Buffer Marketing

APRIL 16, 2025

  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy. And, guess what?

User-Generated

Hootsuite

OCTOBER 7, 2024

by u/BreakfastAntelope in socialmedia Social media analytics tools can help you answer questions like: Is it worth it for my business to keep posting on Pinterest? by u/BreakfastAntelope in socialmedia Social media analytics tools can help you answer questions like: Is it worth it for my business to keep posting on Pinterest?

Analytics

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. This could include blog posts, white papers, webinars, or infographics. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. In the next section, well break down how you should alter your long-term strategy. Last updated January 15, 2025. What is the US TikTok ban?

Branding

Hubspot Marketing

MAY 7, 2025

To hone these skills, Ive put together a comprehensive list of social media marketing resources. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. And the landscape changes constantly. Best for: Staying on top of platform news and updates.

Social Media Marketing

SocialPilot

JANUARY 21, 2025

It gives you a snapshot of your posts’ performance, audience engagement, and even follower growth. With this dashboard, you can track key metrics such as post likes, comments, shares, and followers. How will you measure the campaign’s performance? Struggling to make sense of your social media performance?

Analytics

Sprout Social

SEPTEMBER 18, 2024

You’ll likely have new competitors to consider, and other cultural backgrounds that impact how consumers perceive content. You’ll likely have new competitors to consider, and other cultural backgrounds that impact how consumers perceive content. What is a global social media marketing strategy?

Social Media Marketing

SocialPilot

AUGUST 13, 2024

It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to post on all social media at once? We’ll also explore what needs to be checked before and after posting to ensure the highest reach. So, let’s get started!

Social Media Marketing

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? LinkedIn 16. This will allow you to maximize your brand reach,  engage with the right people , and nail your  social media marketing strategy. Of course, it isn’t only about the total number of users on the host of social media apps out there. Facebook 2.

Branding

Buffer Marketing

OCTOBER 23, 2024

” Now, that may be true — but it depends on how you define, “engaging. ” Now, that may be true — but it depends on how you define, “engaging.” How we define reach At Buffer, our metrics for Instagram are based on their own definitions. Let’s take a closer look.

Entertainment

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. and many, many more.

Analytics

The Marketing Operations Leader

JANUARY 11, 2025

The 7-P Marketing Operations Assessment Guide Marketing Operations is the backbone of any successful marketing team, but how do you know if yours is truly optimized? How It Works For each "P," answer the assessment questions and score yourself: 1: Needs significant improvement. 2: Functional but room for growth.

Finance

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

Whitepaper

Hubspot Marketing

NOVEMBER 5, 2024

For this post, I sat down with Daniel Lynch , President and Owner of Empathy First Media, to discuss optimizing B2B conversion rates. One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. I like the way Lynch puts it. “In

B2C

Hubspot Marketing

SEPTEMBER 11, 2024

From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. How to Choose the Right AI Recruiting Software Best AI Recruiting Tools Why use AI recruiting tools? Then I’ll take a look at 12 industry-favorite AI recruiting tools.

Price

Buffer Marketing

NOVEMBER 14, 2024

Find your best times to post on Instagram 6. Experiment with different types of Instagram posts 12. There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Let's get into them all.

Social Media Marketing

Martech

AUGUST 29, 2024

Here’s how to maximize your conference ROI, from planning to follow-up. Reach out before the conference through email or LinkedIn to set up meetings or introductions. Get more sales meetings in advance with HubSpot’s LinkedIn integration Lock in meetings with key prospects before the event.

CRM

Sprout Social

JANUARY 31, 2025

Find out how AI can enhance your social media marketing, and check out the AI in social media examples below to see how brands are using AI to stay ahead of competitors. To stay competitive in todays marketplace, you need to explore how to use AI for social media beyond content creation.

Social Media Marketing

Buffer Marketing

AUGUST 21, 2024

These courses are excellent for accountability and networking, although they aren’t as accommodating to your schedule. Self-paced courses are a better choice when you have a busy schedule and want to learn independently. Growing your business with LinkedIn pages : for learning how to use LinkedIn for business.

Social Media Marketing

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. A content calendar is the place where you slot your social media posts. A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected.

Social Media Marketing

Hubspot Marketing

MARCH 26, 2025

And when it comes to how consumers value individual creators, 49% make daily, weekly, or monthly purchases based on influencer posts. Short-form video is the fastest-growing content category on LinkedIn, and the platform recently started testing a vertical video feed (similar to the formats on Instagram and TikTok). In the U.S.

Gen Z

Backlinko

NOVEMBER 18, 2024

This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. It gives writers a clear idea of how detailed the content should be. Competing URLs: Links to top-ranking posts for the primary keyword. What Is a Content Brief? What Is a Content Brief?

Whitepaper

Sprout Social

DECEMBER 2, 2024

Find out how to define your approach, source the right influencers and nurture long-term relationships so you can continue to succeed. Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. What is influencer outreach?

Influencer Marketing

Buffer Marketing

DECEMBER 5, 2024

How have my followers grown this month? Which times make the most sense to post? I've collected a bunch of my favorite ones in this post. First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics.

Analytics

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. By focusing on platforms like LinkedIn, Instagram, TikTok, X/Twitter, and even niche communities, B2B businesses can reach the right audience with the right message. The good news? Lets dive in.

Thought Leadership

SocialPilot

AUGUST 5, 2024

If your post ain’t there, it’s like it never existed. Plus, social media platforms have rules up to your neck about how and when you can publish content. Post too much; you are just noise. You use a recurring post schedule to hit the platforms again and again, at different times, on different days.

Management

Hootsuite

OCTOBER 18, 2024

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Keep it concise.

Social Media Marketing

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. This connection makes your blog posts more appealing and shareable.

Entertainment

Hootsuite

JANUARY 15, 2025

LinkedIn statistics are the finger on the pulse of the professional world. Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. Download now General LinkedIn statistics Ready to dive into the world of LinkedIn marketing ?

User-Generated

Sprout Social

SEPTEMBER 16, 2024

This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy. AI’s role in social media marketing goes beyond content creation and scheduling. Managing a social media strategy is a constant balancing act between creativity and operational demands.

User-Generated

Buffer Marketing

FEBRUARY 13, 2025

Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you. In fact, around 80% of my 2024 clients reached out to me on LinkedIn.

Transform

Hubspot Marketing

NOVEMBER 6, 2024

Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Do a LinkedIn audit.

User-Generated

Buffer Marketing

JANUARY 7, 2025

Buffer: Create social media posts and ideas Buffer (hi! Our data shows that posts created with AI Assistant get 22% higher engagement than non-AI-assisted posts. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels.

Price

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.    For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. Our blog and writing process have seen many iterations throughout the years. 

Thought Leadership

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. But your social accounts are only posting cat memes. But creating a calendar that actually works for your team? That’s where many marketers hit a wall.

User-Generated

Hubspot Marketing

MAY 21, 2025

Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns. Then ask: What are their needs?

Transform

Buffer Marketing

JANUARY 30, 2025

Audit & optimize your profiles Before you dive into posting, take a step back to check on your profiles across all your active (and inactive) social platforms. Skip the fluff and focus on who you help, how you help them, and why they should follow you. Spoiler: You didn’t. Do your visuals (thumbnails, banners) feel cohesive?

User-Generated