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Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing

Hubspot Marketing

But not too much AI … and in the right ways." These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. Why is this year so challenging for marketers?

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5 AI tools every content marketing pro should use today

Duct Tape Marketing

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024. What are AI marketing tools?

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Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use

Hubspot Marketing

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

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Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]

Hubspot Marketing

AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results?

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Not all AI is created equal: Why marketers need AI made for marketers

Unbounce

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere. John Oliver is talkin’ about AI-generated images in Midjourney. Oh, how naive we were.

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How Blog Posts Benefit from AI Writing Software

Rock Content

Content is and will continue to be an essential component of any successful marketing strategy. Add to that the many other marketing tasks you need to spend time on to ensure you’re reaching your target audiences in all the right places. Maybe it’s time to consider adding AI tools to your digital marketing toolbox.

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AI is going to make us strategy-first content marketers in 2024

Welcome Software

Back at work, I’ve got new enthusiasm powered by an endless stream of holiday treats that came across my plate in December, but I can already see the bright shiny content strategy I dreamed up in November slipping away. But the fun stuff that makes me love content marketing and pushes me professionally?