Aspiration Marketing

JANUARY 17, 2023

But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI.

Telemarketing 229

Telemarketing Advertising Advertisers Outbound Marketing 229

Search Engine Land

MARCH 20, 2024

So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. Organic and paid keyword overlap PPC and SEO have a complicated relationship. Your end-all PPC metric. PPC clicks. The page the organic listing shows up on for those keywords. Organic clicks.

Marketing 108

Marketing Marketers eCommerce SEO 108

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. Dig deeper: 3 steps for effective PPC reporting and analysis Response times and client communications You’ll also want to agree on client communications. Dig deeper: 6 tips to build PPC client relationships How will you handle ad-hoc reporting?

Management 109

Management CRM Communications Advertising 109

Search Engine Land

APRIL 24, 2024

Looking to improve your PPC lead generation efforts? PPC audience targeting for lead generation Improving lead generation involves targeting specific groups: People in your niche. The idea is pretty much the same and synchronizes perfectly between SEO and PPC. Customers trying to cancel services.

Price 107

Price User-Generated Law SEO 107

Search Engine Land

JANUARY 23, 2024

PPC offers great opportunities for companies of all sizes to reach new customers. This article outlines the key differences between enterprises and SMBs when it comes to PPC and specific optimization tactics for maximizing ad spend. your PPC campaigns will not be set up for success. Business email address Subscribe Processing.

Advertising 110

Advertising Advertisers Shipping Marketing Mix 110

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. The evolution of PPC into paid media PPC mainly aims to capture user intent. Yet, as paid media (i.e.,

Price 129

Price Advertising Advertisers Digital Marketing 129

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. AI will play an increasingly important role in daily operations as PPC evolves. Here’s a closer look at how AI will impact the daily activities of PPC account managers. CRM access.

Management 141

Management Transform CRM SEO 141

Search Engine Land

JANUARY 9, 2024

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Unfortunately, frictions like these can hinder the ability of both parties to help PPC campaigns succeed, adding further challenges to your already demanding position.

Communications 101

Communications Management Product Place 101

Search Engine Land

SEPTEMBER 7, 2023

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. SUBSCRIBE See terms.

Global Marketing 135

Global Marketing Advertising Advertisers Market Trends 135

Aspiration Marketing

JUNE 30, 2022

How well do you actually understand how pay-per-click (PPC) ad campaigns work? If you're like most business leaders, PPC ad campaigns are a little bit like sausage: the end results are excellent, but we're not really interested in how the thing gets made.

Management 187

Management Digital Marketing Advertising Advertisers 187

Hubspot Marketing

DECEMBER 21, 2023

Pay-per-click (or PPC) marketing can feel like a daunting task. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. Completing PPC keyword research can ultimately lead to more conversions on your website and a positive return on your ad spend, which is why it’s worthwhile.

User-Generated 94

User-Generated Advertising Advertisers SEO 94

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. in PPC Naturally, PPC experts wondered how we could harness ChatGPT’s talents. These early applications demonstrated the immense potential for ChatGPT in PPC account management and campaign optimization. These made entirely new PPC use cases possible.

Transform 119

Transform Copywriting User-Generated Price 119

Hubspot Marketing

DECEMBER 6, 2023

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. A thorough PPC competitor analysis helps you pinpoint these strategies, allowing you to refine your campaigns for better performance. What is a PPC competitor analysis? Why does a PPC competitor analysis matter?

Price 94

Price Advertising Advertisers SEO 94

Aspiration Marketing

JUNE 22, 2022

Pay-per-click (PPC) ads can be an incredibly powerful lead generation tool, so it's no wonder that the average SMB spends up to $120,000 per year on this tactic. That investment shouldn't come without a return!

Advertising 180

Advertising Advertisers 180

Search Engine Land

MARCH 13, 2024

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. The script Using Performance Max search terms to boost PPC results The release of Performance Max search term visibility has been a long time coming. As a PPC expert, be sure to tap into this new capability right away.

Advertising 119

Advertising Advertisers User-Generated Search Marketers 119

Sachs Marketing Group

DECEMBER 6, 2023

What is PPC campaign management? PPC campaign management involves overseeing and directing pay-per-click advertising campaigns. If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management. What is PPC Campaign Management?

Management 82

Management Advertising Advertisers Digital Marketing 82

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on. Computers will make mistakes.

Copywriting 137

Copywriting Management Product Advertising 137

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Dig deeper: Google Ads broad match: What the data reveals for PPC marketers 4.

Advertising 109

Advertising Advertisers Transform User-Generated 109

Search Engine Land

OCTOBER 6, 2023

There are dozens of metrics you can use to review PPC performance depending on your business objectives. While the wealth of data points may seem overwhelming, here are six tips to consider as you navigate PPC performance tracking and glean valuable insights. Dig deeper: 3 steps for effective PPC reporting and analysis 6.

