Hubspot Marketing

JUNE 6, 2025

Its connection with Google Search also means you can conduct deep SEO analysis that mirrors the results pages a user would see while doing a classic search. The proposals for potential USPs made sense, as did the lists of prominent museums, brand pillars, content formats, and distribution channels. But things got more specific.

Content Marketing 110

Content Marketing User-Generated Finance Marketers 110

Hubspot Marketing

NOVEMBER 25, 2024

For context, the blog was home to 13,822 pages in February of 2023, the month we began our audit. For some publishers, the goal of a content audit may include improving on-page SEO, enhancing user engagement, aligning content with marketing goals, or identifying content gaps. Analyze the Referring page. Define our goals.

SEO 127

SEO Education Thought Leadership Place 127

Buffer Marketing

AUGUST 28, 2024

You have a niche If you’re still finding your content pillars or social media niche , it’s not worthwhile to focus on how to get followers. To get more Instagram followers and appear on the Explore page, you need to create content that your potential followers would share with their friends in direct messages (DMs).

Entertainment 103

Entertainment Education User-Generated SEO 103

Backlinko

DECEMBER 23, 2024

The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Here, GetApps software comparison page ranks organically in the top spot. If youre selling project management software with data import and export features, you could create a blog post or comparison page.

SEO 104

SEO User-Generated Management Customer 104

Martech

DECEMBER 16, 2024

Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. billion pages in the latest Web Data Commons report, which provides structured data from webpages. Creating content to bridge information gaps.

Transform 117

Transform User-Generated SEO Communications 117

Hubspot Marketing

NOVEMBER 15, 2024

Kotler further defines holistic marketing’s key pillars: Internal marketing that gets everybody — from the intern to the CEO — embracing marketing principles. No doubt you saw an ad on TV or reviewed a landing page through a sponsored link — that’s certainly marketing’s work. Internal marketing to employees.

CMO 132

CMO Traditional Marketing Communications Marketers 132

Vertical Response

JULY 14, 2024

Optimize on-page SEO elements like meta descriptions, header tags, and internal links to improve search rankings and enhance user experience. Optimize On-Page SEO Armed with your keywords, you can now focus on search engine optimization, specifically on-page SEO. Don’t forget about the power of internal linking.

SEO 80

SEO User-Generated Transform Thought Leadership 80

Buffer Marketing

NOVEMBER 14, 2024

The link in bio is your chance to redirect your audience to an external page. But if you want to go the extra mile, use  link-in-bio tools  like  Buffer’s Start Page  to combine all your URLs into one. Step 4: Create content pillar themes and stick to them Decide on a niche  for your Instagram account.

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

Buffer Marketing

AUGUST 14, 2024

 You’ll get comprehensive metrics for Facebook Pages, Instagram Business and Creator accounts, Twitter/X, and LinkedIn Pages.  For example, you might want to categorize your posts by content pillar (as I’ve done in the screenshot below) or specific product.

Management 114

Management Price Analytics User-Generated 114

Backlinko

MAY 31, 2025

Stick to relevant content pillars and leave room for timely opportunities. Outline Content Pillars Finally, you want to establish 3-5 content pillars that align with: Your audiences interests Your business goals These pillars will guide your content brainstorming and creation efforts.

User-Generated 90

User-Generated Analytics Whitepaper Management 90

Marketing Insider Group

MAY 6, 2025

Create topic clusters and pillar pages to establish authority. Structures will be clear, pages will load faster, navigation will be easier, and the site will be mobile-friendly. Simplify landing pages, use lead magnets to capture emails, and make value obvious fast. Optimize your website for a smooth user experience.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Orbit Media Studios

OCTOBER 16, 2024

Over time, stronger SEO skills can be applied to sales-focused pages. But there are no pages that rank for only one phrase. Any page that ranks high for that one phrase will often rank for dozens or hundreds of closely related phrases.But since we’re just confirming that someone is searching, any amount of search volume checks the box.

