Search Engine Land

MAY 9, 2024

This screenshot shows the data from enterprise SEO platform BrightEdge and the company’s BrightEdge Generative Parser: Why we care. Here’s a screenshot showing SGE dropping from around 1200 pixels to under 1050 pixels: Product viewers decrease. This format type gained visibility in SGE for queries specific to apparel. The report.

User-Generated 132

User-Generated SEO Product Marketing 132

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. Higher user reviews for products.

Advertising 122

Advertising Advertisers Gen Z eCommerce 122

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. All-in on AI. CEO Joanna Milliken Fuel for your marketing strategy.

Product 105

Product Retail Email Marketing Marketing Strategy 105

Search Engine Land

APRIL 1, 2024

Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Walmart Connect updates. What is Walmart Connect? Why we care. Get the daily newsletter search marketers rely on.

Advertising 98

Advertising Advertisers Retail Management 98

Martech

MAY 15, 2024

For instance, if your company has a sales department that sends hundreds of emails daily, try an e-signature banner platform that could drive an immediate increase in traffic to the website, creating an uptick in leads. identify tools that offer these capabilities within one platform or span multiple channels.

Customer loyalty 85

Customer loyalty New Technology Price Product 85

Social Media Examiner

OCTOBER 31, 2023

Wondering which YouTube updates are important to marketers and business owners? 1: YouTube eCommerce Features YouTube recently announced three new features to help marketers and business owners sell more products on the platform. In this article, we explore YouTube changes that affect your marketing. #1:

Analytics 104

Analytics Product eCommerce Marketing 104

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? Next steps. Why we care.

Analytics 106

Analytics Advertising Advertisers Place 106

Martech

APRIL 23, 2024

Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Has your vendor changed their product or marketing strategy? Also, subscribe to product updates and maintenance releases and huddle often with everyone engaged in day-to-day development.

Whitepaper 94

Whitepaper New Technology Price Product 94

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. What’s changing? In GA4, legacy conversions will now be referred to as key events. What Google is saying. ” Why we care.

Analytics 111

Analytics Advertising Advertisers Management 111

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. Einstein 1 Platform provides conversational AI to every cloud, including sales, service, marketing and commerce. Why we care. Customer service.

CRM 108

CRM User-Generated Analytics Customer 108

Search Engine Land

JANUARY 29, 2024

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. Brand Rights Protection is a tool that helps businesses to protect their brand and customers against counterfeit products on Meta platforms.

Branding 103

Branding Management Advertising Advertisers 103

Search Engine Land

MARCH 11, 2024

Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. This functionality should also be more efficient than using stand-alone generative AI tools because it’s baked-in to the Microsoft Advertising Platform. Why we care.

Advertising 121

Advertising Advertisers User-Generated Retail 121

Search Engine Land

MARCH 1, 2024

They are the central themes that drive your messaging and shape your identity across platforms. Content pillars establish the overarching topics and messaging that shape a brand’s identity and voice across its online platforms and social media presence. Content pillars are foundational to your brand’s content strategy.

Branding 117

Branding Entertainment SEO Education 117

Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

Promotion 82

Promotion Product Marketing Strategy Management 82

Search Engine Land

DECEMBER 28, 2023

However, it was confirmed that Vidhya Srinivasan, who previously led product and engineering for ads, will take over leadership of the Ads team reporting to Google Senior Vice President Prabhakar Raghavan. GA4 search bar updates on Jan. Apparently, he just wanted “a new challenge” after working in advertising for 15 years.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Product tagging. Creators can also pin specific products to highlight them during live streams. Post only feeds.

Product 125

Product Promotion Branding Search Marketers 125

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more engaging ads that are served to a higher-value audience. Why we care. Vertical ads. SUBSCRIBE See terms.

Product 112

Product Advertising Advertisers Promotion 112

Search Engine Land

NOVEMBER 1, 2023

A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. It’s important to note that Google is not the only location-based listing platform you should be aware of. versus "Street." Prominence.

