Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Add email to your content marketing arsenal.

Whitepaper 127

Whitepaper eBook Marketing Marketers 127

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Use Semrush’s free Buyer Persona tool to create personas for your target market.

PR 102

PR Customer loyalty User-Generated Marketing 102

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Besides popular directories, Houzz, HomeAdvisor, and BuildZoom are specific for promoting construction businesses. Founders and CEOs are now in charge of promoting their businesses and generating leads on social media platforms.

Marketing 110

Marketing Marketers User-Generated Promotion 110

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Email Marketing: Objective: Sending targeted messages and promotional content directly to a specific group of people via email.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Marketing Insider Group

MARCH 29, 2021

Using a content marketing agency can provide the subject matter expertise you need without the expense and hassle of expanding your in-house team. However, if you’re moving into territories whose native language is not your own, you’ll need a content marketing team led by native speakers. Expanding beyond borders. Image via Pixabay.

New Markets 144

New Markets Content Marketing Transform Whitepaper 144

Hubspot Marketing

SEPTEMBER 30, 2022

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

Thought Leadership 91

Thought Leadership eBook Whitepaper User-Generated 91

Hootsuite

FEBRUARY 18, 2020

These marketers say LinkedIn generates more than two times as many leads than other social channels. If they line up with your target market , it’s probably a good fit. Facebook offers a specific lead ad format for marketers. Lead ads on Facebook are basically promoted forms. Whitepapers 26%. Gated content.

Whitepaper 145

Whitepaper User-Generated Analytics Thought Leadership 145

Rock Content

MARCH 28, 2023

The company regularly produces whitepapers, e-books, webinars, and other content designed to educate and inform businesses about the latest trends and best practices in content marketing. It covers everything from identifying target markets to creating a content strategy to measuring success.

Branding 73

Branding Global Marketing Fashion Whitepaper 73

Unbounce

OCTOBER 20, 2023

And when you’ve got short-term or special promotions Sometimes you’ll need to launch a promotional campaign quickly. Well, imagine itʼs Mother’s Day, and you have to get a critical message out regarding a promotion you are running, and you forgot to update the promotions page on the website. What to do?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

CXL

JUNE 16, 2022

Marketing playbooks work the same. Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Target market.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Exposure Ninja

JULY 5, 2023

Unlocking the Power of a Content Marketing Strategy Now that you understand the value and importance of content for your B2B marketing let’s dive into what a content marketing strategy is and explore some examples that can fuel your success. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

CXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). And there were many times that we had talked like maybe we should broaden this, maybe we should expand our target market. Nurture leads and upsell customers with email marketing.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hootsuite

SEPTEMBER 17, 2020

Google Ads allow you to advertise and promote your products and services when users search relevant keywords. A shopping campaign allows you to promote your products in a much more visual way. Download our white paper on audience research for free today. This means increasing leads, conversions, and sales.

User-Generated 145

User-Generated Advertising Advertisers Analytics 145

DIY Marketers

AUGUST 18, 2022

This can include data from studies, articles, reports, whitepapers, and more. Are there enough people in this market to sell to? Where should I promote this? What is my target market’s ideal outcome? Now that we know that there’s a market, we want to know who our ideal customer is.

Market Research 109

Market Research Marketing Marketers Price 109

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. A recent post on your blog discusses 3 changes marketers must make to survive our current economic situation. Work with the publishers.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Duct Tape Marketing

JUNE 2, 2016

Type of target market. It is attended by thousands of technicians, R&D scientists, professors and students and engineers, as well as tech support, sales, and marketing specialists, manufacturing managers and supervisors. To learn how to build a relationship of this nature, there are several precursors to define.

Real Estate 45

Real Estate Whitepaper Manufacturing Energy 45

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

This data then helps to create the messaging that HP delivers in their marketing. Scott also talked about how HP is using marketing automation to set up triggers based on prospect behaviors such as attending a webinar or downloading a whitepaper. The barriers between B2B and B2C are going away. I agree completely.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Marketing Insider Group

JANUARY 13, 2011

So with just one webcast, we had an event we could promote to our target market and a portfolio of highly valuable content in multiple formats, in the customer’s language from the customer’s perspective. I myself wrote a whitepaper compiled from my notes and using real quotes from the customer.

Customer 75

Customer Whitepaper Copywriting User-Generated 75

Marketing Insider Group

APRIL 14, 2020

Achieving a specific number of whitepaper or e-book downloads each month. The idea is not to create these personas out of thin air, but to research your current audience and target market so you can understand them better. Plan Out, Publish and Promote Your Content. Reducing your website bounce rate to a set percentage.

Content Marketing 125

Content Marketing Key Performance Indicator Whitepaper Marketing 125

Marketing Insider Group

OCTOBER 25, 2021

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. But some things are certain. ” popups, or “Hey, come back here!”

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Take Demandbase for example.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Social media is no longer just an extra channel of publishing or promoting your content. Personalize Social Media Interactions & Build Communities.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Moz

JANUARY 17, 2021

How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. Every target company will have a few key people who decide which products and services benefit the business. eBooks, white papers, and webinars make for great gated content.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65