Search Engine Land

OCTOBER 30, 2023

Pinterest’s third-quarter revenue jumped 11% to $763 million in Q3, 2023. Advertisers interested in diversifying their ad spend may want to consider Pinterest as a potential investment, given its better-than-expected performance for advertisers. What Pinterest is saying. ” Why we care. Exceeding expectations.

Advertising 115

Advertising Advertisers Product Marketing Search Marketers 115

Search Engine Land

NOVEMBER 30, 2023

Pinterest has started testing an AI “body type” filter to make search more inclusive. Pinterest execs claim the feature has potential not just to improve search diversity, but also increase engagement for brands. Pinterest has confirmed that the technology will expand to additional international markets soon.

Fashion 115

Fashion Search Marketers Product Branding 115

Buffer Marketing

MARCH 26, 2024

Pinterest is such a great platform for finding inspiration or researching brands and products. For businesses or individuals looking to build or grow a presence on Pinterest , consistently posting valuable and interesting Pins is a great Pinterest marketing strategy to help people discover and share your Pins.

Management 64

Management Analytics Place Marketing Strategy 64

Practical eCommerce - Marketing

OCTOBER 29, 2023

More than half of Pinterest users access the platform to shop. The post 20 Popular Pinterest Accounts for Marketing Inspiration appeared first on Practical Ecommerce. The number of buyable products has increased 50% year over year.

eCommerce 93

eCommerce Marketing Marketers Product 93

SocialPilot

JANUARY 10, 2024

The visual search hub, Pinterest, inspires many. Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. Only the latest Pinterest statistics can help you decide.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Search Engine Land

APRIL 27, 2023

Pinterest just announced a significant advertising partnership with Amazon. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase. Pinterest does not expect any significant impact on its revenue until next year. What Pinterest says. How it works.

Advertising 108

Advertising Advertisers Branding Customer 108

Martech

JANUARY 6, 2023

AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. The first advertiser on board is grocery chain Albertsons. Why we care.

Retail 120

Retail Advertising Advertisers Branding 120

Practical eCommerce - Marketing

MAY 21, 2023

Pinterest Shuffles is a collage-making app launched in 2022 and popular among younger females, especially when synced to music on TikTok. The post Pinterest Shuffles Attracts Gen Z Females appeared first on Practical Ecommerce.

Gen Z 88

Gen Z eCommerce 88

Hootsuite

JANUARY 10, 2022

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Plus, Pinterest has one of the lowest CPCs in social media advertising. That’s huge!

Fashion 145

Fashion Promotion Advertising Advertisers 145

Search Engine Land

MARCH 3, 2023

Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach customers from a more prominent location within the mobile app. As a result, they can reach Pinterest users while they utilize one of the app’s critical features: searching for pins, inspiration, and concepts. What Pinterest says.

Gen Z 100

Gen Z Transform Retail Advertising 100

Hubspot Marketing

MAY 10, 2022

Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest? And with 31% of online American adults using Pinterest , this isn't an opportunity you'll want to leave on the table.

Affiliate Marketing 94

Affiliate Marketing eCommerce Inbound Marketing User-Generated 94

Practical eCommerce - Marketing

JULY 12, 2022

Pinterest provides tools to help merchants promote and sell products. The post 21 Tools to Sell Products on Pinterest appeared first on Practical Ecommerce. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more.

Product 112

Product eCommerce Promotion 112

Search Engine Land

FEBRUARY 8, 2023

Pinterest is leaning hard into its shoppable video and advertising-based revenue generation as part of its growth strategy. What Pinterest says. To that end, we’re making video content on Pinterest more actionable using the same playbook we applied to static images. Pinterest CEO Bill Ready Future initiatives.

Gen Z 93

Gen Z User-Generated Advertising Advertisers 93

Neil Patel

SEPTEMBER 15, 2020

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. Pinterest recently surveyed pinners to learn how they use the site for shopping.

SEO 145

SEO Shipping Product Branding 145

Search Engine Land

AUGUST 18, 2023

Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. Shopping on Pinterest has never been easier." "Now How it works. What has Pintrest said?

Product 96

Product Retail Advertising Advertisers 96

Hubspot Marketing

SEPTEMBER 23, 2022

Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. 10 Brands Using Pinterest Idea Pins.

Branding 101

Branding Fashion Food User-Generated 101

Hootsuite

MAY 31, 2022

Ready for a deep-dive into Pinterest demographics? If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. If you’re looking for higher-spending millennials, for example, try Pinterest.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. We’ve already established that Pinterest is fantastic for advertising , but it also works great with direct sales conversions. Why sell products and services on Pinterest?

User-Generated 111

User-Generated Retail Shoppers Shipping 111

Hubspot Marketing

MAY 3, 2022

If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.

