Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview.

Product 106

Product SEO Gen Z Transform 106

Sprout Social

JUNE 6, 2024

It’s the reason why we are constantly, thoughtfully investing in our platform —because our industry doesn’t move forward unless we’re equipping our users with the tools they need to do exceptional work. Instagram Tap Tag mentions will allow influencers you partner with to organically integrate product tags directly into their posts.

Influencer Marketing 94

Influencer Marketing User-Generated Analytics Management 94

Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become. Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions.

Management 114

Management User-Generated eCommerce Affiliate Marketing 114

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Here’s how AI-powered platforms are enabling more effective identification and engagement of B2B buying groups.

CRM 116

CRM Finance User-Generated Traditional Marketing 116

Search Engine Land

MAY 3, 2024

Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Google shared three: Use existing marketplace product data like images, descriptions and pricing in ads.

eCommerce 119

eCommerce Price Promotion Advertising 119

GrowMatik

MAY 8, 2024

In a pivotal development, Growmatik has been acquired by Convesio, a leading managed hosting platform, opening a new chapter and promising a bright landscape for Growmatik. Growmatik has been instrumental in enhancing the ROI and reducing marketing costs through its advanced integration of product, customer, and marketing data.

Marketing Automation Platform 111

Marketing Automation Platform Management Product Customer 111

Martech

MAY 22, 2024

The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. Unlocking and activating data. Data Cloud for Commerce. Deploying trusted AI copilots. Delivering AI-powered analytics.

Retail 100

Retail Shoppers CMO B2C 100

Martech

JUNE 6, 2024

” One of the problems for all these companies is there is no clear differentiator between their products. All general-purpose AIs train on much the same data and deliver essentially the same results. An insights platform runs atop the data, surfacing insights (based on defined metrics and KPIs) in natural language using genAI.

User-Generated 67

User-Generated B2C Marketing Mix Analytics 67

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 110

Analytics Customer Journey User-Generated Customer loyalty 110

Martech

MAY 23, 2024

These processes include creative production, media and commerce functions. Here’s a roundup of other AI-related features and products announced in the last week: LivePerson announced new capabilities, partnerships and integrations that pull together and orchestrate customer conversations at scale.

User-Generated 96

User-Generated Price Analytics SEO 96

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Infusing applications with AI also means the AI assistants and co-pilots we see now are likely to become just another part of the functionality of our martech platforms in due time.

Copywriting 120

Copywriting User-Generated CRM Marketing 120

Search Engine Land

MAY 23, 2024

TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create effective ads at scale on the viral video platform. TikTok is a powerful platform for driving sales and ROI. ban over data security concerns. The big picture. New tools rundown.

Advertising 113

Advertising Advertisers Branding Product 113

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision marketing narrows the scope further by layering behavioral, contextual and inventory-based data onto a demographic segment.

Millennials 92

Millennials Advertising Advertisers Branding 92

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media Marketing 112

Social Media Marketing Communications Management User-Generated 112

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Dig deeper: Why we care about retail media networks Data.

Retail 106

Retail Advertising Advertisers Promotion 106

Martech

JUNE 4, 2024

The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications. SAP also announced the availability of a new consumer Insights solution for consumer products companies.

Shoppers 93

Shoppers User-Generated Price Promotion 93

Search Engine Land

APRIL 12, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Non-retail media platform. “Our Why we care.

Retail 100

Retail Advertising Advertisers Promotion 100

Martech

APRIL 17, 2024

Use customer data to inform email programs. The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. But proximity to data is the key gateway we need to act on every innovation over the last two decades.

Email Marketing 118

Email Marketing User-Generated Marketing Automation Platform Customer 118

Martech

APRIL 11, 2024

The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Channels analyzes and classifies incoming data making it easier to identify patterns before they become problems. EXL and Quilt.AI EXL and Quilt.AI

User-Generated 91

User-Generated Advertising Advertisers Digital Marketing 91

Search Engine Land

JUNE 5, 2024

Google’s annual marketing event, Google Marketing Live 2024 , heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Don’t get stuck on the idea of potential lost traffic to landing pages until there is data to support that.