Key Performance Indicator 122

Key Performance Indicator Education User-Generated Customer 122

Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. Getting alignment on your PPC projections Projections done well are a valuable service you can provide to your clients or leadership. “We want to hit {goal}. What should we expect to spend?”

CMO 137

CMO Communications Branding Analytics 137

Search Engine Land

SEPTEMBER 28, 2023

In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. In this article, you’ll learn some steps to address PPC mistakes, missteps and errors that have helped my team get things back on track. Ideally, trendlines in your performance charts are going up and to the right.

Promotion 118

Promotion Communications Place Branding 118

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. By Frederick Vallaeys. Published June 5.) By Jason Tabeling.

Direct Mail 119

Direct Mail Retail Advertising Advertisers 119

Hubspot Marketing

DECEMBER 11, 2023

Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Table of Contents: What is a PPC course? Here are 10 of the best PPC courses to add to your continuing education toolkit.

Price 88

Price Advertising Advertisers eCommerce 88

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. Dig deeper: A/B testing mistakes PPC marketers make and how to fix them 3. Dig deeper: 5 essential PPC skills every agency pro must have 7. So, what separates good ad buyers from the truly world-class?

Finance 112

Finance Transform Industry Insights Retail 112

Search Engine Land

APRIL 4, 2024

PPCsurvey.com has just released a new State of PPC Global Report for 2024. PPC specialists from around the globe. Key priorities for PPC practitioners will likely include: Reducing wasted spend. PPC challenges. Nearly half of PPC specialists believe managing campaigns has become harder over the past two years.

Advertising 89

Advertising Advertisers User-Generated Search Marketers 89

Search Engine Land

JANUARY 26, 2024

Onboarding PPC clients Learn the business Sure, you won the business because you are an expert in search marketing. Dig deeper: What clients expect from their PPC agency Be curious Yes, you are being hired for a specific reason. Dig deeper: 6 tips to build PPC client relationships Get the daily newsletter search marketers rely on.

CMO 99

CMO Management Search Marketers Product 99

Hubspot Marketing

DECEMBER 14, 2023

When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. Table of Contents: What is international PPC? PPC means advertisers will pay a fee whenever someone clicks on their ad.

eCommerce 73

eCommerce Advertising Advertisers Promotion 73

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. PPC KPIs and metrics: How do they differ? PPC campaigns can help achieve many objectives, so understanding the difference between KPIs and metrics is key to setting yourself up for success. Increase website traffic.

Key Performance Indicator 105

Key Performance Indicator User-Generated Place Product 105

Search Engine Land

OCTOBER 27, 2023

However, not all PPC reports should be treated the same. Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Clarity, relevance, and actionable insights are key to PPC reporting success.

Management 122

Management Product Digital Marketing Search Marketers 122

Search Engine Land

SEPTEMBER 8, 2023

PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. In this article, we’ll discuss PPC strategies and tactics you can try to support your talent acquisition efforts. Work smarter, not harder When it comes to recruiting, PPC advertising enables us to “work smarter” in a couple of ways.

Advertising 136

Advertising Advertisers Transform Analytics 136

Search Engine Land

NOVEMBER 30, 2023

Competitive analysis is a critical, regular initiative for PPC managers. See who’s bidding on your brand Brand bidding is a frequently debated topic within the PPC industry, with many valid arguments for or against it. Do other businesses increase their activity in search at the same time you do?

Advertising 116

Advertising Advertisers Management Branding 116

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver meaningful results. This happens more often than you’d think.

Customer Journey 111

Customer Journey PR Marketing Marketers 111

Practical eCommerce - Marketing

JANUARY 7, 2024

The post How to Forecast PPC Costs and Revenue appeared first on Practical Ecommerce. Does increased spend on Google Ads produce more revenue? Here's a framework to help decide.

eCommerce 98

eCommerce 98

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. In this article, we explore how to advertise your business online effectively with PPC ads.

Advertising 79

Advertising Advertisers Key Performance Indicator User-Generated 79

Hubspot Marketing

DECEMBER 8, 2023

The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. 65% of small to mid-sized businesses run PPC campaigns.

Gen Z 95

Gen Z User-Generated eCommerce Finance 95

Marketing Insider Group

APRIL 10, 2023

And that begins with sharp, flexible PPC strategies. Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. This is a costly oversight.

eCommerce 112

eCommerce Logistics Retail Manufacturing 112

Aspiration Marketing

JANUARY 17, 2023

But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI.

Telemarketing 130

Telemarketing Advertising Advertisers Outbound Marketing 130