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4 Marketing Digital Transformation Trends for 2023

SMEI

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Think of your portfolio of media companies.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

The same applies to touchscreen technology and many other processes and products that came together to allow something new to exist. Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? How to innovate. Get MarTech!

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21 Thrilling Advantages of Social Media Advertising

Sachs Marketing Group

This means your ads are shown to people most likely to be interested in your products or services, increasing the chances of engagement and conversion. For instance, if you’re a fitness brand, you can target users interested in health and wellness, ensuring your ad reaches those already inclined towards your offering.

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Lessons in Marketing Leadership and Innovation

Adobe Experience Cloud Blog

Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market. As CMG puts it, they’re obsessed with understanding their target market. They aren’t called market-ers for nothing!). Innovation is about transformation and reinvention.

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6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. How are these proclamations of global priorities transformed into actual results? Your brand is communicated consistently across the globe.