Management 123

Management SEO User-Generated Customer loyalty 123

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. One way to do this is through review platforms.

Product 108

Product SEO Gen Z Transform 108

Hubspot Marketing

MAY 16, 2023

If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Customers.ai

APRIL 10, 2024

Cross-channel tracking is messier, personalization isn’t nearly as personalized, and even some ecommerce platforms like Shopify and Klaviyo , which have built-in attribution toos, can’t give us the full picture. For example, a new customer comes to your site, finds a product, adds it to the cart, and leaves before checking out.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Hubspot Marketing

OCTOBER 16, 2023

In today's digitally connected world, social media platforms are constantly evolving. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. Add a profile picture, update your bio, and select a username that aligns with your brand or personal identity. Begin sharing and engaging.

Social Media Marketing 98

Social Media Marketing Marketing Marketers Promotion 98

Martech

MAY 2, 2024

Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups. They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category.

CRM 119

CRM Finance User-Generated Traditional Marketing 119

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Innervate updated its AI-powered Digital Asset Management (DAM) solution. Iterable has released an updated AI-Driven Experiments and a new Identity Toolkit.

Transform 111

Transform User-Generated Analytics Management 111

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. By establishing a presence on the platform, you can start building brand recognition and trust with this influential audience. of its US user base to be exact.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Search Engine Land

MAY 16, 2024

While Google is a monopoly general search engine, people are searching on other platforms – Amazon, TikTok, YouTube, Facebook, Reddit and more. Meanwhile, we’ve been hearing rumors about ChatGPT search – and I fully expect OpenAI to launch a search product in the near future. Dig deeper. It’s gambling.

User-Generated 115

User-Generated Advertising Advertisers Search Marketers 115

Buffer Marketing

MARCH 20, 2024

  Do social platforms purposely limit the reach of scheduling tools? Despite a lot of speculation, there’s no evidence that social platforms purposely limit the reach of scheduling tools. The social media platforms are constantly rolling out new features, and native scheduling is no exception.

Management 94

Management Analytics Place Product 94

Search Engine Land

JANUARY 24, 2024

Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand Rights Protection (updated). Rights Manager (updated). Updates include: Improved matching : Find matches based on your past use of Brand Rights Protection.

Branding 105

Branding Brand Management Management Search Marketers 105

Martech

MARCH 13, 2024

Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ catalog ad s update. Reminder ads.

Shoppers 71

Shoppers Advertising Advertisers eCommerce 71

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. To remain competitive, marketers need to continuously update their knowledge about AI advancements.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. Get MarTech! In your inbox.

User-Generated 106

User-Generated Marketing Automation Platform Analytics Product 106

Search Engine Land

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. The update will impact anyone who has not opted out of automatically created GA4 properties.

Analytics 136

Analytics Advertising Advertisers Search Marketers 136

SocialPilot

MAY 7, 2024

Here are some of the key advantages businesses have often spoken about: Build brand awareness and go viral Organic reach on other platforms can be limited. Gather real-time feedback and build relationships Unlike other platforms built on curated feeds and polished visuals, Twitter prioritizes real-time interaction.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. So what do these Marketing Cloud updates mean for you? Let’s take a look at how these innovations will help your advertising efforts.

Law 101

Law Customer loyalty Advertising Advertisers 101

Martech

OCTOBER 12, 2023

On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” Firefly Image Model 2 is an updated version of the text-to-image tool the company debuted in March.

User-Generated 115

User-Generated eCommerce Advertising Advertisers 115

Chief Martec

MAY 7, 2024

It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. It now has 14,106 marketing technology products — a net addition of 3,068 products since last year’s 11,038. It’s certainly what we see in the adoption of the products in martech stacks.

Product 122

Product Law Marketing Marketers 122

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 121

CRM Transform User-Generated Marketing 121