Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 125

Influencer Marketing Whitepaper User-Generated Marketing 125

Search Engine Land

DECEMBER 21, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. Yeah, that was fun.

Transform 106

Transform B2C Whitepaper Marketing 106

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 75

Content Marketing B2C Whitepaper eBook 75

OnPassive Marketing

MAY 12, 2022

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. Content Marketing’s Role In Lead Generation. One fundamental way to do this is through content marketing. Whitepapers. It Attracts The Right Leads.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 108

Place Content Marketing Non-Profit Whitepaper 108

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Intent makes the difference.

B2C 127

B2C Whitepaper CRM Marketing Automation Platform 127

Martech

MAY 17, 2022

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. Provide data to feed attribution models and marketing automation and ABM strategies. What it does. Why we care.

Whitepaper 84

Whitepaper B2C Branding Transform 84

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 144

New Markets Content Marketing Transform Whitepaper 144

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Download a white paper.

Digital Marketing 115

Digital Marketing Marketing Strategy Gen Z Food 115

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. If not, you may be considering it now.

Marketing Strategy 87

Marketing Strategy Whitepaper eBook Marketing 87

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? B2C is geared more toward immediate buying. You may need to take a deep dive into the sales and marketing data. So, what is B2B SEO? The primary difference is the objective.

SEO 68

SEO Whitepaper B2C eBook 68

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 121

Digital Marketing Whitepaper Copywriting Real Estate 121

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. How Content Marketing Differs with SaaS Companies. What is Content Marketing and How Can You Get Started?

Marketing Strategy 109

Marketing Strategy Whitepaper Content Marketing Customer loyalty 109

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform. Fragmented data on the customer journey.

Customer Journey 106

Customer Journey Customer Whitepaper B2C 106

Search Engine Land

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Click here to view more Search Engine Land webinars.

B2C 107

B2C Marketing Marketers Whitepaper 107

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle.

Whitepaper 117

Whitepaper Price Affiliate Marketing B2C 117

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low.

Whitepaper 127

Whitepaper eBook Marketing Marketers 127

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Whitepaper 109

Whitepaper Analytics User-Generated Key Performance Indicator 109

Digital Marketer

AUGUST 9, 2023

Organic marketing is the answer. Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. In this article, I’ll share my top 7 organic marketing strategies.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Lynton Web

JUNE 8, 2023

This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. How to Perform a Content Audit Here’s how to perform a content audit so you can see success in your marketing campaigns. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Dig deeper: Mapping the customer journey for SEO and marketing success Get the daily newsletter search marketers rely on. Understand the B2B difference The sales funnel for B2B purchases is often longer and more complicated than its B2C counterpart.

SEO 102

SEO CRM B2C eBook 102

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. What is the difference between B2B & B2C SEO?

SEO 120

SEO B2C PR Whitepaper 120

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

Pharmaceutical 92

Pharmaceutical Whitepaper Millennials User-Generated 92

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 104

PR Customer loyalty User-Generated Marketing 104

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” And that’s where a lot of marketers find themselves today,” he said.

Whitepaper 74

Whitepaper B2C Direct Mail Customer Acquisition 74

Hubspot Marketing

AUGUST 11, 2022

In this post, we'll cover: The Buyer’s Journey and What It Means in Marketing. Understanding the Buyer’s Journey in Marketing. As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey.

Whitepaper 145

Whitepaper eBook Education Price 145

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. The complexity of online marketing can seem overwhelming and quickly become discouraging if you don’t have a plan. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Align your marketing, sales and support teams. Think about it.

CRM 106

CRM Whitepaper B2C Analytics 106

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. B2B companies must consider customer experience as much as B2C companies. Let’s unwrap this package together.

Retail 89

Retail Whitepaper Food B2C 89

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm. Brainstorm content ideas that will resonate with your segment.

PR 81

PR Whitepaper B2C Fashion 81

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Customers.ai

AUGUST 5, 2022

What’s the difference between B2B and B2C sales outreach? B2B vs. B2C sales outreach: What’s the difference? You can tailor outreach to business-to-business (B2B) or business-to-consumer (B2C) sales. For B2C sales, sales cycles tend to be much shorter, and the deals may be a bit smaller.

B2C 52

B2C Whitepaper CRM Customer 52

Customers.ai

AUGUST 5, 2022

What’s the difference between B2B and B2C sales outreach? B2B vs. B2C sales outreach: What’s the difference? You can tailor outreach to business-to-business (B2B) or business-to-consumer (B2C) sales. For B2C sales, sales cycles tend to be much shorter, and the deals may be a bit smaller.

B2C 52

B2C Whitepaper CRM Customer 52

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Logistics 111

Logistics Whitepaper CRM Event Marketing 111