Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. That said, creating video content can be an expensive affair. Creating Video Marketing Content on a Budget.

Video Marketing 82

Video Marketing User-Generated Marketing Marketers 82

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 109

Video Marketing Branding User-Generated Marketing 109

Hubspot Marketing

JUNE 27, 2022

According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year.

Video Marketing 106

Video Marketing Branding User-Generated Marketing 106

Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. Build brand awareness and put a stake in the ground with video content. If you’re like the majority of social marketers , brand awareness is your top goal.

Video Marketing 130

Video Marketing Education Marketing Marketers 130

Rock Content

OCTOBER 7, 2020

For those who wish to invest in more efficient strategies to spread the word about their products, an increasingly popular trend is producing B2B marketing videos. For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos?

Video Marketing 81

Video Marketing Education User-Generated Marketing 81

Adobe Experience Cloud Blog

MAY 14, 2015

Users listed their favorite moments (“I was really hoping he’d miss the trashcan when he threw the paper ball”) and made jokes with each other about memos and cover pages. Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes. The company’s slogan is “This is your life.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Jeff Bullas

FEBRUARY 26, 2023

Describe your ideal follower and Kicksta will find and engage with users who match your specification. It’s a must-have for any serious Instagram marketer. InVideo: Edit Videos for Instagram For fast, easy and effective video editing, InVideo is one of the best Instagram tools out there.

Marketing 246

Marketing Marketers Analytics User-Generated 246

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. However, audiences are still evaluating the content, not the video production techniques. Get the daily newsletter search marketers rely on.

Gen Z 130

Gen Z Millennials Marketing Marketers 130

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. In this guide, we’ll break down the five most important marketing trends for fractional CMOs in 2024.

Market Trends 80

Market Trends CMO Transform User-Generated 80

OnPassive Marketing

JUNE 19, 2022

YouTube Marketing in 2022: The Complete Guide For Beginners talks about and analyzes the YouTube marketing for beginners. Who Is In The Market For YouTube Marketing? Anyone looking to market their business or product online should consider using YouTube video marketing.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Duct Tape Marketing

DECEMBER 30, 2023

Weekend Favs December 30 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. With a diverse library of more than 140 AI avatars, Synthesia adds a dynamic and personalized touch to video content.

Video Marketing 68

Video Marketing User-Generated Analytics Marketing Strategy 68

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customer Journey 116

Customer Journey SEO Customer Transform 116

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. It integrates large language model capabilities to intent routing, answer generation and intent indexing. Wistia added four AI-powered tools to its B2B video marketing platform. It generates subject lines for email campaigns.

User-Generated 98

User-Generated CRM Video Marketing Management 98

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Users are people. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Hubspot Marketing

JUNE 19, 2023

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience.

User-Generated 139

User-Generated Price Branding Communications 139

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

Duct Tape Marketing

FEBRUARY 10, 2024

Weekend Favs February 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Its platform simplifies generating engaging video scripts, titles, and SEO strategies, making video marketing accessible and efficient.

User-Generated 74

User-Generated Video Marketing SEO Customer 74

Hubspot Marketing

SEPTEMBER 19, 2022

As marketers, it's important to know your audience's favorite social channels. of users are over 50. billion monthly users , more than any other social platform. If you're looking to target older demographics with social media marketing, Facebook is your best bet. YouTube is also a top favorite amongst video marketers.

Gen Z 133

Gen Z Millennials Social Media Marketing User-Generated 133

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. In five years, many companies will be creating AI marketing campaigns. 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do. Or do they?

Product 85

Product User-Generated eCommerce Marketing 85

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. Incorporating video marketing. Why not show them with video? ChatGPT and other generative AI platforms are not always accurate.

Real Estate 123

Real Estate User-Generated Price SEO 123

Hubspot Marketing

MAY 16, 2022

From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. Why do marketers need codecs? Streaming is ubiquitous. Why Codecs Matter.

Inbound Marketing 86

Inbound Marketing Marketing Marketers Video Marketing 86

Hubspot Marketing

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. The beta feature enables users to see and create 15-second videos with musical overlays. billion cumulative daily views.

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Chief Martec

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms.

Transform 108

Transform User-Generated Customer Journey Advertising 108

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. billion users by 2025. billion monthly active users. Is Instagram dying?

Gen Z 120

Gen Z Millennials User-Generated Shipping 120

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Consider hosting free webinars. Offer downloadable digital content.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Digital Marketer

SEPTEMBER 19, 2022

Alex has 10+ years experience in online marketing and branding. DigitalMarketer Courses: Email Marketing Mastery. He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Mandy McEwen – Mod Girl Marketing. Uzair Kharawala – SF Digital Studios.

Copywriting 72

Copywriting eCommerce Marketing Marketers 72

Search Engine Land

JANUARY 24, 2023

The rise of vertical video Each year, I try to think of the most valuable impression in our ad space. Rightfully so, since you don’t pay for a user until they watch 30 seconds of an ad (or, if the video is shorter in length, they complete or engage). However, I’ve changed my opinion recently. The short answer is, “yes.”

Market Trends 19

Market Trends Video Marketing User-Generated Marketing 19

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144