The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

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Businesses Grow

JULY 16, 2025

One of the most underrated yet transformative tools in your business arsenal is the simple AI assistant. A great place to start is by listening to this inspiring discussion with Dana! The post Building a simple AI assistant can transform your business now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Search Engine Land

JULY 29, 2024

SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. For example, ChatGPT has over 180.5

User-Generated

Martech

JULY 30, 2024

SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms. Are you getting the most from your stack?

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Vertical Response

JANUARY 4, 2025

an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Charming Candle Co. Heres how they made it happen: 1.

Email Marketing

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Well, they’re the backbone of every successful marketing strategy.

Price

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy

Martech

JULY 12, 2024

How to navigate privacy changes Here are three key strategies to navigate and accelerate changes that come along with the evolving privacy landscape: First, define the right marketing strategy and set of solutions for your organization. Third, harness the data you have to achieve your business goals.

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Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. SEO-optimized articles capture targeted search traffic from community members actively seeking recreation solutions, placing your center in front of high-intent prospects.

Marketing Strategy

Marketing Insider Group

AUGUST 6, 2024

In this article, we’re exploring how this approach is transforming the way we advertise and why you should be paying attention. It ensures your ads get placed in the most effective spots through smart bidding systems, optimizing your ad spend and maximizing reach. A big part of automated paid media is programmatic advertising.

Advertisers

Hubspot Marketing

OCTOBER 31, 2024

I asked our spookiest HubSpot marketers: What made Neon’s campaign so effective, and what tactics can we bring to our (hopefully) less macabre marketing efforts? The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience.

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Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

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SmartBrief - Marketing

MARCH 26, 2025

Despite improved communication and relationship-building, marketing leaders increasingly find themselves relegated to executing strategy rather than creating it, struggling with financial attribution and facing heightened scrutiny over their contributions to the bottom line. 2x in revenue growth.

CMO

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. I certainly have. Identify your central idea. Branch out key themes.

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Hubspot Marketing

JANUARY 17, 2025

Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. But what and how?

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Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. Before-and-after transformations Everyone loves a good transformation story.

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Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. This continuous feedback loop can significantly improve marketing strategies and performance. I get it: reporting is a chore.

Analytics

Search Engine Land

SEPTEMBER 27, 2024

Transform photos with Magic Edit. You can leverage these insights to improve your content strategy and SEO campaign. You can get started for free to see if this tool will enhance your marketing strategy. These 15 tools are a great place to start. Create on-brand templates. The best part?

SEO

Sprout Social

APRIL 8, 2025

As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Influencers and creators have moved beyond social media and become deeply embedded in our culture.

Branding

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. You’ll also see researchers place greater weight on responses based on a respondent’s influence over a final decision. What are the deepest pain points?

Market Research

SocialPilot

JULY 12, 2024

Read on to get started with the process: Step 1: Set SMART Goals Any social media strategy starts with a proper plan of action. You create a marketing strategy based on your business goals, but it is not possible without a map of your goals and how you will track them. We have broken down the entire process into 5 simple steps.

Analytics

Sprout Social

JUNE 11, 2025

So they crafted a campaign for their newest X THE CASH Scratch-Offs where players were placed in extreme, adrenaline-pumping situations to mirror the thrill of the game. The play: How can you transform a signature element of your IRL brand experience into a digital one? in sales : Smashing the $2K benchmark for a first TikTok LIVE.

Branding

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. Types of Content for Travel Marketing Learning about the various content formats your marketing strategy can integrate is a solid starting point.

Content Marketing

Martech

APRIL 10, 2025

Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?” With this, you can craft an AI marketing strategy that targets these emerging audiences.

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illumin

JANUARY 23, 2025

Wi-Fi or bluetooth : Retailers can place beacons in-store to track when a customer enters based on the Wi-Fi or Bluetooth signals from their devices. Why footfall attribution is important Footfall attribution can transform any retail advertising strategy with meaningful insights.

Retail

Sprout Social

DECEMBER 16, 2024

This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Our human-centered AI solutions accelerate business processes and drive strategy, helping you deliver world-class customer experiences.

Product

Neil Patel

JUNE 25, 2025

7 Relationship Marketing Strategies to Attract Loyal Fans To build a loyal customer base, you have to think beyond generic loyalty programs and email blasts. Let’s look at seven strategies to develop stronger relationships with customers. When done well, relationship marketing doesn’t just attract loyal fans.

Shoppers

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail

Marketing Insider Group

MARCH 10, 2025

Outsourcing places CRM operations in the hands of specialists who configure automation, monitor analytics, and refine processes. A Smarter Approach to CRM Management Outsourcing CRM services places customer relationships in expert hands. This ensures customers receive timely communication, accurate information, and efficient service.

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Vertical Response

AUGUST 3, 2025

This article will guide you through how to utilize the art of storytelling in email marketing to transform your email campaigns from mundane promotions into engaging narratives that build customer loyalty and drive engagement. These stories serve as powerful tools for keeping customers engaged and building brand trust.

Email Marketing

Buffer Marketing

FEBRUARY 12, 2025

B2B social media marketing, let’s address the elephant in the room: B2B social media content is boring. Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well.

Social Media Marketing

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity.

Gen Z

Orbit Media Studios

AUGUST 6, 2025

metrics, business transformation) Differentiators or trust signals (e.g., There must be many places on the web that show what you do and why you’re a great option relative to your competition. Consider the visibility of your brand in those places, just as you would with local SEO. Next, think of your marketing strategy.

PR

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

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