SocialPilot

DECEMBER 18, 2024

On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Despite their similarities, Instagram Stories and Reels are different in their reach. Instagram Reel Instagram Story Visibility Can be seen by all Instagram users Seen only by followers unless the profile is public Avg.

Entertainment

Sprout Social

JANUARY 22, 2025

That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok. B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. Why do content marketing on LinkedIn? The list goes on.

Marketing Strategy

Buffer Marketing

JULY 31, 2024

Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. But where do you even find content to curate ? So you’re not truly giving your audience any new info.

User-Generated

Neil Patel

JUNE 25, 2025

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. The solution? Relationship marketing. What Is Relationship Marketing?

Shoppers

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Social media is always changing! What is a social media marketing strategy?

Social Media Marketing

Buffer Marketing

AUGUST 12, 2024

  ⚡ Maximize the impact of your videos: With Buffer, crossposting your YouTube Shorts to TikTok and Instagram Reels only takes a couple of clicks — and you can do it on our free plan! That might not seem like a lot when you compare it to other YouTube channels, but this was huge for me. 

SEO

Buffer Marketing

JANUARY 29, 2025

“So for this analysis, the total number of engagements is the sum of comments, retweets, favorites, reactions, likes, shares, repins, reposts, quotes, and replies.” But even these smart tactics don't guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior.

Entertainment

Backlinko

MAY 31, 2025

The viral post racked up 5800+ reactions with 238 comments and 160 reposts. A sustainable calendar takes into account the entire production cycle and available resources, ideally with a quick review process. The best social calendars capture just what matters without drowning in excessive detail. They also become a nightmare to manage.

User-Generated

Buffer Marketing

AUGUST 5, 2025

As a creator, marketer, or small business owner juggling 47 other to-dos, trying to keep up with Instagram Reels trends can feel like running after a moving train in flip-flops. Here’s the latest Instagram size guide.  Jump to a trend: 1. Accessory essentials on a coffee tray 2. Balancing in heels 3. Bugatti slide 5.

Fashion

Buffer Marketing

MAY 20, 2025

Posts published then had the highest median engagement — that is likes, replies, and reposts — across all the data we analyzed. Posts published then had the highest median engagement — that is likes, replies, and reposts — across all the data we analyzed. on Wednesday. on Wednesday. – 9 a.m.

Analytics

Buffer Marketing

JANUARY 30, 2025

A follower on TikTok should immediately know they’re seeing the same brand whether they find you on Instagram, LinkedIn, or YouTube. Instead of vague aspirations, define clear targets: Instead of: “Post more on Instagram.” Spoiler: You didn’t. This checklist is your blueprint for momentum in 2025.

User-Generated

SocialPilot

JUNE 18, 2025

billion valuation by focusing on brand awareness through consistent, engaging content on Instagram. billion valuation by focusing on brand awareness through consistent, engaging content on Instagram. If you’ve ever asked yourself whether social media is worth the effort or questioned when you’ll finally see ROI, you’re not alone.

Real Estate

Hootsuite

OCTOBER 18, 2024

Redditors have a reputation as being a bit of a tough crowd, but generally are a collection of real, down-to-earth people (mostly) who don’t shock easily or judge a book by its cover (except on r/TerribleBookCovers , naturally). That’s another thing about Reddit: there’s a subreddit for everything. Everything. You get the idea.

Marketers

Backlinko

JULY 1, 2025

So, you can choose the ones that fit your resources and goals. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies. Because platforms like TikTok, Instagram Reels, and YouTube Shorts are specifically designed to push your content to people who don’t follow you.

Marketers

SocialPilot

JUNE 19, 2025

Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Today’s social media feeds are busier, smarter, and more competitive than ever.

Thought Leadership

Buffer Marketing

APRIL 15, 2025

That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform.

Shipping

Backlinko

JULY 15, 2025

You can also run polls on LinkedIn, Instagram, X, and more. Over on LinkedIn, you can scan your competitors’ profiles for posts with high comment or repost counts. Then, you stop publishing for three months. And you’ll want to do it in a way that feels helpful, not pushy. What would you search for when looking for [solution type]?

Customer

Buffer Marketing

JULY 22, 2025

Staying consistent on TikTok sounds simple enough. But coming up with video ideas, filming, editing, writing captions, and posting nearly every day? That’s a full-time job — with overtime. That is, unless you work smart. Before getting into the steps, make sure you have a creator or business account on TikTok. ’ 3.

Management

Sprout Social

NOVEMBER 15, 2024

At time of publishing the post has over 18,000 likes, 800 comments and 1,900 reposts. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. That’s why many leaders stay away from building a personal brand, whether by choice or corporate mandate.

Branding

Sprout Social

AUGUST 13, 2025

For example, a brand might amplify an organic post on Facebook and run it as an ad on Instagram Reels or vice versa. Earned media includes organic shares, mentions or reposts from channels like employees, customers or press mentions. Social media amplification is a strategic ripple effect of promoting content on social media.

