Martech

OCTOBER 15, 2024

Tech stack : Surge in technology adoption, particularly in marketing automation and data collaboration platforms. Retirements of analytics platforms and clean rooms signal challenges. Explore data collaboration platforms as a solution to unify disparate data sources, enhance targeting, and expand audience reach.

Global Marketing

Martech

DECEMBER 6, 2024

The platform is designed to overcome common hurdles in enterprise adoption, such as data access, accuracy and flexibility. The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations. Email: Business email address Sign me up! Processing.

Transform

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise Best for customization and advanced automation Semrush Enterprise is a comprehensive digital marketing platform to help your team manage the performance of thousands (or millions) of webpages. Used by enterprises like Salesforce, NBCUniversal, and DigitalOcean, it offers advanced SEO capabilities—at scale.

SEO

Martech

OCTOBER 24, 2024

launched AI Content Workflow Platform. This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities.

User-Generated

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. These calculated bets on emerging solutions represent capabilities that larger vendors haven’t yet standardized. This methodical approach has limitations.

Transform

Martech

OCTOBER 8, 2024

Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms. Meta also unveiled a tool to create more integrated creator campaigns.

Advertisers

Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. Disclosure: I am also the VP of platform ecosystem at HubSpot, which is seen as one of those leaders, so assume I’m biased.) “So martech is finally consolidating!” Data centralization/data capabilities and ability to actively measure ROI are tied for #4. (As

B2C

Sprout Social

SEPTEMBER 12, 2024

It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. Effective social media content creation requires understanding platform-specific nuances, audience preferences and trendspotting.

Management

Hubspot Marketing

JULY 14, 2025

A CRM for retail is a specialized customer relationship management platform that helps retail businesses manage customer interactions, sales processes, and data across multiple channels including online stores, physical locations, and mobile apps. Retail accounted for 23.5%

Retail

Search Engine Land

JULY 29, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. GEO focuses on how AI integrates and synthesizes content from multiple sources to provide comprehensive answers.

User-Generated

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. The platform suggests content improvements based on performance to enhance business outcomes in a secure environment, allowing businesses to use multiple AI platforms.

User-Generated

Martech

NOVEMBER 13, 2024

Alongside these stand-alone solutions, larger enterprise suites like Adobe and Salesforce have started integrating AI capabilities into their software. For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI.

Transform

Martech

NOVEMBER 21, 2024

Optimizely’s expanded partnership with Google Cloud will further enhance Opal’s capabilities by integrating Google Gemini. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing. BrightEdge added new AI features to its Data Cube X solution.

Law

Martech

JANUARY 15, 2025

Dig deeper: AI readiness checklist: 7 key steps to a successful integration Step 2: Simplify AI adoption AI often seems daunting due to concerns about complexity, data privacy and intellectual property. For instance, designers can use Canvas Magic Studio to automate resizing images for various platforms. Processing.

Customer Acquisition

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Real-time customer feedback from social platforms helps refine campaigns and strategies more effectively.

CRM

Martech

SEPTEMBER 12, 2024

Unified Platform Experience manages corporate and local social accounts from a single interface. Databook’s DatabookGPT is a suite of generative AI capabilities and integrations to assist sales. Oracle added AI capabilities to its Oracle Fusion Cloud Applications Suite.

Transform

Martech

FEBRUARY 5, 2025

The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI. Other findings from the Skai report include: Only 24% report fully integrating retail media with other channels, with budget constraints and operational silos hindering progress.

Retail

Marketing Insider Group

JANUARY 13, 2025

This integration makes it easier to collect and use customer data, craft personalized campaigns, and achieve better ROI. Image Source However, CRM and marketing integration isnt without its challenges. This article informs you of the benefits of using an agency to help you integrate your CRM with your marketing team.

CRM

Martech

AUGUST 12, 2024

Answer: Incorporating a customer data platform (CDP) into the martech stack of a large B2C company can significantly enhance customer experience, engagement, and conversion rates. Here’s how a marketer can effectively integrate a CDP: 1. This data can inform future marketing strategies and optimizations. Updated answer: Certainly!