User-Generated 91

User-Generated Education Inbound Marketing eCommerce 91

Neil Patel

OCTOBER 15, 2020

Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? What Are Pinterest Story Pins? Who Can Use Pinterest Story Pins?

Analytics 142

Analytics Marketing Marketers Customer Journey 142

Digital Marketer

FEBRUARY 13, 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered.

Social Media Marketing 81

Social Media Marketing User-Generated Marketing Marketers 81

Search Engine Journal

JULY 27, 2021

Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links. The post Pinterest Users Can Make Money With Affiliate Links appeared first on Search Engine Journal.

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Hootsuite

NOVEMBER 5, 2020

Pinterest is more than just a social media platform full of inspo-boards of Harry Styles fan pics and dog Halloween costumes (though we’re not complaining about any of that, we cannot stress this enough ). Bonus: Download your free pack of 5 customizable Pinterest templates now. How to make money on Pinterest. Practice good SEO.

Affiliate Marketing 145

Affiliate Marketing eCommerce Non-Profit Millennials 145

Hootsuite

MARCH 8, 2022

If you’re not already using Pinterest shopping tools, this is your sign to get started. And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Source: Pinterest.

Price 114

Price User-Generated Social Media Marketing Shoppers 114

Sprout Social

FEBRUARY 17, 2020

While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Understanding how Pinterest ad targeting works is key to creating great ads that generate the most buzz, awareness, traffic and conversions for your buck. Why use Pinterest advertising. Pinterest ad campaign objectives.

Fashion 124

Fashion User-Generated Advertising Advertisers 124

Hootsuite

FEBRUARY 25, 2021

For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects , Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever. Why use a Pinterest scheduler, anyway?

Analytics 145

Analytics Shoppers Management Social Media Marketing 145

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Search Engine Land

OCTOBER 17, 2022

The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag management partner Google Tag Manager and commerce partner Shopify. The Pinterest Trends Tool. What Pinterest says. New updates.

Advertising 92

Advertising Advertisers Management Place 92

Sprout Social

JULY 28, 2020

Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand. Spot emerging trends.

User-Generated 121

User-Generated Analytics Promotion Advertising 121

Search Engine Journal

APRIL 11, 2022

Pinterest rolled out a new content policy to combat misinformation on climate change. The post Pinterest Bans Climate Change Misinformation appeared first on Search Engine Journal. It's the first digital platform to provide clear and distinct guidelines.

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90

Hootsuite

MARCH 2, 2021

Pinterest analytics tools let you pinpoint where your campaigns stick. When you know how to read them to their full potential, they keep your Pinterest business strategy sharp. Pinterest recently rolled out a platform update , including a few tweaks to metric definitions. How to check your Pinterest Analytics.

Analytics 145

Analytics User-Generated Promotion eCommerce 145

Martech

MARCH 28, 2022

Pinterest today announced $1.2 According to Pinterest, having four cycles allows for more personalized training, and extending those cycles to five weeks from four gives creators access to more dedicated time and resources. Individual recipients will get goods, cash and services valuing $25,000 and early access to Pinterest features.

Fashion 98

Fashion Food Digital Marketing Product 98

Hootsuite

DECEMBER 10, 2019

Are you currently using Pinterest for business? Pinterest offers businesses a fairly unique proposition. This article will cover all the Pinterest for business basics to get you going, including: Why Pinterest may be right for you. Important Pinterest lingo you should know. Why use Pinterest for business?

Millennials 145

Millennials Fashion Promotion Analytics 145

Search Engine Journal

APRIL 19, 2022

The post WooCommerce Partners with Pinterest appeared first on Search Engine Journal. New extension lets more than three million WooCommerce merchants turn their product catalogs into shoppable product Pins.

Product 88

Product 88

Neil Patel

NOVEMBER 5, 2020

Google launched a social platform that, if it takes off, could give Pinterest a run for its money. On the surface, Google Keen looks like a stripped-down version of Pinterest. Can you already see the difference between Keen and Pinterest? Google Keen vs. Pinterest. How Does Google Keen Work? Pinning vs. Curating.

Customer loyalty 113

Customer loyalty Place Product Content Marketing 113

Hootsuite

AUGUST 4, 2020

You probably already have a Pinterest account, and might even be using it for business purposes — but getting verified can help you ensure you’re getting the most out of it! So, how do you get verified on Pinterest? Keep reading to find out: What Pinterest verification is. Why you should get verified on Pinterest.

Real Estate 132

Real Estate User-Generated Retail Promotion 132

Hubspot Marketing

APRIL 22, 2019

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. In fact, 72% of Pinners use Pinterest to decide what to buy offline. Pinterest Advertising.

Promotion 143

Promotion Advertising Advertisers Product 143