“The 5th P is Purpose” – Christian Sarkar and Philip Kotler
The Marketing Journal
MARCH 13, 2025
For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.
Let's personalize your content