Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Brands and marketers can use this data to make informed decisions about how to optimize their monetization strategies more effectively based on past success. Get the daily newsletter search marketers rely on.

Analytics 114

Analytics Search Marketers Branding Marketing 114

Social Media Examiner

APRIL 25, 2023

Want to improve your YouTube Shorts content? Wondering which shorts get the best audience retention? In this article, you’ll discover how to use the latest YouTube analytics to analyze the performance of your Shorts videos.

Analytics 91

Analytics Marketing Marketers 91

Hubspot Marketing

FEBRUARY 6, 2024

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Short-form videos will remain key to many marketing campaigns this year. 4 Best Short-Form Videos, According to The Hustle's YouTube Team 1. Why, you may ask?

Gen Z 116

Gen Z Entertainment Education Social Media Marketing 116

Hootsuite

NOVEMBER 21, 2023

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Shorts are 15-60 seconds in length, and they’re just as addictive – and easy to create – as a TikTok or Instagram Reel. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Let’s get into it.

Entertainment 91

Entertainment Analytics Promotion Social Media Marketing 91

Hubspot Marketing

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Practical eCommerce - Marketing

APRIL 23, 2023

Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. The post YouTube Shorts Are an Underpriced Opportunity appeared first on Practical Ecommerce. Here's our overview, with examples and promotion options.

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Social Media Examiner

AUGUST 15, 2023

Want to publish more shorts on YouTube? In this article, you'll discover why you should prioritize short-form content for YouTube. You'll also learn how to create shorts from existing videos with YouTube native tools. Looking for an easy-to-use tool?

Marketing 88

Marketing Marketers 88

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023.

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Affiliate Marketing Promotion Price Retail 94

Search Engine Land

AUGUST 11, 2023

YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. Are there ads on Shorts? Creators can add a link to any Short they post using a new option now available in YouTube Studio. ” Get the daily newsletter search marketers rely on. Why we care.

Search Marketers 95

Search Marketers Product Branding Marketing 95

Search Engine Land

AUGUST 2, 2023

YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. Get the daily newsletter search marketers rely on.

Transform 98

Transform Branding Search Marketers Marketing 98

Social Media Examiner

FEBRUARY 14, 2023

Want more people to see your long-form videos on YouTube? Wondering how short-form video can help? In this article, you’ll discover how to use YouTube Shorts and Clips to drive more traffic to longer YouTube content.

Marketing 95

Marketing Marketers 95

Buffer Marketing

AUGUST 21, 2023

Short-form video is everywhere, and so are monetization opportunities for creators. And YouTube Shorts has the YouTube Partner Program. We’ve covered how to monetize your YouTube content before, but Shorts has a different model for creators. How does revenue sharing work on YouTube Shorts?

Affiliate Marketing 88

Affiliate Marketing Advertising Advertisers Product 88

Social Media Examiner

NOVEMBER 15, 2022

Do you want to reach more people with YouTube ads? Wondering how to create ads for the YouTube Shorts feed? In this article, you’ll learn how to set up YouTube Shorts ads and discover how to make them shoppable. The post How to Run Shoppable Ads in YouTube Shorts appeared first on Social Media Examiner.

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Marketing Marketers 86

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Digital Marketing 128

Digital Marketing Marketing Strategy Marketing Marketers 128

Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. In fact, you’ve probably already been creating this type of short-form video content on other platforms. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well.

Entertainment 129

Entertainment Education Branding Promotion 129

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year.

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User-Generated Influencer Marketing Analytics Digital Marketing 117

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. What are YouTube Shorts? Why try YouTube Shorts?

Gen Z 137

Gen Z Entertainment User-Generated Video Marketing 137

OnPassive Marketing

MARCH 29, 2022

YouTube recently launched a new feature called YouTube Shorts in response to the growing popularity of short-form video platforms such as TikTok and short video formats. In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app.

Gen Z 68

Gen Z Entertainment Analytics Video Marketing 68

Calvyn Lee Blog

JANUARY 31, 2023

Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends.

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Market Trends Video Marketing Transform Marketing 257

Search Engine Land

FEBRUARY 28, 2024

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. What is YouTube Create? YouTube Create is a free mobile app that allows you to edit Shorts or longer videos for YouTube. What YouTube is saying. Netherlands. New Zealand. Why we care.

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New Markets Marketing Marketers Search Marketers 120

Search Engine Land

MAY 13, 2024

in-stream, in-feed or Shorts) gives marketers more control over the amplification of their brand storytelling. In-feed: Appears in YouTube’s home/search feeds, Google Discover, and Gmail. Shorts: YouTube’s short-form video feed. Get the daily newsletter search marketers rely on.

Advertising 120

Advertising Advertisers Performance Marketing Management 120

Social Media Examiner

AUGUST 22, 2023

Did you catch the latest YouTube updates? Wondering which changes are important to marketers? In this article, we explore YouTube changes marketers need to know. #1: 1: Links on YouTube YouTube Shorts Links YouTube recently announced that links in Shorts descriptions and comments will become non-clickable on August 31.

Marketing 88

Marketing Marketers Social Media Marketing 88

Buffer Marketing

JUNE 7, 2023

We’re talking, of course, about YouTube Shorts , and we’re excited to share that it’s the newest platform supported by Buffer. If you’re already posting to Reels or TikTok, Buffer can now help you post to Shorts as well. Authorize Buffer to publish to your YouTube channel. And that’s it!

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Analytics Place Management Branding 16

Social Media Examiner

APRIL 23, 2024

Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1:

Social Media Marketing 95

Social Media Marketing Marketing Marketers 95

Search Engine Land

MAY 21, 2024

More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Live 2024. Launch of new YouTube Shorts ad formats like vertical videos, stickers and automatically generated animated image ads.

User-Generated 85

User-Generated Advertising Advertisers Branding 85

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Instagram Video.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Video and Short uploads from mobile. YouTube has launched a dedicated post-only feed for Android and iOS devices. Post only feeds.

Product 129

Product Promotion Branding Search Marketers 129

Social Media Examiner

JULY 18, 2023

Did you miss the latest changes to YouTube? Wondering which new features matter for marketers? In this article, we explore updates from YouTube that are important to marketers. #1:

Marketing 79

Marketing Marketers Social Media Marketing 79

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

Advertising 106

Advertising Advertisers Transform User-Generated 106

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 144

Video Marketing Marketing Marketers Promotion 144

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. This song by a virtual YouTuber, or VTuber, now has 1.4 Since then, Curious Refuge uploaded “Barbenheimer | Movie Trailer” on July 18. million views.

Gen Z 128

Gen Z Millennials Marketing Marketers 128

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Video Marketing Benchmarks.

Video Marketing 129

Video Marketing Marketing Marketers Promotion 129

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue.

Video Marketing 98

Video Marketing Marketing Marketers Entertainment 98

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. 2024 Creator Economy Predictions The Growth of YouTube Shorts YouTube launched Shorts, its short-form video feature, worldwide in 2021.

Gen Z 128

Gen Z B2C User-Generated Branding 128

Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We also asked active creators to share how they find the YouTube algorithm in the real world.

User-Generated 96

User-Generated Fashion Marketing Marketers 96

Search Engine Land

DECEMBER 19, 2023

Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system. YouTube Select Shorts Lineups: Reservation products that enable eligible clients to target the top 5% of popular YouTube Shorts (vertical videos that are 60 seconds or less in length). Why we care.

Advertising 106

Advertising Advertisers Promotion Product 106