FEBRUARY 7, 2024

Keep track of industry trends Using a CI tool isn’t just about spying on the competition. It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. Following industry trends and joining the conversation helps your business stay relevant.

Price 127

Price Marketers Marketing Analytics 127

Marketing Insider Group

JUNE 25, 2024

However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Analytics CRM 105

Orbit Media Studios

SEPTEMBER 3, 2024

Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. Has my industry evolved? Are people in my business talking about things differently these days? Your site can be a strong reflection of your position in the marketplace.

CMO 114

CMO SEO Copywriting New Technology 114

Scoop.it!

FEBRUARY 9, 2023

AI and machine learning in marketing are still in their infancy, however, forward-looking businesses are already using AI tools for writing to boost content creation, or AI tools that predict and monitor user behavior to analyze market trends. What are the ethical concerns of AI in content marketing?

Content Marketing 116

Content Marketing Law User-Generated Marketers 116

Pam Didner

APRIL 16, 2021

Education and show-and-tell of new technology and products (e.g. That’s how we need to think and act in marketing as well. In the business world, content plays a critical role in communicating: Brand’s stand in social causes (purpose-driven content). Protocol and process changes to keep customer safe. Covid Vaccine?).

Marketers 96

Marketers Marketing Communications Manufacturing 96

Marketing Insider Group

JANUARY 10, 2022

That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment. Over the past two years, the world has shifted dramatically to adjust to the requirements of operating during a global pandemic.

Non-Profit 141

Non-Profit Marketers Marketing SEO 141

Hubspot Marketing

JANUARY 27, 2020

But, if you want to continue to innovate your brand, or be a competitive marketer in the far future, you'll want to keep up with how technology and marketing possibilities are evolving. By keeping up with marketing innovation news, you'll be more prepared to adopt new technologies when they are accessible in the future.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Marketers need to stay flexible and embrace new technologies and strategies.

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Duct Tape Marketing

DECEMBER 29, 2021

Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022. John Jantsch (00:54): Hello, and welcome to another episode of the duct tape marketing podcast.

Marketers 98

Marketers Marketing Market Trends Transform 98

Duct Tape Marketing

NOVEMBER 13, 2024

Curiosity drives me to explore new marketing trends and technologies. AI is not just a tool but a foundational element in marketing. The buying intent of consumers remains strong despite market changes. Key Takeaways: I started my entrepreneurial journey due to a lack of confidence in traditional employment.

Price 81

Price Transform User-Generated Entertainment 81

OnPassive Marketing

OCTOBER 18, 2022

This could lead people to watch more experiential or educational videos, as they can learn about new things or explore different environments without leaving home. This could lead to an increase in budgets for video marketing campaigns. VR allows for interactive experiences that engage viewers in a new way. through a headset).

Video Marketing 82

Video Marketing Marketers Marketing New Technology 82

Digital Marketer

SEPTEMBER 21, 2023

Talent shortages, poor training, lack of experience, and failure to keep pace with new technologies can all result in skills gaps that put your company at a competitive disadvantage. With a fine-tooth comb, inspect your team’s digital marketing skills, experience, and objectives to illuminate any areas for improvement.

Social Media Marketing 84

Social Media Marketing Marketers Marketing Management 84

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Content Marketing Manager, Lattice Engines.

Content Marketing 168

Content Marketing Telemarketing Marketers Marketing 168

Digital Marketer

FEBRUARY 27, 2023

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

New Markets 80

New Markets Marketers Marketing Traditional Marketing 80

Martech

FEBRUARY 12, 2024

Digital Marketing Knowledge. Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component. Empathetic — feel others’ pain.

Telemarketing 110

Telemarketing Marketers Marketing Customer Journey 110

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: 1: More Marketers Are Putting Audiences’ Needs First.

Content Marketing 49

Content Marketing eBook Marketers Marketing 49

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

Digital Marketing 98

Digital Marketing Real Estate Marketers Marketing 98

OnPassive Marketing

SEPTEMBER 20, 2022

Hence, it is important to get a basic understanding of content marketing and have an idea of how you can fully utilize it when creating a user base for the company. Creative thinking. The best thing to stay ahead of your rivals is to think creatively and keep up your game by having out-of-the-box ideas.

Digital Marketing 85

Digital Marketing Analytics Communications Marketers 85

OnPassive Marketing

OCTOBER 26, 2022

The use of social media marketing is expected to continue to grow in the coming years. With the advent of new technologies, companies can reach even more people with their message. What Are The Requirements For Social Media Marketing?

Social Media Marketing 85

Social Media Marketing User-Generated Marketers Marketing 85

Power Digital Marketing

FEBRUARY 20, 2019

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming.

Market Trends 40

Market Trends Marketers Marketing Millennials 40