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Understanding and exploring core social media features

Sprout Social

As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing.

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15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

Buffer Marketing

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.) Networking with your creator peers is far from the only benefit these communities offer.

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Everything You Should Know About Facebook’s Brand Collabs Manager

Hootsuite

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. What is Facebook Brand Collabs Manager? Brand Collabs Manager is a tool that helps connect brands with creators on the Meta-owned platforms of Facebook and Instagram.

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What are KOLs in Marketing? (And How to Work With Them)

Hootsuite

In this blog post, we’ll take you through all the ins and outs of KOLs: what they are, why they’re great for marketing and how to find the right KOL for your brand. View this post on Instagram. A post shared by j i f f p o m (@jiffpom). View this post on Instagram. View this post on Instagram.

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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Marketing

I didn’t end up as a content writer at Buffer because of LinkedIn (that was down to a fun Instagram post , interestingly enough), but I definitely found it valuable in my job search. You’ll receive a welcome email from LinkedIn, and it’s a good idea to explore the resources they direct you to. 

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What is Sponcon, And Should Your Brand be Doing It?

Hootsuite

Sponcon might look like a makeup artist receiving an eyeshadow palette in exchange for posting about a beauty brand, a travel blogger being paid to highlight a clothing brand’s hiking jacket or a chef being paid to use a certain ingredient in a recipe video. So devote both time and resources to making sure you find the right fit.

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A Guide to Social Media Collaboration

Buffer Marketing

Collaborations can take various forms, such as joint campaigns, guest posts, giveaways, or co-hosted events. Creator to Creator Two creators with a similar target audience can collaborate on creating and publishing content, such as YouTube videos or Instagram posts. Mention each other’s newsletter or swap posts for a day.