SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Transform Gen Z 52

Businesses Grow

MARCH 27, 2023

Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Promote your music on other websites. There are many websites where you can promote your music, such as YouTube, SoundCloud, and Bandcamp. For musicians, this means creating fans who will buy their work.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Transform 77

Transform Millennials Non-Profit Place 77

Marketing Insider Group

MARCH 24, 2021

If your target audience includes Gen Zers or millennials, employee-generated content is a must. More importantly, just like with employee-generated content, it transforms casual browsers into true believers. But when you frame your customers’ success stories as heroes’ journeys , they transform into a Hollywood-worthy epic.

Branding 138

Branding Transform Whitepaper User-Generated 138

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Build some promotions and special offers into your social posting calendar just for followers and fans.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Duct Tape Marketing

MAY 22, 2024

Maise (02:50): So the title of the book comes from a real story of my boss, Fidel Bacio, who was the founder and CEO of Bon Appetit Management Company, had this personally transformative experience of visiting a industrial hog operation. It's time to transform your approach. So is that a great place to start?

Transform 82

Transform Food Price Millennials 82

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

OCTOBER 19, 2021

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Cross-promote With Other Store Owners.

Shipping 140

Shipping Shoppers Retail Transform 140

Martech

MAY 13, 2022

The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. billion people.

Transform 117

Transform Gen Z Shoppers Retail 117

Sachs Marketing Group

FEBRUARY 9, 2024

Advertising on Instagram can transform how small businesses interact with potential customers, from leveraging the power of imagery to tapping into detailed targeting options. Related: How to Promote Your Business on Instagram 5. Such targeted advertising enhances the relevance of your ads to the viewers.

Advertising 52

Advertising Advertisers Transform Millennials 52

Buffer Marketing

APRIL 18, 2024

Enter digital destruction , a trend that draws inspiration from the fragmented world of computers, transforming glitches and distortions into captivating designs. This graphic design trend is best for Instagram stories and carousels.

Gen Z 105

Gen Z Branding Transform Food 105

Neil Patel

OCTOBER 8, 2020

Then, once you’ve determined how often you will promote, consider your marketing budget and your team’s capabilities. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. For this example, I used Ubersuggest to research the phrase “digital transformation.”

Transform 145

Transform Marketing Marketers Millennials 145

Sprout Social

NOVEMBER 21, 2022

The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Samsung aimed to promote their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z in the Vietnamese market. Fantastic Furniture worked with Incubeta to create TikTok influencer content.

Gen Z 110

Gen Z Transform Retail Entertainment 110

Neil Patel

APRIL 5, 2021

Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King knows millennials love nostalgia, and what better way to appeal to that emotion than by bringing back their legendary chicken fries. This is millennial marketing done right. Burger King.

Food 83

Food Advertising Advertisers Millennials 83

Martech

MAY 6, 2022

This campaign transforms a seemingly everyday experience into a unique and immersive experience. By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns. The ASICS NFT campaign.

Social Media Marketing 108

Social Media Marketing Non-Profit User-Generated Transform 108

Sprout Social

MARCH 23, 2020

Transforming for the remote work era. Generationally, the importance of remote work is only likely to increase, with job flexibility one of the highest ranked work benefits by Millennials. This helps promote morale and combat the feelings of disconnection or mistrust that can occur in remote teams.

Transform 137

Transform Millennials Communications Management 137

Marketing Insider Group

NOVEMBER 6, 2019

The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Millennials and the younger “Generation Z” account for the largest proportion of today’s consumer base, as they include all people in their early 20s to late 30s. How to Promote Your Brand Culture.

Product 80

Product Gen Z Millennials Transform 80

Neil Patel

JANUARY 19, 2021

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products.

