Animalz blog

JULY 16, 2024

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Through thought leadership, our clients have received spikes in SEO and website traffic, digital visibility, credibility, and an increase in community engagement.

Thought Leadership

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing

Orbit Media Studios

AUGUST 6, 2025

It’s variously called AIO, AEO, GEO or just SEO. Remember, this isn’t traditional SEO with short queries. If you’re an SEO, set aside the idea of keywords for a moment. If conversion is about humans and SEO is about bots, AI sits somewhere in the middle. Co-create and co-promote content. Digital ink is never dry.

PR

Animalz blog

APRIL 24, 2025

And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. In our experience, traditional SEO is as vital as ever. Search experiences change as users adopt AI, but traditional SEO should remain your top priority.

PR

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

PR

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Airbnb: Email While still promotional, Airbnbs emails go for the soft sale.

Gen Z

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

NOVEMBER 15, 2024

Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions. For instance, use post-purchase engagement surveys to determine Net Promoter Scores (NPS). Customer support like call centers, chatbots, and social media support. Experiential and event marketing.

CMO

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Run regular social promotions and campaigns and track their success (e.g., 3+ years of experience in SEO, paid search, or digital marketing, with team leadership experience.

Management

Marketing Insider Group

MAY 13, 2025

Tactics like digital PR, guest posting, link-worthy content (think stats, infographics, or tools), and outreach campaigns still work as long as youre thoughtful about how you approach them. Be Relentless With SEO Best Practices Search engine optimization is the backbone of organic visibility. Dont try to game the system.

PR

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? What is a PR checklist, and why is it important?

PR

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR

Sachs Marketing Group

JANUARY 13, 2025

A multi-channel strategy enables marketers to consolidate data from SEO efforts, PPC campaigns, social media engagements, and website interactions into a single, comprehensive view. Below are the essential components of a well-rounded, results-driven campaign: Search Engine Optimization (SEO) SEO remains the cornerstone of digital visibility.

Digital Marketing

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Then, apply this PR SOV formula to calculate your brand’s SOV.

PR

Martech

AUGUST 4, 2025

It promotes content that sparks conversation, earns reactions, or draws repeat views. Authentic storytelling: Behind-the-scenes content, human-centered stories, and employee features often outperform polished promotional assets. People engage with people, not polished PR. Use this strategically — not as a shortcut to visibility.

PR

Sprout Social

MARCH 27, 2025

With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term. Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions.

Gen Z

Backlinko

JULY 9, 2025

In this guide, I’ll explain: What GEO is and how it’s different from SEO Why you shouldn’t throw away everything you’ve already learned The top techniques that will help you optimize your content for generative engines (and drive results for your business in the process) What Is GEO and Why Does It Matter? We’re not saying GEO replaces SEO.

User-Generated

Exposure Ninja

JULY 24, 2025

It spans multiple channels, including: Paid Media Search Engine Optimisation (SEO) Social Media Digital PR and News Online Reviews Influencer Mentions Branded Content. Traditional Share of Voice measures how much visibility your brand has across channels like paid ads, SEO, and social media compared to competitors.

Health

Orbit Media Studios

JULY 16, 2025

It supports sales, grows email lists, builds followings, drives PR and is memorable. Build on rented land SEOs feel the tension between their goals and the goals of Google. And it has nothing to do with SEO. There is no evidence that we should give up on SEO. What is the value of the traffic to the brand? I am one of you.

Marketers

SMA Marketing

MAY 15, 2025

Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Drops may indicate SEO or UX issues. Use the data to: Benchmark brand awareness and track PR, social media, and competitive share over time.

Customer Acquisition

Backlinko

DECEMBER 9, 2024

In the early days of SEO, reciprocal links were a big deal. But people still debate whether reciprocal links help or hurt your SEO. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. Are Reciprocal Links Good or Bad for SEO?

SEO

Exposure Ninja

JUNE 27, 2025

While Search Engine Optimisation (SEO) is about climbing search engine rankings like Google or Bing, AI Search Optimisation is about becoming the source AI tools trust, cite, and promote. This isn’t just another SEO trend. Is an SEO and AI Search Optimisation Strategy The Same?

