Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used. Why we care. and Australia.

Marketing 85

Marketing Marketers Digital Marketing Management 85

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Editorial guidelines are a set of standards for any/all content contributors, etc. Here are a few I used: 1. Writing guidelines for the role of AI in your newsroom?

Transform 98

Transform Place Communications SEO 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 121

Transform User-Generated Analytics Market Trends 121

Search Engine Land

MARCH 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.

Management 116

Management User-Generated Analytics SEO 116

Marketing Insider Group

APRIL 15, 2024

It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. We’re not just talking about any influencers. But now, there’s something new on the scene: B2B creators. Image Source: Inc.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. When you’re already spread thin, every minute counts.

Social Media Marketing 80

Social Media Marketing Key Performance Indicator Influencer Marketing Management 80

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 91

Transform Content Marketing Marketing Marketers 91

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Key Performance Indicator 91

Key Performance Indicator Personalized Marketing Social Media Marketing Product 91

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Moreover, it offers the highest ROI of any other content format. What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

APRIL 16, 2024

Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications for the competitive query [best printer 2024]. Why we care.

User-Generated 107

User-Generated SEO Product Branding 107

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. The next step is maximizing the potential of the system in use.

User-Generated 140

User-Generated CMO Marketing Marketers 140

Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. Why we care. ” TikTok AI effects rebrand.

Education 128

Education Search Marketers Branding Marketing 128

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Customer Journey 92

Customer Journey Transform Customer Acquisition Price 92

Buffer Marketing

APRIL 11, 2024

  Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource. The "who can I ask" mindset further depletes people resources that are already struggling. Here's how: Unfilled positions. Think again.

Energy 106

Energy Marketing Marketers Direct Mail 106

Martech

DECEMBER 28, 2023

“Experienced McCMO got a new job, AI-AI-O. And in that job, is a CEO, AI-AI-O. With an AI-here and an AI-there, where is my AI, here is my AI, everywhere is AI. Experienced McCMO got a new job, AI-AI-O.” We’d like to know how it’s been for you.

CMO 96

CMO Analytics Communications Marketing Strategy 96

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. Plus, marketers can use AI to target the best days and times for the highest engagement.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Search Engine Land

DECEMBER 14, 2023

A link for a group of resources is an incoming link to a resource in the group, i.e., a link having a resource in the group as its target. An express link, e.g., a hyperlink, is a link that is included in a source resource that a user can follow to navigate to a target resource. AI is complicated; we all know this.

Branding 135

Branding PR SEO Content Marketing 135

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. How confident are you with your team’s readiness for change? Without proper planning, your initiatives may end up costly, resources wasted and the result unusable.

Transform 116

Transform User-Generated CMO New Technology 116

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 124

Whitepaper Content Marketing Thought Leadership Marketing 124

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. Will AI replace SEO professionals?” But what even is a stable profession when AI seems to encroach on them? Generative AI is being touted as a time-saving, workforce-reducing miracle tool.

SEO 124

SEO PR Communications Search Marketers 124

Search Engine Land

JANUARY 22, 2024

He then used his AI content tool to recreate thousands of pages of copy. It’s my ball, and I’ll take it home if you don’t do as I say…’ We’ve all been there as kids. Unchecked AI content at scale harms the web and should not be allowed. Because that changes everything.

SEO 116

SEO Education Branding Advertising 116

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? Enter the impetus for solving both challenges: artificial intelligence (AI).

User-Generated 113

User-Generated Marketing Marketers CMO 113

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. New businesses can produce and share content more effectively by automating regular chores.

Content Marketing 123

Content Marketing User-Generated Marketing Marketers 123

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. I started in digital project management nine years ago, and AI project management tools were unheard of. Today, my workflow relies on AI tools to keep my clients and team happy. What does AI project management software do?

Management 106

Management Price User-Generated CRM 106

Buffer Marketing

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. However, we understand its limitations, especially when it comes to creation, better than most.

PR 122

PR Communications Management Place 122

Martech

MARCH 21, 2024

However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. How will AI streamline your operations?

Transform 103

Transform Analytics CMO CRM 103

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 121

User-Generated Transform Advertising Advertisers 121

Search Engine Land

MARCH 29, 2024

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. In some cases, JavaScript is the culprit. So why is this not happening?

User-Generated 102

User-Generated SEO Management Search Marketers 102

Search Engine Land

MARCH 22, 2024

Ten years ago, Google’s Eric Schmidt (former CEO and Executive Chairman) said a Google killer was inevitable : “But more important, someone, somewhere in a garage is gunning for us. I know, because not long ago we were in that garage. Why we care. Then along came Google. It did Search better. A better way.

Industry Insights 120

Industry Insights Advertising Advertisers Product 120

Businesses Grow

JUNE 19, 2023

It’s hard to believe, but it’s been nine years since I wrote a well-known blog post called Content Shock. For the uninitiated, this post predicted that when business niches overflow with useful, high-quality content, a never-ending content arms race results. But look where we are today! Is there hope?

Education 135

Education Branding Content Marketing Place 135

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits.

Advertising 116

Advertising Advertisers Transform Communications 116

Search Engine Land

DECEMBER 27, 2023

Until at last, here we are, with no more year left to go! Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Google opened access May 25.

SEO 123

SEO User-Generated Gen Z Analytics 123

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. So, let’s explore the best ways marketers can use text-based, genAI tools like ChatGPT.

User-Generated 124

User-Generated Copywriting Marketing Automation Platform eBook 124

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. It combines your expertise with Google AI. While the AI model is not without criticism, here’s my take on Gemini after field testing its capabilities.

User-Generated 122

User-Generated Advertising Advertisers Logistics 122

Rock Content

JANUARY 26, 2024

2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content, simply don’t follow a script. What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. Let’s dive in. Undeniably, the landscape is shifting.

SEO 98

SEO Analytics Branding Marketing 98

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Search Engine Land

MARCH 14, 2024

Whether AI will dominate the SERPs altogether is up for debate. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. As Schwartz mentioned: “This update is not part of the helpful content system.

SEO 116

SEO Transform Promotion Branding 116