Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 110

Customer Transform Communications Promotion 110

Martech

OCTOBER 31, 2023

It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. How did they come in?

Analytics 117

Analytics User-Generated Price Promotion 117

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Analyze these entities and map the findings against your site content for enhanced insights. the price).

Transform 135

Transform SEO User-Generated Whitepaper 135

Search Engine Land

JULY 1, 2023

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. SUBSCRIBE See terms.

Analytics 107

Analytics Marketing Marketers Inbound Marketing 107

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

Finance 131

Finance Gen Z User-Generated Analytics 131

SMA Marketing

DECEMBER 11, 2023

While search engine optimization (SEO) seems complex and constantly evolving, anyone can learn the principles and techniques of search engine optimization with the right approach and resources. This guide will explore the fundamental aspects of SEO and provide valuable resources to enhance your skills. What Is SEO? The right people.

SEO 52

SEO eBook User-Generated Digital Marketing 52

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. What are Instagram eCommerce tags? Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. If so, you’re in luck.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Search Engine Land

MARCH 23, 2023

A Q&A from Steve Ganem, Director of Product for Google Analytics, helps us gain invaluable insights into the key features, challenges, and advantages of adopting GA4. With GA4, businesses can access valuable insights to help them make informed and strategic decisions for their operations. Should I wait for Jumpstart?

Analytics 98

Analytics Advertising Advertisers Product 98

Search Engine Land

AUGUST 3, 2023

This segmentation lets you apply different bidding strategies and budgets to each group and allocate resources where they will generate the highest returns. Get the daily newsletter search marketers rely on. But all variables needed are within the analytics dataLayer and can easily be used when using a Google Tag Manager (GTM) setup.

Shipping 97

Shipping Price eCommerce Advertising 97

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? This is where marketing mix modeling comes in. Marketing mix modeling. In marketing, we often use attribution reporting to see which actions caused specific conversions.

Marketing Mix 98

Marketing Mix Analytics Marketing Marketers 98

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Marketing Strategy 132

Marketing Strategy Education Marketing Marketers 132

Search Engine Land

SEPTEMBER 12, 2023

This collaboration often involves joint efforts toward: Implementing tagging infrastructure. Utilizing scaled automation and data reporting. Doing so ensures you have the resources and support to stay competitive and drive results. CRO has been a cornerstone of digital marketing for almost as long as this industry has existed.

Management 141

Management Transform CRM SEO 141

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? First things first, though.

Branding 98

Branding Price Analytics Social Media Marketing 98

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

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Thought Leadership Telemarketing Transform Direct Mail 145

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Sprout Social

FEBRUARY 18, 2020

A successful social media monitoring strategy will help you streamline all of your brand’s mentions and search parameters into one place so you focus your time on responding to important messages and developing a strategy from your insights. It extends out to posts that write about your brand without tagging you.

Branding 136

Branding PR Retail Analytics 136

Search Engine Land

AUGUST 2, 2023

For both standard and enhanced free listings, the following elements must be set up in Merchant Center: Claimed website Merchants must verify they have authorized ownership of their website by adding an HTML tag or verifying via Google Tag Manager or Google Analytics. Get the daily newsletter search marketers rely on.

Product 98

Product Shoppers Retail eCommerce 98

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease.

Management 97

Management Social Media Marketing Branding Place 97

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Customer Journey 52

Customer Journey CRM Analytics User-Generated 52

Orbit Media Studios

JANUARY 18, 2023

But for you, the marketer, it’s a listening tool. In this post, we’ll do four things: Setup/Reporting: How to see your site search terms reports in Google Analytics (both Universal Analytics and GA4). Listen: How to analyze these reports. How to analyze your Site Search reports in Google Analytics 4 (GA4).

Analytics 112

Analytics SEO Branding Product 112

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. Analytics and reporting When everyone on your team has insights into your brand’s social performance, collaboration becomes a lot easier. Your social media tool should not only generate reports but also allow you to share analytics with your team.

Price 86

Price Communications Social Media Marketing Analytics 86

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Filter by date, type (sponsored or organic), and demographics, then you can export your report.

Analytics 115

Analytics User-Generated Education Management 115

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. To run a successful platform-specific advertising campaign , you should plan to invest at least $5,000 per month , according to Sprout’s Manager of Digital Marketing, Maggie Anderson. Incoming and outgoing message content tagging.

Management 125

Management Transform Price CRM 125

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Users on average spend 23.5 However, generally, mid-morning through the afternoon (9 a.m.

Entertainment 109

Entertainment Gen Z Education Food 109

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Business email address Subscribe Processing.

Advertising 118

Advertising Advertisers User-Generated Finance 118

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. As part of your content marketing strategy, you should be posting content to various social networks multiple times per week. This is a killer report from the BuzzSumo. Audience research is the first step in an effective content marketing plan.

Social Media Marketing 145

Social Media Marketing Content Marketing Management Marketing Plan 145

Hootsuite

FEBRUARY 16, 2021

Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Hootsuite’s search streams are a simple, low-key way to keep informed (in other words, do some social listening ) on an hour-to-hour basis without digging into big data offered by Hootsuite Insights.

Analytics 140

Analytics Law Energy Place 140

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. These actions give you insights to further tailor your content to your audience, and so creating a better user experience for them. Why is audience engagement important for your content strategy? How do you compare?

User-Generated 106

User-Generated Health Branding Customer 106

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 104

User-Generated Price Retail Marketing 104

Buffer Marketing

APRIL 10, 2024

Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Consider consulting with a lawyer specializing in influencer marketing to review your contracts and ensure you're not agreeing to unfavorable terms.

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Market research. Good marketing always is, right?

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 113

Influencer Marketing Analytics Price Marketing 113

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Marketers also cite Instagram as the most effective channel for engagement. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. Dig deeper: How B2B marketers can activate first-party data in their CDP. How to ensure first-party data drives ongoing ROI for CPGs.

Analytics 101

Analytics User-Generated Management Retail 101