Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan.

Price

SocialPilot

JULY 16, 2025

Break Down a Marketing Strategy Complex strategies can overwhelm your audience if dumped in a single post. A LinkedIn carousel lets you break down a marketing plan or case study into bite-sized, easy-to-digest slides. Break down white papers or complex research into bite-sized, engaging visuals.

Thought Leadership

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. The good news?

Marketing Plan

Rock Content

JUNE 5, 2020

Content Marketing is a strategy that has been helping many companies to increase market share and authority, in addition to educating the market about their product or services. Within a marketing plan, you can use various materials at different stages of the sales funnel. What is an interactive white paper?

Whitepaper

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template.

Whitepaper

Scoop.it!

NOVEMBER 29, 2022

SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Create a content distribution strategy.

Marketing Plan

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. What Does An Effective Content Marketing Plan Look Like? Here are 8 steps to help you create content marketing that works. Step # 1 : Get Buy-in For Your Plan.

Marketing Plan

Marketing Insider Group

JULY 17, 2012

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. So my suggestion is for every business to build a search-driven marketing plan.

Marketing Plan

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing. Now, it is evident that social needs to be part of your entire marketing strategy. To crush your competition, you have to do more than social media; you have to do social marketing!

Whitepaper

Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Email marketing is the go-to channel for many B2B marketers. Revisit your marketing plan.

Whitepaper

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Create your scalable global content marketing plan. Every company’s content marketing plan is different. Who is the audience of the marketing plan? (A

Content Marketing

Rock Content

MAY 8, 2016

However, producing more content is only productive when you have a solid plan in place. The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board.

Marketing Plan

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Creating Marketing Plan. Creating Marketing Plan.

Advertisers

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Whitepaper

OnPassive Marketing

JUNE 4, 2022

Entrepreneurs understand that a comprehensive marketing plan is the only way to stand out in today’s app industry. A well-thought-out mobile app marketing approach is essential for success. Such a strategy can only lead to success. Mobile content marketing.

Marketing Strategy

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy

Scoop.it!

JULY 4, 2024

The constant availability of new information makes content marketing efficient for law firms to showcase their excellence and engage with potential clients. Law firms should have and implement a solid content marketing strategy to build trust, attract qualified leads, and establish themselves as authorities.

Law

Marketing Insider Group

JANUARY 19, 2021

With CM, your business can realize exponential growth if you properly execute sound strategies. How to Tell If Your Content Marketing Strategy is Working. Learn how to set your content marketing team up for success and measure your results to see how well your strategies work over time. White papers.

Content Marketing

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Content Marketing

Hubspot Marketing

DECEMBER 19, 2022

You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Consistently add new influencers to your marketing strategy.

Whitepaper

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Download our interactive template: Planning & Executing a Strategic Marketing Campaign for guidance.

Whitepaper

Marketing Insider Group

APRIL 14, 2020

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. Image source: [link].

Content Marketing

Marketing Insider Group

DECEMBER 20, 2021

But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan. What Are Marketing Metrics?

Key Performance Indicator

Rock Content

JUNE 30, 2020

This is an important fact when considering how your Content Marketing strategy can best contribute to your overall revenue goals. Here are some tips and examples that you can integrate into your Digital Marketing plan. This is a specially good strategy for people and businesses with an affiliate marketing strategy.

Whitepaper

Scoop.it!

FEBRUARY 21, 2023

This article will explore the benefits of content marketing for accountants, provide creative content marketing ideas, and share best practices for your content marketing strategy. Benefits of content marketing for accountants First of all, it’s crucial to understand what content marketing is.

Content Marketing

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Source: Moz. Identifying your KPIs.

Content Marketing

SMA Marketing

APRIL 20, 2023

These scenarios happen when a content marketing strategy doesn't take the time to answer the questions many buyers need answered. Ways to Answer the “How” Question Web pages, blog articles, infographics, emails, white papers, videos, podcasts, and social media interactions are all avenues to present curated content.

Content Marketing

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. White papers.

Content Marketing

Rock Content

SEPTEMBER 28, 2016

Long-form and short-form content both have their place in a content marketing strategy. Ultimately, you need to produce both types of content to see the results you want, but neither short-form or long-form content will serve your company’s purposes if not planned and executed properly. Create something great that only you can.

Whitepaper