Hubspot Marketing

OCTOBER 22, 2024

I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. So, while you know how well a campaign performed, you don’t have enough proof to tie it to the results achieved. This hinders marketers’ ability to get the whole picture about their performance.

Analytics

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. OpusClip: Repurpose video content for social media Source: OpusClip Editing videos can be time-consuming, especially if you need to make different edits for various social media platforms. Pricing: Not listed.

Price

Marketing Insider Group

AUGUST 26, 2024

Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Salesforce: Known for its robust CRM capabilities and AI-powered Einstein 1 features.

CRM

Martech

SEPTEMBER 12, 2024

Unified Platform Experience manages corporate and local social accounts from a single interface. Advanced Analytics and Insights tracks engagement metrics and measures the success of local social efforts. Databook’s DatabookGPT is a suite of generative AI capabilities and integrations to assist sales.

Transform

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise Best for customization and advanced automation Semrush Enterprise is a comprehensive digital marketing platform to help your team manage the performance of thousands (or millions) of webpages. Used by enterprises like Salesforce, NBCUniversal, and DigitalOcean, it offers advanced SEO capabilities—at scale.

SEO

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. AI capabilities. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies.

Market Research

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?

Analytics

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? What makes a good TikTok analytics tool? Deep breath.

Analytics

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. We live in the age of the great ABM platforms, so why is frustration with them so widespread?

Transform

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics

Hubspot Marketing

NOVEMBER 4, 2024

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

Analytics

SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics

Martech

OCTOBER 1, 2024

Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. Machine learning and AI improvements let platforms automate ads at a large scale with little input from marketers. Advertisers have limited control over where ads appear.

Branding

Hubspot Marketing

JULY 16, 2025

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. With over 5.24

CRM

Martech

OCTOBER 24, 2024

launched AI Content Workflow Platform. This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities.

User-Generated

Martech

OCTOBER 23, 2024

43% say a lack of effective analytics holds them up. It’s no wonder 86% of executives reported they’re in need of more advanced personalization than what they’re currently capable of delivering. Ensure your personalization platform has strong integrations with the tools and platforms where your data is stored.

Shipping

Marketing Insider Group

DECEMBER 10, 2024

Integrated CRM campaigns improve tracking and analytics. Look for platforms offering segmentation, automation, and detailed analytics. Look for platforms offering segmentation, automation, and detailed analytics. Analytics: Reporting capabilities for tracking opens, clicks, conversions, and other key metrics.

CRM

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. The tools automate campaigns on these platforms while optimizing campaign targets. Meta’s Advantage+ roadmap follows this trend line.

Branding

Hubspot Marketing

JULY 14, 2025

A CRM for retail is a specialized customer relationship management platform that helps retail businesses manage customer interactions, sales processes, and data across multiple channels including online stores, physical locations, and mobile apps. Retail accounted for 23.5%

Retail

Hubspot Marketing

JANUARY 16, 2025

Metrics such as views, engagement, shares, and backlinks are tracked to analyze content quality and performance. Im not an expert in social listening and TikTok content performance. The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Google Analytics 4 (GA4): website traffic.

Analytics

Martech

OCTOBER 2, 2024

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. billion pins saved weekly on the platform. GenAI creative tools. Promotions.

Shoppers

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” Many marketers still use the same tools, albeit with capabilities now powered by AI for increased speed and customization. This helps you craft your AI impact story, a narrative highlighting how AI improves marketing performance and conversions.

CRM

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Real-time customer feedback from social platforms helps refine campaigns and strategies more effectively.

CRM

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. With Surfy, the writing assistant, you can have the platform rephrase the content, edit it and refine it while writing. You can use the platform to: Write and edit copy. NLP suggestions. Optimize copy.

SEO

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Why is Pinterest a valuable platform for brands? Plus, 96% of Pinterest’s top searches are unbranded , making the platform a goldmine of untapped potential.

Gen Z

Martech

OCTOBER 2, 2024

This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. Anticipate customer needs.

Analytics

SmartBrief - Marketing

OCTOBER 30, 2024

The potential of AI in OOH marketing AI holds the promise of revolutionizing OOH marketing by providing better and different types of data that can enhance decision-making and campaign performance. Real-time data analytics. Predictive analytics. AI’s ability to predict trends based on historical data is invaluable.

Transform

The Marketing Operations Leader

JANUARY 14, 2025

The 7-P Model —Planning, PMO, People, Platforms, Performance, Partnerships, and Prioritization—offers a structured framework to assess your team's strengths and uncover areas for improvement. 3: Best-in-class performance. 2: Functional but room for growth.

Marketers

Martech

AUGUST 1, 2024

from its Pulse AI: Signals platform provides multi-location businesses with a comprehensive view of customer insights. Flashtalking by Mediaocean’s Social Ads Manager, powered by Hypermode, is designed to streamline and optimize workflow across multiple social platforms. developed a programmatic, self-serve CTV advertising platform.

User-Generated

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. AI can streamline the process by testing multiple variables simultaneously and selecting the best-performing combinations. This can boost engagement rates.

Email Marketing

Marketing Insider Group

AUGUST 6, 2024

The integration of machine learning and predictive analytics allows for continuous improvement and adaptability in your advertising strategies. Data Analytics: Real-time analysis helps in making quick adjustments to improve performance continually. If an ad isn’t performing well, the system can tweak it on the fly.

Advertisers

Martech

AUGUST 12, 2024

Answer: Incorporating a customer data platform (CDP) into the martech stack of a large B2C company can significantly enhance customer experience, engagement, and conversion rates. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. Updated answer: Certainly!

Customer

Martech

NOVEMBER 11, 2024

Prompt: Give me MPM platforms. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Some notable MPM platforms include: 1.

Management

Buffer Marketing

JULY 24, 2024

Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.   Scheduling across multiple platforms can get time-consuming.

Social Media Marketing

Buffer Marketing

DECEMBER 5, 2024

Which type of content performs best? What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. Social media analytics tools are usually used to complement social media management tools.

Analytics