SEO 111

SEO Thought Leadership Promotion CMO 111

Hootsuite

NOVEMBER 21, 2024

They also support your content marketing strategy and can become pillar pages that feed other forms of content across your marketing efforts. This seems to be because longer videos give them more chances to show ads on the For You page.”

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

Backlinko

JULY 15, 2025

Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page. So, you know which topics and pages attract them the most. Even better? One strategy?

Customer 117

Customer User-Generated Price Education 117

Buffer Marketing

JANUARY 22, 2025

“Then break it down into 3–5 smaller themes ( content pillars) you can stick to each week. Now, she’s more focused on LinkedIn, where she has an audience of 200K on her personal profile and more than 300K on Pretty Little Marketer’s page. Start there,” she suggests. What motivates me?

Gen Z 117

Gen Z Analytics Fashion Management 117

Animalz blog

JUNE 12, 2025

Pillar Content What it is: Pillar content is a single, comprehensive article that covers a topic exhaustively on one page. How it works: Pillar content — unlike hub and spoke, which spreads content across multiple linked articles — is a long-form, thorough exploration of the subject.

SEO 62

SEO Education Thought Leadership PR 62

Hubspot Marketing

DECEMBER 4, 2024

And that helps us with editorial pillars and topic selection,” he says. “We Take a page from their notebooks, even if you’re writing about car gaskets. We decided to focus more on stories about social media marketing than national TV ad campaigns, for example. It’s just too expensive for our target customer.”

Education 99

Education Logistics Promotion Advertisers 99

Buffer Marketing

SEPTEMBER 3, 2024

a recent press release, an event or webinar registration page, etc.).  can help increase the chance that employees and people who follow that page or person’s profile will also see your post.  Connect your LinkedIn Page or profile to get started. External links should be shared sparingly and wisely.

Real Estate 107

Real Estate Management Promotion Place 107

Hubspot Marketing

JULY 16, 2025

Then, stick to your pillars. Pick 2-3 content pillars. No one likes to open up LinkedIn and start with a blank page. I’m talking about content pillars, a.k.a Content pillars aren’t new, but which pillars are working on each platform at a given time is a moving target. pre-determined content topics.

Copywriting 69

Copywriting Finance Branding Product 69

Businesses Grow

DECEMBER 30, 2024

His advice has become the foundational pillars of my work and in many respects, my life. Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. Brevo gives you the tools to attract, engage, and nurture customer relationships.

Email Marketing 115

Email Marketing Customer Management Marketers 115

Buffer Marketing

SEPTEMBER 18, 2024

This guide will walk you through all the best practices for posting on TikTok for maximum engagement — and, with any luck, land your videos on  For You Pages  worldwide. There are plenty of factors to consider when figuring out the optimal times to share in your TikTok marketing plan.

Analytics 117

Analytics Social Media Marketing Health Succession Planning 117

OnDemand CMO

JANUARY 10, 2025

Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-changing marketplace. Use A/B testing to refine emails, ads, and landing pages, ensuring every message resonates with your audience. If you missed it, you can catch up here.

Thought Leadership 52

Thought Leadership eBook Marketers Marketing 52

Hubspot Marketing

MAY 6, 2025

Together, we created a seven-page brand strategy doc like a marketing plan, but for me. At that point, I went back to ChatGPT and said, Can you give me 20 post ideas based on these pillars? I had only ever used the platform to look for jobs. I had no idea how to show up on LinkedIn, much less how to build a personal brand on it.

Gen Z 112

Gen Z Branding Real Estate Transform 112

Orbit Media Studios

NOVEMBER 13, 2024

The team gives me pillar topics for the quarter, and I usually crank out 10-12 videos of my thoughts on the topics. Now I know how the blog can power the top of the funnel awareness, search rankings for key pages, networking, social media, PR, sales closing rates and now, to train the AI so it mentions our brand.

Marketers 69

Marketers Marketing Whitepaper Content Marketing 69

Hubspot Marketing

AUGUST 13, 2024

Landing page Thank you page Delivery or confirmation emails Ads (social media, Google, Pinterest, and other websites) Website pop-ups Pillar blog posts (i.e. Think through everything that hosts your freebie, specifically your evergreen content. Here’s a quick checklist to help your review process.

