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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

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Marketers must adapt to a changing world

Martech

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. What once were reliable strategies and career paths now feel uncertain.

Transform 135
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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

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B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

Hubspot Marketing

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 09:01] Strategy First Lastly, Strategy First!

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. If your competitors heavily invest in digital strategies while you’re relying on legacy tactics, you’re already a step behind. It’s also one of the highest-performing marketing channels.

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Why we care about advertising: A marketer’s guide

Martech

in the overall marketing budget and a 16.2% increase in digital marketing spending, we can see a trend of increasing reliance on digital advertising channels over traditional advertising options. This data highlights the ever-evolving nature of advertising and underscores the importance of adopting relevant marketing strategies.