Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. His background is unconventional he started his career in forestry before making a pivot into content marketing through a self-initiated podcast where he interviewed marketing leaders.

Transform

Animalz blog

AUGUST 12, 2025

Okta moved core editorial work from marketing to comms and launched a six‑person newsroom in April. Her team partners with executives, customer marketing, and Okta Threat Intelligence to publish timely analysis, short‑form video, and flagship reports (including Businesses at Work).

Thought Leadership

Animalz blog

MARCH 25, 2025

He discusses the “spray and pray” approach some marketers are taking with AI and reveals how he conducts “treasure hunts” with AirOps customers for overlooked organizational knowledge that becomes the foundation for distinctive content. And I’m Tim s the Animals Director of Marketing and Innovation.

User-Generated

Animalz blog

AUGUST 5, 2025

“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” Kirti Sharma runs marketing for Adobe Learning Manager and Captivate and brings twenty years of experience in B2B SaaS. She leads product, demand, and content marketing for a 250-person business unit at Adobe.

Thought Leadership

Animalz blog

JUNE 24, 2025

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter. This is lazy b t.” (10:25)

B2C

Animalz blog

JULY 1, 2025

In other interviews, she shared how she led teams through layoffs, and challenged the myth of “one-off thought leadership.” Content is the hub for all major marketing channels i.e., lifecycle, social, paid media, and more. Only projects with real go-to-market support make it onto the roadmap.

Promotion

SocialPilot

JULY 14, 2025

These shifts leave many marketers unsure: Which hashtags still work? For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. LinkedIn has changed. Where do they work?

Real Estate

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). .” ” This approach resolves the tension many content teams face between maintaining quality and scaling production.

CMO

Adobe Experience Cloud Blog

OCTOBER 27, 2017

It’s the same with marketing. Now the status quo leads many marketers to believe certain tropes genuinely define successful marketing , but this just isn’t true. In this blog, I’ll cover seven common marketing “truths” and the lessons to learn from them. The product itself must be substantive.

Thought Leadership

Animalz blog

MAY 27, 2025

” (09:49) Borrowing Emily Kramers metaphor, Kay-Kay sees her team as the source of strategic messaging (fuel) and partners with growth, product marketing, and brand teams (the engine) for distribution. Webflow : The new CMS for Typeforms marketing site, which enables faster publishing and more autonomy for the content team.

Shipping

Animalz blog

JUNE 3, 2025

In this episode, Heike shares how she connects content, creative, product marketing, and demand gen/integrated campaigns like four wheels on a car remove one, and nothing moves. Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. No one can work alone.

Advertising

Adobe Experience Cloud Blog

JANUARY 24, 2012

Director of Marketing at Ingenuity Systems as a guest blogger. She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. Is our mix of thought leadership activities the right one?

Thought Leadership

Scoop.it!

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing

Adobe Experience Cloud Blog

JANUARY 12, 2010

The next interview in the B2B Marketing thought leader interview series is with Christine Crandell , one of the most innovative thinkers I've met on the topics of sales and marketing alignment and marketing accountability. How did you get into B2B marketing? I got into marketing quite by accident.

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Marketing needs to match or better this. Brand matters.

Thought Leadership

Adobe Experience Cloud Blog

JULY 31, 2015

Author: Sesame Mish Let me ask you this: how big is your marketing team? Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few). Marketing automation is an all-around winner.

eBook

Adobe Experience Cloud Blog

JUNE 3, 2015

Author: Dayna Rothman Most marketers know that sales and marketing alignment can be tough! Creating the right structure between marketing and sales is imperative for proper alignment. This means defining roles in marketing and sales in a way that helps you move leads through the pipeline more effectively. Marketing Roles.

Thought Leadership

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing. New customers?

Content Marketing

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Digital Marketing

Adobe Experience Cloud Blog

JULY 28, 2015

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue driver.

Analytics

Adobe Experience Cloud Blog

OCTOBER 28, 2014

Author: Dayna Rothman Being a content marketer is hard. In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. Content marketers are asking themselves questions like “where is that ebook?”, “has it been edited?”, “is it in design?”.

Content Marketing

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Understand the Market.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing? How Does Customer Success Marketing Fit Into Your Org? .

Customer

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content. There is no market for content for content’s sake.

Content Marketing

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. As a marketer, focus on the KPIs that truly reflect profits earned. Don’t Buy Players, Buy Wins. Revenue per sales person.

Key Performance Indicator

Adobe Experience Cloud Blog

OCTOBER 18, 2016

Through my research, I learned a little something about mobile marketing from some of my fondest friends–Kim Kardashian, Pokemon, and birds. Define the product-market fit. Investigate your target market and document use cases, requirements, and potential shortcomings. Broaden your thinking outside of just one product.

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Okay, I guess we don’t have to truly adapt to the weather as marketers, but geography plays a factor! With Super Bowl 51 just around the corner, I decided to have some fun and draw some parallels between football and demand generation marketing. After hearing that line, can’t you relate as a marketer? Control and Optimize.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. We have about 464 products, are constantly innovating, and need to be marketed in Europe. A: How do you measure your success?

CRM

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Pharmaceutical

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? New platforms continue to emerge, giving content marketers a wealth of ways to get their messages out. Many times, this leads marketers to forget their strategy and run after one-off campaigns. Nowhere is that truer than in content marketing.

Content Marketing

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Marketing is undergoing a digital transformation , empowered by new tools and technologies, to drive results across the organization and improve the end-to-end customer experience. These sessions reveal how to become tomorrow’s marketer, from the tools you’ll use to the knowledge you’ll need. Reserve your seat now.

Thought Leadership

Animalz blog

OCTOBER 26, 2023

A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Three Types of Product-Led SEO Content Product-led SEO content helps readers solve their problems with SupportLogic’s product. Each of these content types mentions SupportLogic’s products and key features to varying degrees.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 9, 2015

Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival.

PR

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Health

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Get the daily newsletter digital marketers rely on. Downstream effects.

Digital Marketing