Energy 118

Energy Branding Customer 118

Backlinko

DECEMBER 23, 2024

Here are some of the primary benefits of SEO for industrial manufacturing companies: Increases Visibility When your webpages rank near the top of search engine results pages (SERPs), more prospects notice your business. Each page provides an opportunity to target a different keyword. Youll see a table with pages organized by priority.

Manufacturing 101

Manufacturing SEO Key Performance Indicator Customer Acquisition 101

Hubspot Marketing

JUNE 25, 2025

The tool can help your team stay consistent across emails, blogs, and landing pages directly inside your marketing workflows. I like to feed AI a batch of strong samples — emails, social posts, sales pages, whatever fits. Our services page, so you can understand what we do. Personally, I prefer ChatGPT. Now, you’re ready to go!

Copywriting 113

Copywriting Branding User-Generated Communications 113

Sprout Social

SEPTEMBER 17, 2024

These are the foundational pillars of what today’s consumers have come to value, and they can significantly affect overall customer satisfaction. Even if you don’t use a third-party tool for social shopping, making your social landing pages scrollable and mobile-friendly is a must-do.

Retail 120

Retail Shoppers User-Generated Customer Journey 120

Welcome Software

DECEMBER 4, 2024

The next keeps asking you to go to the checkout page to know the shipping charges. Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. You decide to start doing the research yourself. Frustrating, right?

Management 52

Management Customer Customer Journey Shipping 52

Exposure Ninja

APRIL 25, 2025

Google’s AI Overviews now answer many user queries directly on the search engine result page (SERP), allowing users to get the information they need without a single click. Conversational Keywords Will Dominate Search Strategies Forget stuffing your pages with awkward keywords. At first, this triggered a wave of panic.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Sprout Social

JANUARY 27, 2025

These are the foundational pillars of what todays consumers have come to value, and they can significantly affect overall customer satisfaction. Even if you dont use a third-party tool for social shopping, making your social landing pages scrollable and mobile-friendly is a must-do.

Retail 89

Retail Shoppers User-Generated Customer Journey 89

Vertical Response

JULY 21, 2025

This guide will walk you through technical, on-page, and off-page optimization strategies, plus tips on maintaining long-term results. Key Takeaways SEO is a continuous process aimed at improving website visibility through technical, on-page, and off-page optimization to attract potential customers.

SEO 52

SEO User-Generated Email Marketing Digital Marketing 52

Welcome Software

JULY 14, 2025

It’s built around five core pillars that solve for real marketing pain points: 1. But no one is really talking about who's left holding the bag when it's time to execute. To make AI work at scale, we need systems that understand not just language—but context, goals, and workflows. “Context is king in AI. .”

Marketers 59

Marketers Marketing CMO Customer Journey 59

Hootsuite

OCTOBER 18, 2024

Creating a few different content pillars or categories that encompass different aspects of storytelling for your brand, and what you can offer your audience is a good start. Is your content providing value? Do you have a good mix of entertaining, or educational content? What does it offer that makes a person stop and spend time?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Welcome Software

MAY 7, 2025

Maintains publishing frequency One of the key pillars for a successful content marketing strategy is regular posting of fresh content. Content repurposing allows you to republish existing content and engage different audience segments in the formats they prefer.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Welcome Software

NOVEMBER 12, 2024

Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened. Rules-based personalization can trigger actions and dynamically adjust the experience based on specific actions the user takes, such as visiting a pricing page or abandoning a cart.

Market Segmentation 52

Market Segmentation Price Whitepaper Customer Journey 52

SocialPilot

JUNE 18, 2025

Drive Website Traffic That Actually Converts Social media is a powerful tool for driving targeted traffic to your website, whether it’s a homepage, landing page, or eCommerce store. See how they promote their products and redirect their YouTube audience to their website and product pages. Don’t just send traffic to your homepage.

Real Estate 59

Real Estate Transform User-Generated Education 59