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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

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How B2B marketing is becoming a strategic growth driver

Martech

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

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How we save time and drive results with Optimizely Opal

Welcome Software

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. Integration was rare. ⏩ Okay, so now fast forward to mid-2025.

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What Is Revenue Operations (RevOps)?

Lusha

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

CRM
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How to Adapt, Thrive, and Stay Human in an AI-Driven World

Duct Tape Marketing

How to Adapt, Thrive, and Stay Human in an AI-Driven World written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, we dive into the evolving world of marketing in 2025, where artificial intelligence (AI) is reshaping how businesses operate.

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How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

Hubspot Marketing

Budget Assumptions List which assumptions and factors you considered during budget planning, such as revenue and growth projections, inflation rates, market trends, or regulatory changes. Follow along as I create a product marketing budget proposal. Consider direct costs (e.g., overhead, administrative expenses).

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How to Scale Your Agency with Productized Marketing Services

Duct Tape Marketing

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.