Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 124

Marketing Marketers CMO CRM 124

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. The report surveyed 2,667 full-time marketing and customer experience leaders in the U.S., Why we care. Get MarTech!

Marketing 89

Marketing Marketers Advertising Advertisers 89

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

Management 91

Management Law Digital Marketing Advertising 91

Hubspot Marketing

JUNE 13, 2022

But many marketers have relied on third-party data for years, so the phaseout of Google's third-party cookie in 2023 will likely cause some concern. How Marketers are Preparing for Google's Third-Party Cookie Phaseout. Fortunately, it doesn't have to.

Price 113

Price Marketing Marketers Customer loyalty 113

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Customer Acquisition 109

Customer Acquisition Advertising Advertisers Customer 109