Hootsuite

SEPTEMBER 18, 2024

That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for citizen engagement to find out how to action these insights.

User-Generated

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people. After all, there are 5.22

Thought Leadership

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media. More of a visual learner?

Analytics

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. Quick Takeaways: Set clear social media goals to guide content planning. Setting Your Social Media Goals Before putting together a calendar, it’s essential to understand what you aim to achieve through social media.

User-Generated

SocialPilot

SEPTEMBER 5, 2024

Are you on social media? But are you harnessing its power to promote your travel agency on social media? We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.

Promotion

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis? Social media audience analysis starts with collecting audience data.

Analytics

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. Crossposting is when you share the same (or similar) content on multiple social media accounts. Why crosspost on social media?

Energy

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Key Performance Indicator

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Sports marketing isn’t new, but it does look different.

Transform

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Gen Z social media usage Gen Z has never known a world without social media or the internet.

Gen Z

Buffer Marketing

JANUARY 22, 2025

Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? According to social media strategist Lindsey Gamble , the key is picking a topic you can talk about day after day without wanting to throw your phone out the window. "While

Gen Z

Buffer Marketing

AUGUST 2, 2024

Social media users are facing some pretty big challenges today. Most social media users — especially those leveraging the networks to boost visibility for themselves, their businesses, or their work — accept that the good of social media goes hand-in-hand with the bad.    As it happens, there are several. 

Communications

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Gen Z

Marketing Insider Group

JANUARY 28, 2025

Visuals are an incredibly valuable tool as you attempt to get attention on social media. This article will show how branded graphics can transform your paid ads on social media. In social media paid ads , these graphics can make your content instantly recognizable and memorable. You have to figure out how to stand out.

Branding

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. With the rise of video content and the increasing importance of social search, those who fail to adapt risk becoming invisible in the crowded social media space. Dig deeper: Is TikTok a search engine?

Key Performance Indicator

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 Measure results.

Influencer Marketing

Marketing Insider Group

NOVEMBER 20, 2024

Paid media is promotional content a business pays for to reach a target audience. of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers. It’s a useful digital marketing tool because it offers a direct line to potential customers.

Management

Trade Press Services Newsletter

OCTOBER 3, 2024

Tips for Marketing to Gen Z While Generation Z might be captivated by the latest viral TikTok trends and social media challenges, that doesn’t necessarily translate to B2B marketing. Some opportunities for creating a brand community include online forums, social media groups, and online and in-person events.

Gen Z

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers.

SEO

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic.

Social Media Marketing

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. That number should continue growing in the years to come.

Advertising

Buffer Marketing

SEPTEMBER 17, 2024

While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are  like clockwork. I’ll be honest: this is a nice change of pace compared to the unpredictability of social media in general!

Analytics

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail

Aspiration Marketing

NOVEMBER 7, 2024

Despite the rise of social media and other digital channels, email remains a highly effective way to build relationships, drive sales, and increase brand loyalty. Today, businesses constantly seek innovative ways to reach and engage their target audience. One powerful tool that has stood the test of time is email marketing.

Email Marketing

Martech

SEPTEMBER 20, 2024

Identifying random acts of AI Many marketers experiment with AI-driven tools for one-off applications like generating blog posts or social media posts. For example, we use Make to automate our social media posts. It also ensures consistency: we use a distinct style for each social media channel.

Customer Acquisition

Hubspot Marketing

SEPTEMBER 9, 2024

GWI found over 70% play digital games every day, making it their most popular pastime ahead of watching TV/movies, social media, or talking to friends on other platforms. Social Media Dominance According to the World Economic Forum, Gen Z spends an average of nearly three hours per day on social media. 3 hours a day.

Gen Z

Backlinko

OCTOBER 23, 2024

It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche. Social media posts : Ideal for engagement and brand awareness.

Marketing Strategy

Aspiration Marketing

JULY 23, 2025

By strategically integrating content, SEO, social media, and digital channels, you can cultivate prospects into loyal advocates. The inbound marketing funnel, when executed comprehensively, is about more than just attracting and engaging potential customers.

Inbound Marketing