User-Generated

SocialPilot

JUNE 27, 2025

You’re managing limited resources and tight timelines. Examples of Smart Goals for 2025 To avoid vague fluff like “grow our Instagram,” your goals should be: Specific, Measurable, Achievable, Relevant, and Time-bound. Like: Increase Instagram Story link clicks by 25% in (content) Boost X (Twitter) engagement rate from 1.2%

Thought Leadership

SocialPilot

JULY 14, 2025

Instagram suggests based on interest tags, LinkedIn ranks by relevance, and TikTok surfaces content based on viewing behavior. It focuses only on what, when, and how you publish across platforms like Instagram, LinkedIn, or X. Instagram indexes alt text, captions, and hashtags. With over 5.31 Built for agencies and brands.”

Real Estate

Sprout Social

JULY 15, 2025

And HealthTok has stepped in to fill the gap, rapidly gaining influence as a source of wellness information on a huge range of topics. While the proliferation of #HealthTok means more access to information, it also raises the risk of spreading misinformation. As a vehicle for educational health content, TikTok can reach billions of people.

Health

SocialPilot

MARCH 26, 2025

Heres the basic formula: Share of voice = (Your brands metrics/Total market metrics) x 100 Traditionally, the share of voice metric was used to describe a brand’s advertising share on print, TV, or radio. But currently, it includes every form of your brand’s measurable awareness, like PPC, web traffic, online mentions, and more.

PR

SocialPilot

FEBRUARY 17, 2025

Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. Utilize Instagram Highlights, Facebook featured sections, and LinkedIn featured links to keep website links easily accessible. Instagram: Great for visual storytelling. So, whats the hero move here?

Transform

Buffer Marketing

APRIL 1, 2025

View this post on Instagram A post shared by Duolingo (@duolingo) If you were in orbit, it was hard to miss the news. Key takeaways : If you have the budget and resources, partner with influencers in your industry to improve the visibility of your social media campaigns. Everyone from me to Dua Lipa was talking about it.

Social Media Marketing

Buffer Marketing

JULY 22, 2024

One of the best aspects of social media is being able to share something with your followers, but other social media platforms make reposting a bit easier. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers. On Twitter/X, you can retweet.

Branding

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management

SocialPilot

APRIL 23, 2025

We’ll cover proven strategies that work across different platforms, from Pinterest boards to Instagrams trending reels. For instance, instead of “increase engagement,” aim to “achieve a 5% engagement rate on Instagram business posts by the end of Q2.” Lets dive in! The competition is diverse.

Social Media Marketing

SocialPilot

AUGUST 1, 2025

Let’s be real—Instagram isn’t the wide-open playground it used to be. That’s where a proper Instagram competitor analysis comes in—not a once-a-year audit, but a monthly edge. Why is Instagram Competitor Analysis Not Optional in 2025? What’s changed on Instagram lately? Your content may be solid, but guess what?

User-Generated

SocialPilot

SEPTEMBER 19, 2024

Hence, every Instagram account has slowly but surely adopted Threads into its content strategy. However, the Threads algorithm does not work like Instagram or Facebook. You might love it, you might hate it, but you can’t ignore the newest social media network on the block by Meta- Threads. But can you really make a Thread go viral?

User-Generated

SocialPilot

AUGUST 7, 2025

Instagram focuses on its visual storytelling capabilities and multiple content formats for lifestyle and visual communities. Think of it as the coffee shop conversation version of social media, where people stick around to chat rather than just scrolling past. Why Threads Works for Community Building 1. But on Threads?

Transform

Jeff Bullas

FEBRUARY 27, 2023

When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. Well, here are 16 different ways you can get more followers on Instagram this year. 16 ways to get more followers on Instagram 1. Reels are popping up in everyone’s Instagram feed, so make sure you’re there, too.

User-Generated

Hootsuite

APRIL 20, 2020

In reality, the Instagram algorithm is what decides which posts people see every time they open their feed. Below, we’d like to set the record straight on how it works, so you can make sure your content stands the best chance possible of getting seen during the 27 minutes per day people spend on Instagram. (In In 2019, anyway.

Real Estate

Hootsuite

FEBRUARY 24, 2020

We answer all your image copyright questions and share the best resources below. The free resource includes recommended photo dimensions for every type of image on every major network. View this post on Instagram. View this post on Instagram. Can I Use This Photo on Social Media? Understanding Image Copyright.

Social Media Marketing

Hootsuite

DECEMBER 6, 2021

There are few methods more reliable in growing an Instagram following than running a contest. Instagram giveaways create interactions with your existing audience while drawing in countless new views and followers. They’re a tried and true way to drive engagement in a way that Instagram’s algorithm can’t help but notice.

Law

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. How the Instagram Algorithm Works. The 6 Best Instagram Analytics Tools (And Metrics You Need to Track). Learn more : A/B Testing on Social Media: How to Do it with Tools You Already Have.

User-Generated