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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.

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Using data-driven marketing to navigate an economic downturn

SmartBrief - Marketing

While some segments like high-income millennials continue to splurge, others are tightening their belts. Agility: The key to navigating uncertainty Static marketing plans simply dont cut it in todays environment. This divergence reinforces the need for advanced personalization strategies.

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PPR special edition: The best brands on social media in 2024

Sprout Social

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Note: This method isnt reserved for Gen Z.

Gen Z 89
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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. So, here, you outline your content.

Tentpole 120
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48 X (Twitter) Ads Statistics You Should Know in 2025

Spiralytics

Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025. Kantar ) Less than 25% of experts plan to do more marketing on X.

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Meme Marketing – The Indepth Guide to Viral Brand Engagement

SocialPilot

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. A well-defined social media marketing plan ensures that your content, including memes, resonates with the right people and drives meaningful engagement.

Gen Z 52
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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Hubspot Marketing

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 87