Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

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Customer Journey SEO Logistics Customer 123

Tiecas

MAY 17, 2024

Creating an Industrial Value Proposition that Converts: Understanding Your Target Audience Your industrial website’s value proposition is the core message that communicates how your products or services solve your customers’ specific problems and deliver tangible benefits. What do they value most in a product or service provider?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 140

Transform SEO User-Generated Whitepaper 140

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results.

Whitepaper 133

Whitepaper Analytics User-Generated Key Performance Indicator 133

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. AI’s presence is felt not just in industrial SEO and content marketing. Are they comparing products? Effective industrial SEO requires creating the in-depth content they need at each stage of the buyer’s journey.

SEO 52

SEO Manufacturing Transform User-Generated 52

Search Engine Land

MAY 12, 2023

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services.

Whitepaper 100

Whitepaper eBook SEO Education 100

Search Engine Land

OCTOBER 7, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. 5 key benefits of enterprise SEO platforms. Enterprise SEO platforms perform many tasks in one system.

SEO 105

SEO Whitepaper User-Generated Analytics 105

Search Engine Land

JANUARY 9, 2024

In this webinar, you’ll learn how to: Improve your search ranking position and the number of page-one results Capture the featured snippet and the top 3 search positions with the answer to your shopper’s questions Get review stars in all applicable brand and product search results Get reviews across the web on multiple review platforms Show the (..)

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SEO Shoppers Whitepaper Product 116

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

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SEO B2C PR Whitepaper 117

Martech

JANUARY 10, 2022

Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO platform decision-making process. Employing people to implement and use SEO platforms is a prerequisite to success. Who will own enterprise SEO?

SEO 106

SEO Whitepaper Marketing Marketers 106

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. And they are continuing to expand their production capabilities. This entailed a program in five parts.

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Whitepaper Manufacturing Customer Pharmaceutical 77

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs. Play at least 50% of a product video.

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

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Whitepaper eBook User-Generated Marketing 127

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

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Place Whitepaper Finance Price 74

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. SEO Writers SEO writers are as in-demand as they are for a reason. SEO writers have a solid understanding of keywords and their relationship to SERP rankings. A copywriter may also compose web content or SEO material.

Whitepaper 87

Whitepaper Finance Copywriting Law 87

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. Book your call today, DTM World slash scale. (01:02):

SEO 68

SEO Whitepaper B2C Transform 68

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Long Sales Cycles : Sales cycles in the manufacturing industry tend to be longer due to the complexity of products and decision-making processes.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 80

Whitepaper eBook User-Generated Marketing 80

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey. Blog Strategy: SEO and Keywords It's important to have a solid strategy in place to get the most out of your blogging efforts.

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Whitepaper SEO eBook Place 104

Rock Content

APRIL 11, 2023

Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more. This includes blog posts, social media posts and longer pieces of content like white papers.

Copywriting 86

Copywriting Whitepaper Key Performance Indicator Education 86

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 124

Inbound Marketing Whitepaper Real Estate Non-Profit 124

Buffer Marketing

OCTOBER 24, 2023

  Figure out the nexus between your customers' needs and those of your own When I started Content Visit in March 2020, I sold individual content assets (blogs, case studies, whitepapers) to companies in the SaaS space by reaching out to recently funded companies directly.  Or they may say they want a whitepaper.

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Whitepaper Price Affiliate Marketing B2C 117

Martech

APRIL 28, 2023

Doing so will completely change your approach to how you market products and services across the digital ecosystem, leaving competitors who are not up to speed in the dust. Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform.

Whitepaper 123

Whitepaper Transform User-Generated Marketing 123

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. When you outsource content production, the agency takes on these costs.

Content Marketing 106

Content Marketing Whitepaper Marketing Marketers 106

Martech

OCTOBER 24, 2022

Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” ” Dig deeper: Sitecore adds new products to its composable DXP. . We still have books.”

Transform 117

Transform Whitepaper Digital Marketing Management 117

Internet Marketing Ninjas

OCTOBER 26, 2023

In the world of SEO, artificial intelligence is coming at us from both sides. These tools have made it easier than ever to create content, and so we’ve seen a growing deluge of AI-generated pages being posted online in the hopes of scoring easy SEO wins. On the other side, we have ChatGPT and all of its generative AI cousins.

Whitepaper 83

Whitepaper User-Generated Fashion Retail 83

Rock Content

MARCH 12, 2024

Over four out of five consumers say they need to trust a brand before buying its products. Are they looking for someone who can offer the best merchandise, lowest prices, or most eco-friendly products? Offer casual, easy-to-follow advice if that is what’s in line with your company’s products or services.

Branding 89

Branding Whitepaper Shoppers Price 89

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

Digital Marketing 120

Digital Marketing Whitepaper Marketing Marketers 120

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Using SEO-based research and keywords to optimize content for high ranking on SERPs.

Digital Marketing 123

Digital Marketing Whitepaper Copywriting Real Estate 123

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Your brand, product, or service. White paper.

SEO 88

SEO Whitepaper Shipping B2C 88

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

SEO 60

SEO Whitepaper Retail Thought Leadership 60

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. This suggests that SEO needs to be tied more closely to influencer marketing. And the main idea being shared by most influencers?

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Gen Z Whitepaper Influencer Marketing User-Generated 127

Digital Marketer

NOVEMBER 4, 2022

With affiliates, you’ll be able to spread the word further about your product or service. With long-form content, you’ll have more keywords that will do well in Search Engine Optimization, or SEO. With more SEO in your content, you’ll be ranked higher in search results. Your company logo Snapshot of product, etc.

Whitepaper 77

Whitepaper Fashion eBook SEO 77

Neil Patel

DECEMBER 8, 2021

We can all think of a time when we’ve turned to these pages to learn more about a product or service or discover certain features or options. FAQ pages are also really valuable real estate for SEO purposes. Longtail keywords are essential for a great SEO plan. However, that’s only the beginning.

Customer 129

Customer Whitepaper Real Estate SEO 129

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. Attention Grabbing Headline.

Whitepaper 123

Whitepaper Copywriting SEO Analytics 123

Digital Marketer

NOVEMBER 26, 2022

With affiliates, you’ll be able to spread the word further about your product or service. With long-form content, you’ll have more keywords that will do well in Search Engine Optimization, or SEO. With more SEO in your content, you’ll be ranked higher in search results. Your company logo Snapshot of product, etc.

Whitepaper 72

Whitepaper Fashion eBook SEO 72

Tiecas

APRIL 23, 2024

Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors. Beyond product specs, does it address the specific pain points and challenges your target audience faces?

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64