Customer

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. The platform continues to present brands with new opportunities to connect with job seekers, employees, brand advocates and the media alike.

Social Media Marketing

Martech

AUGUST 26, 2024

Prompt: What are essential platforms for my marketing stack? Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. While these platforms are essential, it’s important to assess your specific business needs, budget, and resources before investing in them.

CMO

Backlinko

SEPTEMBER 6, 2024

Advanced metrics, intuitive dashboards, and seamless integrations. Customization Capabilities If you want to track business-specific metrics , you’ll need advanced segmentation capabilities and filtered views. Performance and Reliability Pick a platform that offers real-time data tracking for quicker decision-making.

Analytics

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. According to Influential, its AI-powered platform has 100 billion data points and includes 3.5

Influencer Marketing

Chief Martec

JANUARY 2, 2025

This is why it was a strategic error for marketing suites of the early 2010’s to downplay integrations with other products in the burgeoning martech landscape. Many switched to platform strategies and pursued building app ecosystems. For some use cases, the marketing platform calls the shots. Salesforce acquired Mulesoft.

Fashion

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. OpusClip: Repurpose video content for social media Source: OpusClip Editing videos can be time-consuming, especially if you need to make different edits for various social media platforms.

Price

Martech

APRIL 9, 2025

For example, ZoomInfo Co-pilot integrates signal detection, content creation and action recommendations into one seamless workflow. AI is doubling its capabilities every 7 months If you think you have years to build your AI skills, think again. AIs capabilities are expanding at a staggering pace. Company research.

Transform

Hubspot Marketing

APRIL 4, 2025

Ive learned firsthand how vital it is for marketers to leverage data from across their platforms to drive growth. Our Solutions Partners provide services that complement HubSpots platform offerings from implementations to AI-driven analytics to advanced custom integrations. Embrace an ecosystem approach.

Transform

Martech

JULY 29, 2024

This integration allows organizations to streamline their content creation and publishing processes by leveraging the assets stored in the DAM. Seamless integration: Many modern CMS platforms offer integration capabilities with DAM systems. After that, how to improve prompts to get even better answers from me.

Management

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. These AI marketing tools will seamlessly integrate with your target channels and gather data in real time. As a result, customer data is siloed and inaccessible to every team.

Analytics

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Pull user logs for each tool.

Key Performance Indicator

Hubspot Marketing

SEPTEMBER 11, 2024

AI recruiting software can source talent from multiple platforms and siphon through more applications than a team member could on their own, allowing HR professionals and recruiters to consider a broader variety of talent. Other Considerations Some other variables I consider when I’m assessing an AI tool are: Integration.

Price

Martech

NOVEMBER 27, 2024

We didn’t renew because it’s now built into our Google Workspace platform, Gemini. There is a free version and a Pro version (priced similar to Google Gemini at $30 a month) that will integrate into your Microsoft 365 suite. The marketer’s dilemma: Experiment or wait for integration? See what Google did there? see below).

Transform

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. What is Facebook monitoring?

Analytics

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems.

Copywriting

SocialPilot

JANUARY 6, 2025

Automation tools come with AI capabilities and pre-defined templates to craft effective review responses. There are a plethora of review management platforms and automation tools available in the market, such as SocialPilot Reviews, Birdeye, Podium, and more. Gathers reviews from multiple review platforms.

CRM

Martech

AUGUST 1, 2024

from its Pulse AI: Signals platform provides multi-location businesses with a comprehensive view of customer insights. Flashtalking by Mediaocean’s Social Ads Manager, powered by Hypermode, is designed to streamline and optimize workflow across multiple social platforms. developed a programmatic, self-serve CTV advertising platform.

User-Generated

Hubspot Marketing

OCTOBER 3, 2024

When we prompted AI to analyze why customers choose HubSpot , it identified core themes like ease of use, integration capabilities, and customer support. These findings closely matched our internal data, showcasing AI’s ability to quickly extract accurate insights from public platforms.

Branding