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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z 73
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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. The other way is through search engines.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

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The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place. This last one is a biggie.

Gen Z 135
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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. You’re a business interested in placing an ad on Reddit. Surprise, you can place your ad right there to add more information about your business. healthcare, government, and pharmaceutical). Picture this.

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Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

The last few years there have been a lot of management consultants charging a lot of money to train leaders how to work with this next generation of workers coming in, the millennials coming in. I think what has also been missed, right, because you know the millennials have gotten a lot of attention.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.

Gen Z 52