Hubspot Marketing

APRIL 21, 2025

Here's my hot take: Influencer marketing will always be among the top strategies for marketers. They're the new generation of celebrities but are more relatable and accessible than their predecessors. As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences.

Social Media Marketing

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. In other words, digital content could also be defined as online media created for content marketing. This is all a part of a greater content marketing plan.)

Tentpole

Sprout Social

DECEMBER 2, 2024

Influencers for a Facebook campaign Facebook influencers can help brands market to huge audiences; 83% of social users have a Facebook profile, and almost half (44%) of them have interacted with brand content through Facebook at least once a day. Refine your strategy using Sprout’s influencer marketing plan template.

Influencer Marketing

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. But users werent converting, and growth stalled. For example, many trial users hit a wall right after signing up. Table of Contents What is B2B SaaS marketing?

Customer Acquisition

Martech

JANUARY 7, 2025

I am the first generative AI chatbot for marketing technology professionals. Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement.

Key Performance Indicator

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience.

Social Media Marketing

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1. Promotion: How are you going to get the word out?

Marketing

Buffer Marketing

FEBRUARY 12, 2025

TallyForms does this best — regularly highlighting and promoting their new features & templates using social content. You can also use your social media page to grow other areas of your marketing strategy — like getting people to sign up to your newsletter or potential leads to register for your webinar.

Social Media Marketing

Backlinko

JULY 1, 2025

Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. ChatGPT, Gemini, Claude, and other tools can generate briefs, outlines, and content of all kinds. Ask your customers to share their experience.

Marketing

Spiralytics

JANUARY 15, 2025

X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. billion from ads.

Non-Profit

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Rather than promote its products, this approach builds camaraderie among the chronically online. The Australian brand is especially beloved by marketers, like the ones who created this list.

Gen Z

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. How many goals should you have?

Social Media Marketing

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Social Media Strategy Different social platforms serve distinct purposes in recreation center marketing.

Marketing Strategy

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

Backlinko

MAY 31, 2025

Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. Since Notion is free for up to 10 users in a workspace, its a good option for lean teams.

User-Generated

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. Local packs are the top or featured results Google displays when users make a location-based query. When I was a local SEO specialist, I spent much of my time finding new business listing opportunities to build citations and generate backlinks for our local websites.

Real Estate

Animalz blog

MAY 15, 2025

Many companies are generating more search impressions through strong content, yet average CTR continues to fall. A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. The fear is understandable: no one wants to come off as pushy or overly promotional.

Thought Leadership

Neil Patel

MAY 30, 2025

What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows.

Manufacturing

Hootsuite

APRIL 29, 2025

Kim Snow is the Head of Demand Generation at TeamOhana. And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization.

Price

SocialPilot

APRIL 23, 2025

Generate leads? For example, heres how Headspace uses Pinterest boards and has a curated feed to drive traffic: Ultimately, Pinterest is a platform where users come with the intent to discover and save ideas. For example, Mokobara uses Facebook to promote their products, collaborations or holiday offers. Boost local awareness?

Social Media Marketing

SocialPilot

FEBRUARY 13, 2025

It acts as a grouping tool that helps users discover posts related to specific topics, like using #travelDiaries to find vacation stories. Creating Brand Exclusivity Using brand hashtags will filter out more user-generated content (UGC), which can boost a brands credibility when reshared. Have a look at this KitKat post.

Social Media Marketing

Hubspot Marketing

MARCH 4, 2025

user/month): Adds timeline and Gantt views, automations, and dashboards ideal for growing teams. user/month billed annually): Includes portfolio management, advanced reporting, and resource management for larger companies. Thats why I love HubSpot's content marketing planning templates. Starter (13.49/user/month):

Price

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Share onboarding guides for new users or customers. This format helps establish you as a thought leader.

Thought Leadership

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z

Backlinko

MAY 12, 2025

Useful resource: Step-By-Step Content Marketing Plan Template Pros & Cons Pros Cons Use AI assistant to draft tailored post captions for different social media platforms Analytics doesnt support creator accounts for Instagram and LinkedIn; its limited to business pages Manage comments and replies from one dashboard 2.

Management

Hubspot Marketing

APRIL 2, 2025

This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Dont believe me?

User-Generated

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan

Marketing Insider Group

MAY 17, 2021

If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect. But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. Is there a magic formula?

Marketing Plan

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on. Old habits, bad habits.

Marketing Plan

Hootsuite

JULY 21, 2022

From a marketing perspective, though, ROI means the return on investment from your marketing activities and costs. ROI is a measure of all marketing actions that generate value, divided by your investment to achieve those actions. Your ROI shows you which marketing activities generate the most value.

Promotion

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. But where do you begin? Just look at this!

Promotion

Rock Content

JUNE 17, 2020

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. Why did it suddenly become a priority for Content Marketing plans around the world? You’ll see: What is user-generated content? What is user-generated content?

User-Generated

Jeff Bullas

DECEMBER 19, 2022

Here are three of the top platforms where you can create your course, host it and even create optimized marketing funnels to promote it using best practices and templates. #1 10% transaction fees on sales Admin users Courses Coaching Digital downloads Unlimited students Integrated website and builder. #3 2 Teachable.

Transform

Rock Content

MAY 8, 2016

In addition to a website redesign and repurposing old content, the tax and consulting firm created a content marketing plan with a new vision focused on developing their reputation as subject matter experts. One of the most important components of a solid content marketing plan is audience profiling. Create a calendar.

Marketing Plan