Martech

JULY 2, 2025

They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Customer experience. Will this tool cut weeks from your production cycles? Evaluate whether a platform lets you reshape experiences without extensive development work.

Transform

illumin

SEPTEMBER 10, 2024

While this medium can be beneficial both online and offline, there are some key differences in how retail media functions in the digital and physical realms. The increasing scrutiny of online retail media combined with digital enhancements to offline retail media is changing how customers and retailers view this decades-old medium.

Retail

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. That limits both scale and value — especially as the offering only supports digital placements, with no in-store or storefront integration.

Retail

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 5 (2000+ reviews) Klaviyo E-commerce brands Advanced customer segmentation Free (paid from $45/month) 4.6/5 5 (600+ reviews) Omnisend E-commerce stores Multi-channel marketing $16/month 4.6/5

eCommerce

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. While Klaviyo offers decent tools for e-commerce-specific email marketing, online reviews frequently mention struggles with deliverability and support issues.

eCommerce

SocialPilot

JUNE 26, 2025

If you’re offering a B2B product or service, this kind of targeting is gold. It doesn’t just allow you to connect with your peers; you can also use Facebook to sell your products through Facebook Shops and promote your brand through Facebook Ads. These have the best chance of reaching users beyond your followers.

Gen Z

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 5 (2000+ reviews) Klaviyo E-commerce businesses Deep e-commerce integration and predictive analytics Free (paid from $45/month) 4.6/5 Looking for a GetResposnse alternative?

Price

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. 5 (2000+ reviews) Klaviyo Ecommerce businesses Advanced product recommendations Free plan; paid from $45/month 4.6/5 We’ve tested 18 alternatives that might be a better fit for your email marketing needs.

Price

Welcome Software

OCTOBER 25, 2024

There are other standard pricing plans available but the page is focused on just getting the product into the buyer’s hands. This way the company gets the customer to try the product, and those who like it will always drive higher long-term value. Instead, show your customers what they're missing without your product.

Price

SocialPilot

MARCH 20, 2025

Here are some places where you can deploy them: At Your Storefront: Place it near entrances or exits to ensure your customers see it as they come in or leave. At Your Storefront & Checkout Counter A review code, when placed at the storefront or checkout counter, acts like a friendly reminder to leave a review.

User-Generated

DirectMail2.0

JUNE 9, 2025

In this candid and inspiring conversation, Brad takes listeners through his unexpected journey from selling DVDs to leading one of the most cutting-edge platforms in omnichannel direct mail. helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0

Direct Mail

Hootsuite

JULY 27, 2022

In this tribune, Étienne Mérineau, Senior Director of Marketing at Heyday by Hootsuite, explains what social commerce is, why it matters, and where it’s going. One thing is for certain: social commerce is here to stay. Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. What is social commerce?

Customer

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Now executives are all in on digital transformation. . In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business.

eCommerce

Martech

AUGUST 24, 2021

Tiktok and Shopify have announced TikTok Shopping, making Shopify the first commerce platform to link with the rapidly growing social video network. This partnership boosts the social commerce landscape, a market projected to bring in up to $36 billion in revenue this year in the U.S. Why we care.

Entertainment

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Now executives are all in on digital transformation. . In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business.

Shoppers

Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. Hybris became SAP Hybris and then evolved into SAP Commerce Cloud, part of a broader CX suite.

Manufacturing

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. What role does social messaging play in the customer experience? The customer experience is extremely disjointed.

Customer

Neil Patel

DECEMBER 18, 2020

The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. Wanelo was a social media platform designed to operate as a digital shopping mall. In the digital age we’re living in, people are always on the move. What Was Wanelo?

Shoppers

Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. Social commerce is booming, thanks in part to the pandemic accelerating digital transformation. Start selling directly on social media platforms.

Transform

Hootsuite

NOVEMBER 3, 2020

This blog post may be titled “What is social commerce?,” Social commerce is a $89.4 If you’re a business with products to sell, this info probably makes you feel like that dollar-sign-eyes-green-tongue emoji. Read on for social commerce 101. What is social commerce? Social commerce vs. e-commerce.

Branding

Neil Patel

APRIL 21, 2021

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce?

Shoppers

Neil Patel

OCTOBER 9, 2020

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever.

User-Generated

Sprout Social

OCTOBER 28, 2021

Social media ecommerce, or social commerce , is the direct buying and selling of goods or services on a social media platform. In 2020, social commerce sales were already at an estimated $27 billion. In this article, we’ll share five genius social commerce examples you can look to for inspiration.

Gen Z

Neil Patel

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Let’s look at what you can do to promote your e-commerce business with social media and which tools and best practices you should use. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

Shoppers

Hootsuite

SEPTEMBER 16, 2020

This means the onus is on you to make buyers’ shopping experience as seamless as possible, which brings us to Facebook Shops. Shops catalogs your products in collections, allowing interested customers to browse, save, share, and even buy your products within the app. There’s no limit to the products you can add to your store.

Product

Hubspot Marketing

SEPTEMBER 11, 2023

When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption. But what about businesses — what do they think about social commerce? As a consumer, I love how effortless shopping can now be.

Gen Z

Sprout Social

SEPTEMBER 30, 2021

Social commerce is on the rise too, with 63% buying from social in the last year. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

Gen Z

Martech

OCTOBER 5, 2023

That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections). And now, this week’s roundup of AI-powered martech products, services and additions.

Advertisers

Neil Patel

DECEMBER 23, 2021

The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers. Branding in The Metaverse.

Gen Z

Neil Patel

MAY 20, 2021

In short, this is your go-to for building production-ready apps. Whether you’re setting up a third-party extension or starting an e-commerce store, SquareSpace provides users with access to designer fonts and color palettes to allow for endless customization. Wading into the world of e-commerce ? No-Code Creation Tool Trends.

User-Generated

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Marketplace shopping apps.

Shoppers

Martech

DECEMBER 7, 2023

Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. Discuss added generative AI tools and advanced global asynchronous research features to its people experience platform. It also offers recommendations and insights for better outcomes.

User-Generated

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. What Is an Instagram Shop?

Product

Martech

DECEMBER 7, 2022

By now, it would be difficult, if not impossible, to find someone old enough to use a digital device who hasn’t shopped online at some point over the past couple of years. Indeed, virtually anything can be bought and sold online — and virtually anyone can establish an online storefront to engage in ecommerce.

eCommerce

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). Social commerce.

Management

Econsultancy

JUNE 1, 2022

Social commerce is maturing. As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.”

Branding

Neil Patel

APRIL 20, 2021

BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. They may want to inspect a product they’re interested in prior to purchasing it or browse for other items in your store.

Shoppers