Martech

AUGUST 1, 2023

It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.

Marketing 97

Marketing Marketers Place Communications 97

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. Image: Proposed values of agile marketing.

Transform 129

Transform Thought Leadership Marketing Marketers 129

Martech

SEPTEMBER 30, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Today we’ll dive into the role of Agile Champion. That’s where the Agile Champion comes in.

Marketing 89

Marketing Marketers Management Customer 89

Martech

JANUARY 30, 2023

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Download the free ebook here.

Transform 105

Transform eBook Marketing Marketers 105

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Transform 94

Transform Copywriting CMO Marketing 94

Martech

OCTOBER 27, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The Marketing Owner on the team is responsible for managing Stakeholder relations.

Marketing 98

Marketing Marketers Communications Management 98

Martech

SEPTEMBER 9, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Catch up on the Agile Marketing Navigator series! Think about your company.

Copywriting 100

Copywriting Marketing Marketers Customer 100

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Many marketers struggle to apply agile marketing in a way that adds value to team members.

Whitepaper 132

Whitepaper Marketing Marketers Management 132

Martech

SEPTEMBER 9, 2021

This week, more than 80 agile marketers from around the world convened online for the Sprint Two virtual conference. One of its aims was to re-visit the values and principles which constitute the Agile Marketing Manifesto — originally codified at Sprint Zero in 2012. What about data? Free registration is here.

Marketing 109

Marketing Marketers Management Customer 109

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing.

Whitepaper 111

Whitepaper Marketing Marketers Logistics 111

Martech

MARCH 22, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Agile marketing is all about mindset shifts, and the 7 Essential Attributes of Agile Leadership by Leon Purton is a great place to start. Read next: Embrace a value-based approach to agile marketing leadership.

Whitepaper 95

Whitepaper Food Marketing Marketers 95

Martech

JULY 21, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing 106

Marketing Marketers Analytics Digital Marketing 106

Martech

AUGUST 25, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In a truly agile culture, leaders would allow the team to make these changes.

CMO 102

CMO Marketing Marketers Customer 102

Marketing Insider Group

AUGUST 18, 2020

Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. Agile leaders sidestep that risk and embrace both halves of effective communication. Words matter. Here’s how. Core of Collaboration.

Transform 127

Transform Communications Marketing Marketers 127

Martech

MARCH 28, 2022

For years marketers have been scrambling to produce more content, leads and events. The teams that really nail agile marketing do less work with more focus on outcomes. When numbers are soft, it’s natural for panic to set in and to respond with the need for more marketing. Processing.Please wait.

Marketing 105

Marketing Marketers Management Digital Marketing 105

Martech

OCTOBER 13, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks.

Marketing 90

Marketing Marketers Management Customer 90

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Modern marketers know that personalized messaging is key to reaching an increasingly distracted audience, but recent research from IBM suggests that truly customer-centric marketing is still just out of reach. They’re also changing consumer expectations at a rate that’s almost impossible to keep up with for most marketers.

Thought Leadership 167

Thought Leadership Marketing Marketers Analytics 167

Martech

FEBRUARY 18, 2022

It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. Get the daily newsletter digital marketers rely on. Processing.Please wait.

eBook 99

eBook Marketing Marketers Marketing Plan 99

Martech

FEBRUARY 2, 2022

As agile becomes more and more the norm in marketing departments, is it time for marketers to have their own framework? The question that I get asked in almost every training session is something like, “I love the idea of agile marketing, but what’s the best way to implement it at my company?”

Marketing 93

Marketing Marketers Communications Product 93

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Management 126

Management Marketing Marketers Whitepaper 126

Martech

AUGUST 18, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Marketers are overloaded. Catch up on the Agile Marketing Navigator series!

Marketing 102

Marketing Marketers Place Content Marketing 102

Martech

JULY 7, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Now we’re going to dive into our second stop on your agile marketing journey—the Launch Cycle.

Marketing 94

Marketing Marketers Customer Management 94

Martech

JULY 28, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Agile is all about continuous improvement. Get the daily newsletter digital marketers rely on.

Marketing 91

Marketing Marketers Digital Marketing Transform 91

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Catch up on the Agile Marketing Navigator series!

Marketing Plan 88

Marketing Plan Outbound Marketing Marketing Marketers 88

Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A command and control culture can be a quick killer for agile marketing teams. Learn how you can talk to leaders in your organization about the culture change required to succeed with agile marketing.

CMO 106

CMO Marketing Marketers Management 106

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? What is Agile marketing? Mindset shift.

Transform 78

Transform Marketing Marketers Email Marketing 78

Martech

SEPTEMBER 1, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Agile is all about continuous, collaborative improvement, and this is one way to demonstrate that.

Marketing 83

Marketing Marketers Management Place 83

Martech

FEBRUARY 25, 2022

With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.

Transform 97

Transform Marketing Marketers Global Marketing 97

Martech

NOVEMBER 19, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A big challenge that agile marketers face is trying to balance being agile with planned work. First, let’s examine the ultra-rigid agile marketing team. Your team needs to find the middle ground.

Marketing 105

Marketing Marketers Communications Product 105

Content Marketing Institute

JANUARY 21, 2021

Content marketing often is a messy, haphazard process. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading → The post 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute.

Marketing 141

Marketing Marketers Content Marketing 141

Martech

JUNE 16, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The Collaborative Planning Workshop is the first step in your agile marketing journey.

Marketing 90

Marketing Marketers Communications Digital Marketing 90

Martech

APRIL 28, 2022

When working with agile marketing teams, leaders should adopt a values-based approach that includes empowering their team members. Place individuals and interactions above processes and tools, and stop treating marketers like kindergarteners, said agile marketing expert Stacey Ackerman at The MarTech Conference.

Direct Mail 83

Direct Mail Marketing Marketers Digital Marketing 83

Martech

OCTOBER 27, 2021

A lot of marketers like you have seen their companies trying to embrace agile marketing, but many struggle with how to apply it in a way that adds value to team members. In the book, we’ll dive into collaboration and teamwork, and explore how an agile marketing team is much more than a group of people assigned to work together.

Marketing 100

Marketing Marketers Customer Management 100

Martech

DECEMBER 6, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. Read next: Why collaboration and teamwork are essential in agile marketing.

Marketing 107

Marketing Marketers Traditional Marketing Analytics 107

Martech

MARCH 15, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” To lead an agile marketing organization, you must take a value-based approach. The agile leadership values below will help you understand your role in an agile marketing organization. Processing.Please wait.

Marketing 86

Marketing Marketers CMO Management 86

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 99

Email Marketing Transform Copywriting Marketing 99

Content Marketing Institute

APRIL 20, 2022

Agile marketing practices keep the focus on high-priority projects and audience satisfaction. Read this guide to find out if Agile marketing makes sense for your team – and how to get started. That may explain its increasing popularity among content teams. Continue reading →

Product 116

Product Marketing Marketers 116