Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. The Rock Content marketing team has harnessed the power of interactive elements such as quizzes, polls, calculators , and more to revolutionize the way we connect with our target market.

Marketing Strategy 88

Marketing Strategy Transform eBook User-Generated 88

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Use Insider

FEBRUARY 9, 2024

What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Marketing Strategy 78

Marketing Strategy Non-Profit Key Performance Indicator Price 78

OnPassive Marketing

MAY 26, 2022

Email marketing is a vital component of any online marketing strategy, and it’s constantly growing. What Is Email Marketing? Email marketing is sending email messages to a group of people to generate leads, build relationships, and deliver information. There are many benefits to using email marketing.

Email Marketing 78

Email Marketing Marketing Strategy Marketing Marketers 78

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. Some brands might want to focus on their target audience, and some may want to use a wide array of tactics. This article discusses how B2B content marketers can build an effective strategy. Conclusion.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketing 66

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

OnPassive Marketing

APRIL 26, 2022

Facebook marketing strategy allows for a more personal touch for your target audience. Learn the essential Facebook marketing tips to help you grow your small business with greater efficiency and effectiveness. A successful social media marketing strategy targets a unique audience and your existing customers.

Marketing Strategy 61

Marketing Strategy Marketing Marketers Promotion 61

OnPassive Marketing

APRIL 24, 2022

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. What is a data-driven marketing strategy? A data-driven marketing strategy is a comprehensive plan that uses analytics to identify, understand, and target customer behavior.

Analytics 64

Analytics Marketing Strategy Customer Acquisition Marketing 64

OnPassive Marketing

APRIL 2, 2022

So, let’s take a look at some of the different YouTube marketing techniques you may utilize to increase website traffic. You will be able to narrow down your target audience here. For a YouTube video marketing strategy in 2022, follow these steps. To take advantage of audience targeting, you can use YouTube tags.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Why brand matters when communicating with your audience If you’re still treating SEO as a siloed or primary strategy, it’s time for a paradigm shift. Positions itself in the market.

SEO 123

SEO Branding Entertainment Communications 123

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit.

Branding 117

Branding Fashion Gen Z B2C 117

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Marketing Mix 133

Marketing Mix Price Finance Promotion 133

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. This article will go through each level and discuss its importance to marketing and marketing strategy. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 75

Marketing Plan Key Performance Indicator Marketing Marketers 75

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? Business Cards. Community Engagement.

Direct Mail 130

Direct Mail Marketing Marketers Marketing Strategy 130

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? You’re not alone.

Marketing Plan 74

Marketing Plan Shipping Marketing Mix Marketing 74

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 96

Marketing Marketers User-Generated Promotion 96

Hubspot Marketing

OCTOBER 30, 2020

If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. What is the value of your product?

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 106

Influencer Marketing Transform Marketing Marketers 106

Neil Patel

AUGUST 31, 2021

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. This is especially useful if you aren’t personally in the same demographic or interest group as your target market.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Duct Tape Marketing

FEBRUARY 9, 2015

Questions to Ask Yourself Before Defining Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from the newest member of the Duct Tape Marketing team Kala Linck – Enjoy! This is where your marketing strategy comes in.

Marketing Strategy 71

Marketing Strategy Food Marketing Marketers 71

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. In some cases, there are actual legal repercussions!

Law 100

Law Marketing Marketers Advertising 100

Hubspot Marketing

OCTOBER 29, 2020

I once heard a new business owner define their target market as … wait for it … “everyone”. While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. Is it accessible by all members of Marketing and Sales? Let’s dive in.

Food 133

Food Non-Profit Marketing Marketers 133

Hubspot Marketing

MARCH 11, 2024

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Humanize your brand.

Affiliate Marketing 82

Affiliate Marketing User-Generated Marketing Marketers 82

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

OnDemand CMO

NOVEMBER 15, 2022

While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks , and how can they enhance your content marketing? Plus, since ebooks are designed to be read on a screen, they are perfect for marketing to today’s omnichannel shoppers. .

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 88

Email Marketing Marketing Marketers Customer Acquisition 88