Martech

JANUARY 9, 2024

One reason for this is the need to improve personalization and drive it to all parts of marketing. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Personalize messaging.

Marketing Automation Platform 122

Marketing Automation Platform Customer Journey Marketing Marketers 122

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Whitepaper 100

Whitepaper User-Generated Marketing Automation Platform Email Marketing 100

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 125

Email Marketing Transform Whitepaper Marketing 125

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

User-Generated 126

User-Generated Email Marketing B2C Marketing 126

Customers.ai

MARCH 26, 2024

From email to MQLs to LinkedIn and even design, our panelists absolutely brought it. B2B Email Marketing Larry Kim, CEO & Founder, Customers.ai Email is a complicated channel. That being said, when we look at email marketing in the B2B space, it’s pretty clear what is out and what is in. They feature real people!

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Customer Journey 126

Customer Journey Email Marketing Marketing Marketers 126

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Marketing 110

Email Marketing Communications Education CRM 110

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Personalization/segmentation. Product feed recommendations. Refill reminders.

Email Marketing 126

Email Marketing User-Generated Marketing Marketers 126

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Do your subscribers just skim your email, or do they spend more time reading it?

Copywriting 92

Copywriting Analytics Education Product 92

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 93

Email Marketing Marketing Marketers Copywriting 93

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns.

eCommerce 116

eCommerce Shipping Health CRM 116

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Buffer Marketing

APRIL 25, 2024

I’ve worked on direct mail strategies for several of my clients, and the results speak for themselves: These campaigns see an average of 10 to 50x ROAS (return on ad spend), and one that I worked on even saw a 107.9x But direct mail campaigns are more successful at inspiring action when they’re paired with a compelling offer. 

Direct Mail 79

Direct Mail Branding Customer Acquisition Advertising 79

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Customer personalization and engagement.

Customer 100

Customer Analytics CRM Product 100

Use Insider

APRIL 23, 2024

Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. It usually requires integrating customer data from disconnected systems, uncovering valuable insights, orchestrating cross-channel campaigns , and much more.

Management 52

Management User-Generated Customer Journey Analytics 52

AWeber

FEBRUARY 7, 2024

Sending emails can feel intimidating at first. It may even cause some “ email anxiety ” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. You can only answer these with email testing (which by the way IS a best practice).

Email Marketing 104

Email Marketing Marketing Marketers Energy 104

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. Outspend on Temu.

Health 92

Health User-Generated Marketing Marketers 92

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Law 100

Law Customer loyalty Advertising Advertisers 100

Buffer Marketing

APRIL 23, 2024

”  “It saves a lot of back-and-forth emailing if you're able to share a media kit early on in the conversation. ” Ryan Prior , Head of Marketing at Modash (a platform marketers can use to track influencer marketing campaigns), says. “Engagement rate is a good start. Average views, too.

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. We’re trying to get one campaign out the door while planning for the next.

Email Marketing 117

Email Marketing Direct Mail Marketing Marketers 117

Lynton Web

JANUARY 26, 2024

Typically, it involves email marketing. But this process is not just about sending emails — it's about creating a personalized experience that resonates with your leads. In HubSpot, you can treat potential customers this way by enrolling them in appropriate email lead nurtures. Set a Goal for Each Email.

Customer 105

Customer Education Analytics Communications 105

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. 35% of companies have an email design specialist! Psst: we use Figma.)

Marketing Automation Platform 97

Marketing Automation Platform CRM Email Marketing Analytics 97

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

Product 103

Product Retail Email Marketing Marketing Strategy 103

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s a new era of email, and we’re here for it ! Did you know that Litmus offers personalization for all levels?

Entertainment 93

Entertainment Email Marketing Place Management 93

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 126

Email Marketing Copywriting Marketing Marketers 126

Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. This includes things like personalizing campaigns and advanced testing. that more overtly court SMB clients.

Marketing 120

Marketing Marketers Management Customer 120

Martech

APRIL 5, 2024

personalizing emails or SMS) and internal challenges (e.g., automating personalized email communication to eliminate manual efforts). Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Business email address Subscribe Processing. In your inbox.

Marketing 97

Marketing Marketers Communications New Technology 97

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Website Visitor ID X-Ray Tool Website Visitor ID X-Ray pixel allows you to identify anonymous visitors on your website, capturing names, emails, companies, Linkedin profiles, addresses, and more. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about.

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

FEBRUARY 27, 2024

This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know AI roadmap. Business email address Subscribe Processing. Get MarTech! In your inbox.

User-Generated 105

User-Generated Marketing Automation Platform Analytics Product 105

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

Analytics 105

Analytics Email Marketing User-Generated Marketing 105

Vertical Response

MARCH 15, 2024

The key to boosting your email open rates lies in mastering the art of writing compelling email subject lines. This article unpacks proven tactics and examples to create “email subject line” that not only draws the eye but also persuades the reader to click through. Personalizing the subject line to make it more engaging.

Email Marketing 99

Email Marketing User-Generated B2C Branding 99

Use Insider

APRIL 23, 2024

This can include past purchases, website visits, interactions with campaigns across different marketing channels, and so on. This level of personalization can make marketing campaigns much more effective. Lays the foundation for driving conversions, revenue, and customer retention via personalized marketing efforts.

Customer loyalty 52

Customer loyalty User-Generated Customer Journey Product 52

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment? .

Analytics 98

Analytics Logistics CRM Customer Journey 98

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. How it works. Challenges.

Customer 92

Customer Customer loyalty CRM Shoppers 92

AWeber

JANUARY 9, 2024

Email nurture campaigns are the answer! We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. That’s where email nurture campaigns step in. What is an email nurture marketing campaign? The best part?

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Martech

DECEMBER 21, 2023

You can personalize it yourself or let the AI surprise you! It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Business email address Subscribe Processing. AI is here to help! What could go wrong with that?

User-Generated 115

User-Generated Customer Journey Analytics Digital Marketing 115

Customers.ai

DECEMBER 4, 2023

Identify who is visiting your site with name, email and more. Digital alternatives like sending cold emails and SMS messages can be just as (or much more) effective. Email Deliverability Hacks: Unlocking Inboxes HOSTED BY Larry Kim Founder and CEO, Customers.ai Convert Website Visitors into Real Contacts!

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106