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Adobe Experience Cloud Blog

JUNE 6, 2018

Transform goals into KPI’s. Example Strategy: Publish new posts to the company blog to promote gated content. Example Metric: Track the number of gated content downloads over 90 days, specifically gated content that was promoted with blog posts published during that timeframe. Example Goal: Generate more leads.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Hootsuite

APRIL 3, 2023

Save time and easily promote your brand with a professional design. Over half of Millennials buy products based on recommendations. Build long-term promotional and professional relationships. Work more efficiently by creating and promoting in batches. What is a Facebook engagement post? Network in your industry.

Gen Z 111

Gen Z User-Generated Transform Education 111

Neil Patel

SEPTEMBER 13, 2021

The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms. Can I Use a Documentary Approach to Promote My Business? The documentary had a 2020 Netflix release and has a 1-hour 34-minute runtime. The Great Hack.

Transform 136

Transform Marketing Marketers Millennials 136

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. 3 - Social media marketing Social media is a powerful tool coaches can use to promote their businesses. She partnered with @monicaandandy pajamas for a promotion that featured an image of her family wearing their pajamas.

eBook 93

eBook Marketing Plan Influencer Marketing Marketing 93

Rock Content

NOVEMBER 17, 2020

The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. If word of mouth marketing was useful before the digital transformation , it is now part of any company’s best practices. Social media adds an extra layer.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Rock Content

MARCH 31, 2020

Now is the time for Digital Marketing , which has become the primary way to promote a company. Digital advertising refers to all kinds of communication made by a company to advertise and promote its brand, product, or service using the various platforms and digital channels. billion active internet users around the world ?

Advertising 59

Advertising Advertisers Transform User-Generated 59

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Branding 95

Branding Millennials Entertainment Transform 95

Hubspot Marketing

FEBRUARY 23, 2024

Here are a few things to track that might help you reveal patterns, sentiments, and preferences so you can better understand the areas that need some improvement: Net Promoter Score (NPS). Over one in five Gen Zers and almost 25% of Millennials have contacted a brand on social media. Customer Satisfaction Score (CSAT). Churn rate.

Direct Mail 97

Direct Mail Marketing Marketers Transform 97

Dana Nicole

FEBRUARY 1, 2021

But Instagram eventually grew into one of the most popular apps in the world and continues to transform the way businesses market themselves. Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Key points.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Neil Patel

FEBRUARY 4, 2022

User-generated content usually comes in the form of images, videos, reviews, or testimonials—which leads to users promoting a brand through online content, rather than the brand promoting themselves. UGC outranks other forms of marketing content like promotional emails. Promote Your User-Generated Content. The result?

User-Generated 123

User-Generated Gen Z Transform Promotion 123

CXL

NOVEMBER 28, 2022

A quarter of all users fall into the millennial and Gen X demographics. Blake Chandlee, President of Global Business Solutions at TikTok, says: When we invite brands to make TikToks, we’re challenging them to transform the way that they connect with their audiences, because we know that it has the power to transform their business.

Customer 85

Customer Gen Z User-Generated Entertainment 85

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet.

Content Marketing 72

Content Marketing Health Millennials Entertainment 72

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. When you collect leads, you can send customers retargeting emails with content, recommendations, and promotions tailored to their needs. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. The millennial market is really who banks like ours are looking to connect with.”. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station.

Education 97

Education Marketing Strategy Branding Energy 97

Marketing Insider Group

JULY 28, 2014

Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. As consumers, we are bombarded with thousands of promotional messages each day. To promote itself on banners, billboards and baseball stadiums. “The audience has spoken. They want stories.”

Branding 94

Branding Transform Thought Leadership Millennials 94

Hootsuite

SEPTEMBER 9, 2020

You can create your photo ad in Facebook Business Manager , or simply promote a post with an image from your Facebook Page. Facebook video ad options range from short, looping video clips that autoplay in users’ feeds, to original 241-minute promoted videos for the desktop. Twitter Promote. Show and tell! Source: Facebook.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials 137

Millennials User-Generated Education Advertising 137

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0