User-Generated

SocialPilot

JUNE 26, 2025

You can promote lead magnets like free guides, webinars, or industry reports using native LinkedIn posts or ads (if budget allows). Promote lead magnets or events by targeting roles, industries, and company sizes with precision. Carousels, quick tips, and relatable memes perform better than pure promotion.

Gen Z

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). This included implementing on-page SEO best practices, securing backlinks , and ensuring top technical performance. With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing.

User-Generated

Hubspot Marketing

MARCH 5, 2025

Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. For example, if thats SEO, well collect data on the volume and growth of sessions, clicks, click-through rates, and organic-generated conversions. Semrush is great for SEO and competitor research related to SEO.

Analytics

Exposure Ninja

JULY 24, 2025

We worked with Exposure Ninja’s Head of SEO, Andrew Tuxford , and SEO Strategy Manager, Nicola Tuxford , to create a simple, effective 6-step AI audit that helps you understand where you stand and what to do next to boost your AI visibility. Traditional SEO ensures you’re discoverable in search engines.

User-Generated

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Should we consistently invest in PR or SEO instead of short-term campaigns? What product messaging and positioning is driving audience interest?

Branding

Exposure Ninja

JUNE 13, 2025

By analysing Amazon’s strengths and weaknesses , we crafted an integrated SEO and Content Marketing strategy that positioned Golf Course Lawn Store as the go-to authority for premium lawn care. Instead of promoting camera specs, GoPro’s narrative invites users to “ Be a Hero ” and capture moments that matter.

Branding

Animalz blog

MARCH 18, 2025

” In this episode, Parthi explains why his company pivoted from SEO content tools to LinkedIn-focused social selling, and why other marketers should pay attention. In 2023, Parthi decided to pivot Letterdrop toward LinkedIn-focused content after noticing changes in search behavior and declining demand for SEO services.

SEO

Trade Press Services Newsletter

JULY 10, 2025

B2B marketers have long relied on press releases to generate visibility, boost SEO, and position their brand as a credible player. Write Better Press Releases Cision reports that nearly three-quarters of journalists rank press releases as the most sought-after content from PR professionals. Excessive promotional language.

Whitepaper

SocialPilot

MARCH 18, 2025

Boosts Brand Awareness and Visibility Reviews affect local SEO rankings, and consistent new reviews make companies rank higher on Google and other review websites. Consumers appreciate honesty, and any image of dishonesty can lead to a PR catastrophe. This can negatively affect local SEO rankings and trigger platform audits.

Shoppers

Animalz blog

JULY 3, 2025

When you could try wild experiments instead of following the same SEO playbook as everyone else? SEO isn’t dead, but its stranglehold on content strategy is finally loosening. Generate Pipeline Without Search SEO used to deliver a steady stream of new prospects discovering you through their searches. That world is back.

PR

Animalz blog

AUGUST 12, 2025

Like, if you publish on this topic, you could see how it perform, and if you promote it over Facebook, and if you put paid promotion or if you did a wiki page or if you like, you know, made a syndication deal and then you could directly see the impact. It’s like all SEO content is to an IT. I think we had another one.

Thought Leadership

Animalz blog

JULY 16, 2024

Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might do to our jobs. Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. That was probably the biggest learning curve.

Content Marketing

Animalz blog

JULY 1, 2025

She says, “I need to make sure that we have distribution and promotion plans in place before I ever put pen to the page. A request moves forward only when a channel-specific promotion plan is in place. Every article or resource needs a clear promotion plan like email, social, or paid to actually reach people.

Promotion

Animalz blog

MAY 22, 2025

From global alignment to SEO cleanup, this episode is packed with tactical lessons for content-led growth. And then, like, you also need your campaigns or demand gen team to have buy into your asset so that they can, you know, feel comfortable promoting it. More guests to be announced soon. I mean, that was at that small scale.

Content Marketing