Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 117

Whitepaper Thought Leadership Marketing Marketers 117

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Encourage readers to subscribe, share, or click through to learn more.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

DECEMBER 5, 2024

Dig deeper: How to use AI personality profiling for B2B engagement Applying personality insights to marketing strategies Discovering this insight taught us that personality types have preferences in how they learn and consume information. The post Why personality data is key to scalable B2B marketing appeared first on MarTech.

Whitepaper 131

Whitepaper Marketing Marketers Analytics 131

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper 79

Whitepaper Content Marketing Transform Thought Leadership 79

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.

Transform 137

Transform Whitepaper User-Generated CMO 137

Martech

MARCH 11, 2025

Especially in B2B marketing, where buyers do a lot of research and planning maybe even some decision-making without reaching out to the vendor, it’s not enough to remind prospects what they already saw. Despite its quality, the white paper delivered one of the lowest engagement rates the company had ever seen.

Whitepaper 104

Whitepaper Customer Journey Transform Customer 104

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content. Updated answer: Sure!

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance Transform 122

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 110

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. ” Furthermore, 70% of Gen X are interested in all types of physical mail, including marketing.

Direct Mail 118

Direct Mail Gen Z Customer Whitepaper 118

Martech

JANUARY 21, 2025

It allows marketers to expand their efforts efficiently, improve SEO performance and build stronger audience connections. Content atomization involves breaking a comprehensive content asset, such as a whitepaper or webinar, into smaller, standalone pieces that fit different platforms and audience needs. What is content atomization?

Whitepaper 138

Whitepaper Analytics SEO User-Generated 138

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper 119

Whitepaper User-Generated Thought Leadership Copywriting 119

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot. The prospect's department and functional role matter, too.

Transform 98

Transform Whitepaper CRM Price 98

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Predictive analytics AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. Since ChatGPT’s release , AI has become a hot topic of discussion.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management 111

Management Inbound Marketing Marketing Marketers 111

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. In a crowded market, it’s no longer enough to push out product features or ROI claims. Dig deeper: Balancing the human-to-AI mix in B2B marketing 4. Are you ready? Processing.

Whitepaper 117

Whitepaper Thought Leadership B2C Marketing Automation Platform 117

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 99

Transform Marketing Marketers Gen Z 99

Martech

MARCH 25, 2025

I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to junior marketing team members. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. The answer should be no.

Whitepaper 120

Whitepaper Promotion Email Marketing Education 120

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now. The post What todays consumers expect and how marketers should respond appeared first on MarTech.

Whitepaper 88

Whitepaper Digital Marketing Marketing Marketers 88

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Transform 77

Transform Social Media Marketing Whitepaper Marketing 77

Hubspot Marketing

JULY 12, 2024

In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. Referrals and advocacy are the kind of marketing you can’t buy … but you can earn them by fostering a thriving community. Uncover business insights that almost no other type of marketer gets access to. The downside?

Management 118

Management Whitepaper Promotion Health 118

Martech

JULY 22, 2025

Leading marketers orchestrate value across channels buyers choose — when and where it matters. A B2B buyer reading your white paper might also be scrolling LinkedIn while commuting. Where the market shapers win Gartner calls them market shapers — CMOs who don’t just keep up with change, but build strategy into its seams.

Gen Z 64

Gen Z Branding Whitepaper Shoppers 64

Customers.ai

DECEMBER 18, 2024

The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert. Example 2 : Visitors who download gated content like whitepapers or eBooks. Big win, right? Well, kind of.

Whitepaper 70

Whitepaper Price Shipping Outbound Marketing 70

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years.

Marketing 69

Marketing Marketers Whitepaper Content Marketing 69

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. This is where the power of creating technical content that converts comes into play.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Marketing Insider Group

JANUARY 20, 2025

Audience Behavior Differences Engagement and results differ by market. LinkedIns business-oriented environment allows B2B marketers to build credibility and connect with decision-makers. This includes whitepapers, webinars, and case studies delivered in an educational, expert tone. Lets break them down.

B2C 58

B2C Social Media Marketing Transform Whitepaper 58

Hubspot Marketing

APRIL 15, 2025

You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. Marketers or operators experimenting with productized utilities or free tools as part of their marketing strategy.

Product 111

Product Marketing Marketers Entertainment 111

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Marketing Insider Group offers a range of services to help businesses stay competitive in our current market. Align your content topics with these intents to attract the right audience and meet their expectations.

SEO 114

SEO Whitepaper Management Analytics 114

Backlinko

NOVEMBER 18, 2024

Whitepapers: In-depth reports or guides on the topic with detailed information. E.g., “marketing tools” for marketing software). For example, search “marketing tools” on Google. Relato Relato is a project management platform designed for content marketing teams. Use them as references.

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers. What is Paid Media Advertising?

Advertisers 63

Advertisers Advertising Whitepaper User-Generated 63