Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z

Martech

APRIL 7, 2025

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. Generate a report based on the following content: [insert content].”

Key Performance Indicator

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? So what can companies do to ensure their marketing strategy stays relevant and impactful as they scale?

Customer loyalty

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail

Sprout Social

DECEMBER 2, 2024

While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. Define your influencer marketing strategy Define your overall influencer strategy. Refine your strategy using Sprout’s influencer marketing plan template.

Influencer Marketing

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing

Sprout Social

JUNE 11, 2025

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Chili’s triple dips into user-generated content Bloomberg found that 2024 had the highest number of restaurant bankruptcies since the pandemic. But what does it mean to be bold?

Branding

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. This collaboration transformed our strategy. For example, many trial users hit a wall right after signing up.

Customer Acquisition

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Remember that different social channels can have a different content strategy, too.

Social Media Marketing

Sprout Social

JULY 1, 2025

We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way.

Millennials

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? You need to figure out how to turn your engaged users into paying customers.

Marketers

Hubspot Marketing

APRIL 15, 2025

How Social Media Marketers Are Leveraging TikTok Marketers have a knack for understanding and using social media in more ways than one, let me share the different ways we leverage TikTok for marketing objectives. Platform-Specific Strategies TikTok isn't just another box to check in your social media marketing plan.

Social Media Marketing

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it.

Analytics

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z

Whos Mailing What

JUNE 13, 2025

How AI is transforming direct mail campaigns If we look closely, direct mail has come a long way from generic flyers and mass mailers. With AI coming into the picture, direct mail is a smart, data-driven, and highly personalized marketing strategy. Need to trigger a postcard when a customer reaches a loyalty milestone?

Direct Mail

Duct Tape Marketing

AUGUST 22, 2024

How can this role significantly impact your agency’s growth strategy? Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. 09:01] Strategy First Lastly, Strategy First! 05:44] One word: Branding!

CMO

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

Spiralytics

MAY 2, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 Sproutworth ) 65% of visual learners make up the general population.

Transform

Exposure Ninja

AUGUST 4, 2025

The integration of AI into marketing strategy is no longer optional, but the practical implementation remains unclear for many marketing leaders. Our two-year work with Age Care Bathrooms, an accessible bathroom fitting company , demonstrated what’s possible when AI-powered marketing is executed systematically.

Transform

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing? The solution? Develop new content (e.g.,

Manufacturing

Hubspot Marketing

OCTOBER 25, 2024

Free Business Listings How I Chose the Best Online Directories Best Online Directories for Local Businesses Best Business Listing Sites Benefits of Listing Your Business in Local Directories Before You List Your Site When you list your business in these directories, you build citations, a critical part of a local marketing strategy.

Real Estate

Hootsuite

APRIL 29, 2025

Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization.

Price

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. According to LinkedIn’s own data (2024) , thought leadership content on LinkedIn generates 2x more engagement than company-centric posts.

Thought Leadership

Hubspot Marketing

MARCH 4, 2025

user/month): Adds timeline and Gantt views, automations, and dashboards ideal for growing teams. user/month billed annually): Includes portfolio management, advanced reporting, and resource management for larger companies. Thats why I love HubSpot's content marketing planning templates. Starter (13.49/user/month):

Price

SocialPilot

APRIL 23, 2025

Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. We’ll cover proven strategies that work across different platforms, from Pinterest boards to Instagrams trending reels. Generate leads? Boost local awareness?

Social Media Marketing

Hubspot Marketing

SEPTEMBER 10, 2024

Forecasting Budget proposal writing Review and revision Execution and reporting Forecasting Consider this the research, planning, and brainstorming phase. It includes evaluating past performance, analyzing market trends, establishing marketing goals, building your marketing strategy, and estimating associated costs.

Marketers

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z

SocialPilot

MARCH 10, 2025

Memes have evolved from simple internet jokes to valuable marketing tools , shaping cultural conversations and driving engagement. Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. 6 Ways to Create a Meme Marketing Strategy 1. Lets dive in! Why Does It Matter?

Gen Z

Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?

User-Generated

Buffer Marketing

JULY 29, 2025

While it’s entirely possible to have a strong social media marketing strategy without a stack of tools, the right ones can make your life a lot easier. Whatever your strategy is, you can mix-and-match tools from this list to bring your social media marketing plan to life. Let’s get into it.

Social Media Marketing

Spiralytics

AUGUST 10, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 Sproutworth ) 65% of visual learners make up the general population.

Transform

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Let’s talk!

Marketing Plan

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation.

Marketing Strategy

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan