Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now. The post What todays consumers expect and how marketers should respond appeared first on MarTech.

Whitepaper 86

Whitepaper Digital Marketing Marketing Marketers 86

Martech

MAY 15, 2025

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Download the white paper and start reshaping your approach today. And younger audiences arent shy about walking away if you miss the mark.

Whitepaper 85

Whitepaper Gen Z Digital Marketing Branding 85

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

MARCH 11, 2025

Especially in B2B marketing, where buyers do a lot of research and planning maybe even some decision-making without reaching out to the vendor, it’s not enough to remind prospects what they already saw. Despite its quality, the white paper delivered one of the lowest engagement rates the company had ever seen.

Whitepaper 101

Whitepaper Customer Journey Transform Customer 101

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Encourage readers to subscribe, share, or click through to learn more.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

APRIL 23, 2025

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. ’ Audience: B2B tech marketers. Dig deeper: Beyond the funnel: A new approach to content marketing 3.

Whitepaper 126

Whitepaper Thought Leadership CRM Performance Marketing 126

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content. Updated answer: Sure!

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

Whitepaper 108

Whitepaper Key Performance Indicator Thought Leadership User-Generated 108

Martech

JANUARY 21, 2025

It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. What is content atomization?

Whitepaper 138

Whitepaper Analytics SEO User-Generated 138

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. ” Furthermore, 70% of Gen X are interested in all types of physical mail, including marketing.

Direct Mail 116

Direct Mail Gen Z Whitepaper Customer 116

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Martech

MARCH 25, 2025

I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to junior marketing team members. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. The answer should be no.

Whitepaper 117

Whitepaper Promotion Email Marketing Education 117

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Aspiration Marketing

JUNE 11, 2024

Ever feel like your B2B content marketing hits a wall of silence? You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. They're busy, bombarded with information, and frankly, not interested in another sales pitch.

Whitepaper 147

Whitepaper Transform Content Marketing Marketing 147

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketing 133

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Marketing Strategy 81

Marketing Strategy Whitepaper Thought Leadership SEO 81

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. In a crowded market, it’s no longer enough to push out product features or ROI claims. Dig deeper: Balancing the human-to-AI mix in B2B marketing 4. Are you ready? Processing.

Whitepaper 115

Whitepaper Thought Leadership B2C Energy 115

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot. The prospect's department and functional role matter, too.

Transform 98

Transform Whitepaper CRM Price 98

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. Since ChatGPT’s release , AI has become a hot topic of discussion.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertisers 85

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Transform 77

Transform Social Media Marketing Whitepaper Marketing 77

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Marketing Insider Group offers a range of services to help businesses stay competitive in our current market. Align your content topics with these intents to attract the right audience and meet their expectations.

SEO 114

SEO Whitepaper Management Analytics 114

Search Engine Land

MAY 22, 2024

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. This white paper provides valuable guidance on prompt engineering, helping you get the most out of generative AI.

Whitepaper 93

Whitepaper Digital Marketing Marketers Marketing 93

MarketingOps

FEBRUARY 12, 2025

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. For instance, factor in behavioral triggers (e.g.,

CRM 147

CRM Whitepaper Health Analytics 147

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems.

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 83

Transform Marketing Marketers Gen Z 83

Martech

APRIL 10, 2025

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. Learn more about enhancing DAM solutions with generative AI in this complimentary white paper from CMSWire and Vertesia.

Whitepaper 105

Whitepaper User-Generated Transform Management 105

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. Visit Digital Marketing Depot to download T he Definitive Guide for Writing and Designing Emails That Convert. But breaking through crowded inboxes is harder than ever.

Whitepaper 109

Whitepaper Digital Marketing Email Marketing Marketing 109

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. This is where the power of creating technical content that converts comes into play.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. Other than defining the content category and/or media type and simple tracking metadata, unstructured data doesnt have a standardized format we can easily confine to drop downs in CRMs and marketing automation platforms (MAPs).

CRM 93

CRM Transform Whitepaper User-Generated 93

Martech

MAY 5, 2025

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows especially for data analysis (81%) and project setup (78%). Download the full report to see how AI and synthetic data are reshaping market research and what it means for your next campaign.

Market Research 101

Market Research Digital Marketing Branding Marketing 101