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Integrating Your Web CMS With Your Marketing Automation Platform

Adobe Experience Cloud Blog

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs.

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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. There are many ways to drive traffic to your website such as paid search, search engine optimization (SEO), content syndication, sponsored emails, sponsored content, and social media.

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B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

Good relevant content helps your SEO and highlights your thought leadership. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

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How to Use Drip Campaigns to Nurture Existing Customers

Adobe Experience Cloud Blog

A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Offer Solutions and Establish Thought Leadership. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader. Segment and Set Rules.

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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient.

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Why Digital Marketing is Crucial—No Matter the Size of Your Business

Adobe Experience Cloud Blog

Mobile marketing—from email and social ad design to SEO to branded apps—allows you to reach users in their most native environment. Marketing Automation Lets You Grow Bigger Than Ever. This allows managers and marketing teams to focus on creating effective strategies and measuring meaningful analytics.

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3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Adobe Experience Cloud Blog

These days, MA systems offer an ever-expanding variety of capabilities like email marketing, social media tracking, prospect nurturing and marketing analytics, just to name a few. Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue.