Martech

AUGUST 31, 2023

Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The unified GenAI Marketing Solution enables the following capabilities: Customer profiling based on customer data from BigQuery’s set of ad, sales, consumer and product data.

User-Generated 106

User-Generated Marketing Marketers Customer 106

Martech

AUGUST 10, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Evercopy is a new company/product using AI to generate text and visual marketing content. Lytics ’ customer data platform now has AI/ML Automated Identity and Profile Management.

User-Generated 90

User-Generated Marketing Marketers Analytics 90

Martech

OCTOBER 5, 2022

This part discusses MOps leaders as psychologists, in addition to their roles as modernizers (see part 1 ) and orchestrators (see part 2 ). With digital channels, we gain first-hand insights into an individual’s response to a stimulus, i.e., content. It is commonly seen in product reviews and ratings. Platform selection.

CRM 93

CRM Analytics Retail Management 93

Martech

OCTOBER 5, 2022

Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types. But it does seem to call for the involvement of multiple teams and a degree of orchestration between their efforts. Orchestrating the entire content lifecycle. Marketing without limits.

Transform 100

Transform Marketing Marketers CMO 100

Use Insider

APRIL 23, 2024

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Customer relationship management systems (CRMs) and customer data platforms (CDPs). Analytics platforms.

Management 52

Management User-Generated Customer Journey Analytics 52

Martech

DECEMBER 1, 2021

Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production.

Management 92

Management Place Content Marketing Customer 92

Martech

JULY 17, 2023

While many brands have started their own journey with personalized customer journeys, few have reached the holy grail, which is an end-to-end, omnichannel, orchestrated and personalized customer journey. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

Customer Journey 83

Customer Journey Customer Marketing Marketers 83

Use Insider

FEBRUARY 19, 2024

These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources. Generative AI can generate content, such as writing articles or creating artwork.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Social Media Marketing 79

Social Media Marketing Key Performance Indicator Influencer Marketing Management 79

Use Insider

DECEMBER 16, 2023

For eCommerce, these sources are often content management systems (CMSs), analytics solutions, loyalty platforms, point-of-sale (PoS) devices, channel-specific marketing tools, and customer service platforms. Journey orchestration. Aggregate data from both online and offline sources. Customer journey analytics.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Researching customer journey orchestration. Real-time interaction management. display ad management, content management systems)?

Customer Journey 77

Customer Journey Customer Whitepaper Management 77

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. Grab your free pass for the Martech Conference. Marketing operations.

Transform 118

Transform Customer Journey Analytics Entertainment 118

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles. Looking for a CDP? Fuel for your marketing strategy.

Customer 95

Customer B2C Transform Retail 95

Martech

FEBRUARY 23, 2024

In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Product and service tagging. Content type tagging. Journey stage tagging.

Transform 92

Transform Customer Journey Analytics Millennials 92

Martech

JULY 21, 2021

Marketing operations and marketing resource management software company BrandMaker announced it has signed a definitive agreement to acquire a leader in performance management solutions, Allocadia. But management and operations are no longer an afterthought. The marketing services support over 300,000 global users.

Marketing 109

Marketing Marketers Management Branding 109

Use Insider

MARCH 18, 2024

Insider’s AI-backed customer journey orchestrator, Architect , enabled them to create powerful, personalized, contextual messages and engage its customers across multiple channels, including Web Push , SMS , and Email , to achieve 49X ROI within just two months and increase in customer acquisition by 700%. And much more.

Customer 52

Customer Customer Journey Customer Acquisition CRM 52

Martech

MARCH 4, 2022

Orchestration: Does the tool natively orchestrate interactions or integrate with the systems we use (i.e. display ad management, content management systems)? What’s the long-term product roadmap and launch dates? How is data exchanged? What is the turnaround time for support queries/tickets? What it is.

Customer Journey 93

Customer Journey Analytics Customer Retail 93

Martech

OCTOBER 30, 2023

This could include things like: Product recommendations based on purchase history. Email content tailored according to engagement. Dig deeper: The ROI of personalized experiences: Audience measurements Orchestrating personalized experiences end-to-end across touchpoints also improves customer journeys. Scalability.

Key Performance Indicator 116

Key Performance Indicator Logistics Analytics Advertising 116

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. Grab your free pass for the MarTech Conference. Marketing operations.

Transform 105

Transform Customer Journey Analytics Entertainment 105

Martech

OCTOBER 25, 2021

Today, Adobe announced new features and capabilities that are rolling out on Adobe Workfront, forecasting the next phase of integrations that follow Adobe’s acquisition of the work management platform in late 2020. Explore the platforms essential to marketing work management in the latest edition of this MarTech Intelligence Report.

Management 98

Management Customer Transform Product 98

Martech

JANUARY 21, 2022

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. Account targeting and interaction management/orchestration: Does the tool help identify target accounts? clicks and content views)? General questions: How easy is the tool to use?

Marketing Automation Platform 107

Marketing Automation Platform CRM Marketing Marketers 107

Use Insider

AUGUST 20, 2023

Be more productive 1. Centralized customer data management Insider unifies all your customer data (across multiple martech platforms) to create a single source of truth. Head of Marketing | Read more G2 reviews from happy customers Users can choose a layout, add content blocks, and make brand style adjustments effortlessly.

Product 52

Product User-Generated Customer Journey CRM 52

Use Insider

NOVEMBER 9, 2023

Typical sources include analytics tools, customer relationship management systems (CRMs), content management systems (CMSs), point-of-sale (POS) devices, APIs, customer service solutions, and email marketing platforms. Last purchased, visited, and abandoned products. Abandoned their carts (or a product page on your site).

Customer 52

Customer Customer Journey Analytics Customer Acquisition 52

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Audience prioritization.

Transform 89

Transform Marketing Marketers Analytics 89

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. Efficiency across channels.

Direct Mail 113

Direct Mail Customer Acquisition Marketing Marketers 113

Use Insider

FEBRUARY 9, 2024

Lastly, large enterprises typically offer a wider range of products or services that cater to various market segments. This requires more intricate strategies to effectively communicate the benefits and features of each product line to the right audiences. generating subject lines or entire social media posts).

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Martech

DECEMBER 16, 2022

The omnichannel struggle is very painful to orchestrate and manage. But managing all the cross-channel, interconnected moving parts can be overwhelming, particularly when working on many channels and trying to analyze all those disparate technologies. Marketing professionals now wear many hats. Their needs, pains and concerns.

CRM 85

CRM Customer Acquisition CMO eCommerce 85

Martech

APRIL 10, 2023

” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. ” Another breakthrough, Tarkoff said, was integrating the Oracle Unity CDP with the marketing orchestration, content and advertising platforms. The message was nonetheless clear. This is not a new message from Oracle. .

Shipping 89

Shipping CMO Fashion Marketing 89

Use Insider

FEBRUARY 29, 2024

From discovering segmentation insights to creating customer journeys, generating content, and automating two-way unstructured conversations, generative AI streamlines the process, enabling marketers to deliver revenue-boosting campaigns within minutes instead of days.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Content Marketing 128

Content Marketing Customer Journey Marketing Marketers 128

Use Insider

OCTOBER 7, 2023

For example, most CDPs can unify data from online and offline sources like customer relationship management systems (CRMs), analytics platforms, social media tools, customer service software, point-of-sale (POS) devices, and more. CDPs help marketers: Find all touchpoints and interactions customers have with a product or service.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Martech

OCTOBER 14, 2021

A customer-focused, outside-in — from the customer’s point of view — approach, rather than a product-, department- or company-led approach. Many vendors also offer customer journey orchestration (CJO) capabilities, which allow users to act upon the insights and actually deliver the next step in the customer journey in real-time.

Customer Journey 105

Customer Journey Analytics Customer Marketing 105

Rock Content

FEBRUARY 26, 2024

Stanley didn’t just launch a product; they launched a palette that perfectly tapped into contemporary trends. In a world where trends change as fast as TikTok challenges, Stanley has managed to stay relevant across generations. It’s a saga of how short videos can orchestrate a cultural renaissance.

Gen Z 85

Gen Z User-Generated Transform Fashion 85

Lynton Web

SEPTEMBER 16, 2022

It was full of informative sessions and product updates, all designed to make us better marketers, sales reps, implementers, developers, and more. INBOUND 2022 New Products & Features. HubSpot Chief Product Officer Stephanie Cuthbertson introduced five new features we want to share with you. Crafted Data Management.

Product 95

Product CRM Customer Journey Analytics 95

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. These include tools that provide B2B data enrichment , AI-based predictive analytics and recommendations, interaction management (i.e.,

Direct Mail 118

Direct Mail Marketing Marketers Analytics 118

Welcome Software

NOVEMBER 30, 2022

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column.

Product 40

Product Manufacturing Succession Management Management 40

Welcome Software

NOVEMBER 30, 2022

In that pursuit, Optimizely set out to simplify the way we talk about our product suite. For your ongoing reference, below is a complete list of Optimizely products, with previous terminology you may be familiar with in the first column, and (if applicable) the new name in the second column. Content Cloud. Content Recs.

Product 40

Product Manufacturing Succession Management Management 40