SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR

SocialPilot

JULY 4, 2025

Thought Leadership & Expert Takes Thought leadership posts position your brand or founder as a strategic, future-focused, and leading voice in your industry. Great thought leadership feels insightful, disruptive, or personal, not safe or self-promotional. The best ideas win here, not the loudest voice.

Thought Leadership

Martech

JULY 18, 2025

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen.

Gen Z

Martech

FEBRUARY 19, 2025

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. It also offers social media marketing tips and tricks.

Gen Z

Adobe Experience Cloud Blog

JULY 5, 2018

I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. I think, though, that the most untapped social medium is the one that most companies are most afraid of: Instagram.

Millennials

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World.

Social Media Marketing

Hubspot Marketing

FEBRUARY 17, 2023

Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing.

Gen Z

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials

Adobe Experience Cloud Blog

AUGUST 4, 2017

Taking the time to thoroughly research your audience helps ensure your social media marketing efforts are as effective as possible. I’d love to hear your thoughts in the comments below. What is their geographical location? What type of content are they regularly interacting with?

Branding

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. LinkedIn will be one of the next social media platforms focusing on short-form video —feeling déjà vu yet? Create thought leadership content. Share data points. Create a Live stream.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs.

Content Marketing

Martech

APRIL 15, 2022

It is this simplicity and high ROI that makes email marketing the cornerstone of any marketing operation. According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing. Social media marketing.

B2C

Adobe Experience Cloud Blog

APRIL 8, 2014

Even TV is becoming individually addressable: Millennials today spend their entertainment time online and only 44% of their TV watching time actually happens on a television. This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few.

Marketers

Hootsuite

JANUARY 23, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Why use a social media content calendar? Audit your social networks and content. Save time by being organized. Make higher-quality content. Ok, ok, except for whoever is behind Moonpie.).

Analytics

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. It should also include a balance of paid, owned, and earned media. Image Source: Aha.io).

Marketing Strategy

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff.

User-Generated

Hubspot Marketing

DECEMBER 11, 2023

X users trend toward white male Millennials without a college degree. Image Source X is a social media platform specializing in short-form text content with photos, links, and videos. Suppose you want to invest in thought leadership and intelligent user dialogue.

Gen Z

Hootsuite

SEPTEMBER 9, 2020

Audience considerations: Instagram is most popular with millennials. You can target users personally and directly to encourage them to follow you, read your thought leadership articles, apply for your jobs, or download content. Consideration. Conversion. Plenty of Generation Z and Gen Xers also use the platform. Get Certified.

Advertising

Rock Content

SEPTEMBER 18, 2017

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” Inbound marketing is a blanket term for a set of marketing strategies designed to attract your target audience online.

Outbound Marketing

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing

Spiralytics

JULY 9, 2024

Other stats to consider: Age distribution : There is a growing presence of younger professionals and recent graduates on the platform, with 47% being millennials , offering advertisers access to a diverse age demographic. 94% of B2B marketers use LinkedIn to distribute content.

User-Generated