Advertising 83

Advertising Advertisers User-Generated Retail 83

Search Engine Land

OCTOBER 3, 2023

This shift in the market and consumer means data is more important than ever, and the ability to forecast and monitor the changes in buyer behavior. Given the amount of data available to us from multiple sources, we’re now in the strongest position possible to monitor demand changes and create forecasts. SUBSCRIBE See terms.

Fashion 112

Fashion eCommerce SEO Product 112

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Health 95

Health Management Branding Customer 95

Hubspot Marketing

SEPTEMBER 25, 2023

The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Rainbird Source Rainbird is a cloud-based decision-making platform for businesses.

Transform 124

Transform Price User-Generated CRM 124

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Previously, such down payments had to be provided using the price attribute. Why we care.

Product 121

Product Shipping Finance Price 121

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. Why TikTok monitoring is valuable for brands TikTok monitoring is a form of brand monitoring that gives insight into what your audience thinks about your business and product and services.

Branding 97

Branding Analytics Management Customer 97

Search Engine Land

DECEMBER 19, 2023

Image credit: BrightEdge That’s according to new data released by enterprise SEO platform, BrightEdge, and its new experimental tool, BrightEdge Generative Parser. The company shared new data on the most popular Google SGE content formats, warnings being shown in YMYL queries and ways Google is experimenting with product views.

Product 120

Product Fashion User-Generated Price 120

Search Engine Land

APRIL 12, 2024

This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Now, imagine a Reddit community dedicated to tech enthusiasts discussing the pros and cons of various products.

Brand Management 115

Brand Management Management Branding User-Generated 115

Search Engine Land

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. It’s no longer about tools for humans to drive, but rather engines that autonomously feed on data to deliver results. What good is Big Data if it can’t be harnessed, especially in real-time?

Transform 80

Transform Branding Telemarketing Direct Mail 80

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Whitepaper 123

Whitepaper Content Marketing Thought Leadership Marketing 123

Search Engine Land

MARCH 15, 2024

Until then, users can still access CrowdTangle and its Chrome Extension, with data updating in real-time. However, during this period, no new users can be added to accounts as the platform will be in maintenance mode. Despite expectations of the project’s end, CrowdTangle continued offering data insights to users.

Analytics 97

Analytics Advertising Advertisers Search Marketers 97

Search Engine Land

FEBRUARY 14, 2024

Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. With this knowledge, the brand can personalize its content, focusing on yoga-related products and tips, thereby striking a chord with its target audience.

User-Generated 117

User-Generated eCommerce Social Media Marketing Copywriting 117

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. It’s no longer about tools for humans to drive, but rather engines that autonomously feed on data to deliver results. What good is Big Data if it can’t be harnessed, especially in real-time?

Transform 83

Transform Branding Telemarketing Direct Mail 83

Martech

MAY 7, 2024

Determine your center platforms and connect with specialist apps. This year, we only removed 263 products from the landscape. What about the other half, the head and torso platforms? The common stack architecture involves one or more center platforms combined with specialist apps. Stop waiting for consolidation.

Management 112

Management Customer Product Marketing 112

Digital Marketer

APRIL 4, 2024

It is calculated with the following formula: Revenue / Ad spend For example: (your revenue) $1,000 / $500 (spent on ads) = ROAS 2 That means that for every dollar you spent on Facebook ads, the platform generated $2 revenue. It makes it easy to compare the price to advertise on different platforms.

Price 97

Price Advertising Advertisers Key Performance Indicator 97

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report.

Law 104

Law Personalized Marketing Branding Marketing Strategy 104

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? 11 Data-Backed Marketing Recommendations for 2024 1.

Thought Leadership 107

Thought Leadership Marketing Marketers Influencer Marketing 107

Search Engine Land

JUNE 6, 2024

I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. Though some of these products have received poor reviews for their execution, they are first-generation products that still showcase what may soon be possible.

Advertising 87

Advertising Advertisers Transform User-Generated 87