Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

Whitepaper

SocialPilot

JANUARY 21, 2025

Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. It gives you a snapshot of your posts’ performance, audience engagement, and even follower growth. Think of it as a real-time report card for your social media strategy.

Analytics

Buffer Marketing

AUGUST 26, 2024

With the ever-growing list of platforms releasing new features daily, it's an exciting time to build a following online — but it's not an easy one.     In summary: text posts aren’t going anywhere.     In summary: text posts aren’t going anywhere.  Short-form video ?

Social Media Marketing

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.   For starters, it gets a little easier every time you post. The more often you post, the easier it is. 

Branding

SocialPilot

AUGUST 13, 2024

It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once? So, let’s get started!

Social Media Marketing

Buffer Marketing

MAY 20, 2025

If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. Other high-performing times were 7 a.m. An interesting ‘outlier’ time that popped up in our study was 1 a.m.

Analytics

Hootsuite

JULY 26, 2024

Fortunately, once you implement the right competitor research tools, you can learn something from every post — and make informed changes to your strategy that will eventually help you outpace the competition. Keep reading to get into the best competitor analysis tools for social media. More of a visual learner? Clear data.

Analytics

Hootsuite

OCTOBER 18, 2024

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. It guides your actions and lets you know whether you’re succeeding or failing.

Social Media Marketing

Buffer Marketing

DECEMBER 5, 2024

Which type of content performs best? Which times make the most sense to post? I've collected a bunch of my favorite ones in this post.   Here's a breakdown of the best social media analytics tools, both free and paid.   The best social media analytics tools for marketers 1.

Analytics

Buffer Marketing

JULY 29, 2024

Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.  Here's how → What are YouTube Community Posts?   Who is eligible for YouTube Community Posts?

Analytics

Buffer Marketing

SEPTEMBER 11, 2024

With that in mind, I thought I’d gather some tips, tactics, and best practices from the creators in the trenches on LinkedIn in the hope it might help you be more consistent and grow your following, too. (If Posts should offer useful findings or applicable recommendations.” How can you help your audience learn and grow?

Entertainment

Buffer Marketing

APRIL 16, 2025

  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy. And, guess what?

User-Generated

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. A content calendar is the place where you slot your social media posts. A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected.

Social Media Marketing

Hootsuite

NOVEMBER 21, 2024

In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. While long form content dives deeper, like YouTube videos, blog posts, or podcasts, offering more detailed storytelling. So go long; we’ll catch you at the end. It’s easy to share.

Social Media Marketing

Buffer Marketing

AUGUST 21, 2024

You’ll work through the material in real time with other students and your instructor(s). Cohort courses are best when you want a structured and communal learning experience. 1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free.

Social Media Marketing

Hubspot Marketing

MAY 7, 2025

Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. To hone these skills, Ive put together a comprehensive list of social media marketing resources. One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field.

Social Media Marketing

SocialPilot

JANUARY 16, 2025

According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs. Its time to treat your social media strategy like the SEO powerhouse it can be because the future of SEO is social media, and we will make sure youre ahead of the curve. Remember when Google was the go-to for all your searches? Lets dive in.

SEO

Animalz blog

AUGUST 12, 2024

Many startup CEOs spend all their time on product roadmaps and investor decks. makes sure he also has time for LinkedIn. In this interview, Henry explains his content creation process, revealing how he turns everyday business experiences into authentic, value-packed posts that resonate with his audience and drive growth for Reclaim.ai.

Shipping

Backlinko

SEPTEMBER 6, 2024

To save you time (and declutter your inbox), I’ve curated a list of the top newsletters I think are worth subscribing to. You’ll know by now that we only hit publish on a piece of content if we think it’s the best article on its topic on the internet. And they show you the strategies that are working right now.

SEO

Marketing Insider Group

SEPTEMBER 3, 2024

It’s an advantageous time to engage this generation in your nonprofit’s cause. Taking advantage of these platforms is one of the best ways to reach younger demographics with information about your cause. To be successful on social media, use data-informed strategies and follow best practices for each platform.

Gen Z

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. This connection makes your blog posts more appealing and shareable.

Entertainment

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. In this comprehensive guide, youll learn everything you need to create a social media strategy for your business that works: actionable steps, secret tools, and real-world best practices. The good news?

Thought Leadership

Hubspot Marketing

MAY 8, 2025

In addition to stats supporting the effectiveness and impressive reach of social media advertising , this marketing tactic allows you to nurture your leads in real time. I can't imagine any company today experiencing substantial growth without proper social media advertising. Table of Contents How effective is social media advertising?

Advertisers

Buffer Marketing

JULY 22, 2024

You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. The ad comes up organically in your target audience’s social media feeds as a post or Story. For instance, your potential customers might use both Facebook and X (formerly Twitter).

Advertisers

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Wondering which social media platforms to use to elevate your brand in 2024?

Gen Z

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? Guess what?

Analytics

Buffer Marketing

FEBRUARY 17, 2025

You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources. You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources. But that’s not all it is.

Transform

Sprout Social

JANUARY 15, 2025

Each time someone uses the link or code to purchase, the influencer earns a percentage of the sale. Influencers who meet Temus posting requirements can earn cash, Temu credit, a $5 reward per referral download and up to 20% commission. The influencer gets a unique affiliate link or discount code to share with their audience.

Influencer Marketing

SocialPilot

JULY 24, 2024

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. With access to data, you can make decisions about resource allocation and optimize your campaigns. You need to know what works for your audience and what does not. Let’s dive in and discover the metrics that truly matter.

Key Performance Indicator

Hootsuite

JANUARY 17, 2025

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. If youre looking for a post on using social tools for brand advocacy, check out our post on employee advocacy on social media instead!

Promotion

Customers.ai

DECEMBER 19, 2024

In this post, were gonna break down how to use contact enrichment to craft hyper-personalized campaigns that actually convert. gives you actionable, real-time behavioral insights. .” In fact, 72% of consumers say they only engage with messages that are personalized to their interests. So, whats contact enrichment? And it works!

CRM

Marketing Insider Group

MAY 20, 2025

If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you. An effective email marketing campaign will provide regular, valuable communications designed to build a relationship with your audience over time.

Energy

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. You want your influencer partnerships to feel natural and engaging.

Gen Z

Buffer Marketing

FEBRUARY 12, 2025

Instead, use social posts to help and entertain your potential buyers. Both B2C and B2B social media marketing require interaction as much as posting. You can’t build a solid social media community and foster genuine connections if you post and ghost. And B2B companies are no different.

Social Media Marketing

SocialPilot

JANUARY 30, 2025

Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. By the end of this guide, youll know exactly how to craft reports for your social media profiles that wow stakeholders, uncover valuable insights, and even save time while doing it. Curious about how to do that effectively?

Key Performance Indicator

Sprout Social

SEPTEMBER 16, 2024

AI can be that “someone” stepping in to handle the routine tasks that consume your time, leading to greater efficiency and innovation. By automating these activities, you get valuable time back to concentrate on strategic initiatives that drive your brand’s growth. But it’s far from the only responsibility.

User-Generated

Backlinko

APRIL 29, 2025

For example, heres a result that displays our chosen meta description for a post about backlinks: And heres the description Google displays for that same post but for a different query: So while you can improve your CTRs by optimizing some meta tags, its not always going to have measurable results. So Ive covered them here anyway.

SEO