Hootsuite

MARCH 16, 2023

TikTok’s Ad Library, part of the TikTok Creative Center , is an excellent resource for advertising on TikTok. Bonus: Use our free TikTok engagement rate calculato r to find out your engagement rate 4 ways fast. What is TikTok Creative Center (a.k.a. TikTok’s ad library)?

Analytics 95

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Hootsuite

APRIL 11, 2023

1 Analytics Tool for Growth Beautiful reports. These are areas where your brand could improve, from performance to resources to strategy. It can be tempting to zone in on your own social media analytics and focus only on strengths and weaknesses. Start by gathering your own metrics through social media analytics tools.

Analytics 105

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Spiralytics

MAY 30, 2024

Video sharing and streaming platforms Video sharing and streaming platforms like Youtube and TikTok allow users to watch, upload, and share videos on the internet. The platform’s allure lies in its unparalleled reach, sophisticated targeting options through Facebook Ads Manager, and robust campaign optimization analytics.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. What are the best times to post on TikTok? What are the best times to post on TikTok by industry?

Entertainment 104

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Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. So, that’s the approach we took to TikTok.” They get the reps in and make content all the time.

Thought Leadership 107

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Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. Specialized social analytics tools allow you to see the bigger picture.

Social Media Marketing 134

Social Media Marketing Analytics CRM Marketing 134

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. As of 2023, TikTok has over 1 billion active monthly users. However, showing up in the right places on TikTok is easier said than done. What Is TikTok SEO?

SEO 94

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Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Social Media Marketing 112

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Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. Your social media analytics will reveal if your actions have paid off. But with the right tools in your toolbelt, it doesn’t have to be a slog.

Social Media Marketing 122

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Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Customer Acquisition 88

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Buffer Marketing

AUGUST 23, 2023

Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. Think about it this way: even if you have the resources to commit to, say, five platforms, are those resources well spent if your target customers aren’t hanging out on three of them?

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Buffer Marketing

MAY 8, 2024

Scroll on for resources that will help.) On platforms where content has a little more longevity and social media SEO (search engine optimization) comes into play (like YouTube, Pinterest, and, to an extent, TikTok), users searching for specific products may come across your older content. It’s as simple (and complex!)

Affiliate Marketing 72

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Hubspot Marketing

SEPTEMBER 29, 2022

What resources a company needs. So to start, imagine that your company wants to create a content management system for TikTok specialists. Your goal is to plan, manage, and measure TikTok performance in one place. Let’s set objectives for our TikTok CMS: Increase the ROI of TikTok ads by 10% in November.

Management 125

Management Communications Health CRM 125

Buffer Marketing

OCTOBER 9, 2023

Subscriber Analytics YouTube launches new subscriber analytics for better content planning. Use the analytics tool to plan content that resonates with your audience. TikTok Shop Halts in Indonesia TikTok halts online shop in Indonesia to comply with new regulations, a loss of an e-commerce channel for brands in Indonesia.

Gen Z 89

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Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are TikToking.

Gen Z 93

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Buffer Marketing

SEPTEMBER 6, 2023

Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success. According to research by the short-form video platform , “sound is the anti-scroll on TikTok” With their data, it’s not hard to see why. It's not hard to see why.

Gen Z 112

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Hubspot Marketing

MARCH 4, 2024

I sat down with HubSpot’s Manager of Brand Social Strategy and Analytics to find out. To get the scoop on all things social, I spoke with Erin McCool , HubSpot’s Manager of Strategy and Analytics, Brand Social. You can learn more about what she means in our Social Media Analytics: The Ultimate Guide. What is Bluesky?

Analytics 94

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Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. What is TikTok SEO? Let’s get started.

SEO 91

SEO Gen Z User-Generated Place 91

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours. Unlike Instagram Stories, TikTok stories can only be created by capturing content in the moment.

Marketing Strategy 111

Marketing Strategy User-Generated Marketing Marketers 111

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how.

Gen Z 105

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Hubspot Marketing

AUGUST 21, 2023

As you scale, make sure you track post analytics to see how your content is performing. Social media content creation is a tall order, especially for lean marketing teams, so don't short yourself on resources — especially talent. Tracking analytics can be as simple or detailed as your team prefers. Step 4: Set up UTM tracking.

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

Hubspot Marketing

JANUARY 5, 2021

On TikTok and Triller, it's 60 seconds. With the rise of platforms like TikTok, Reels, and Vine, short form video is actually getting shorter and lending itself more to 60-second to two-minute videos," he said. TikTok , for instance, is run by dances, sounds and social challenges. More User-Generated Content (UGC).

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Hootsuite

APRIL 26, 2023

Social media market research can offer real-time insights with extreme speed and accuracy—pull an analytics report , and it’ll give you the scoop about what’s happening this very minute. Are you a luxury realtor noticing that others in the real estate industry are flocking to TikTok… and racking up the views?

Market Research 123

Market Research Social Media Marketing Real Estate Fashion 123

Martech

MARCH 17, 2023

Our goal is to empower organizations across the ecosystem to execute data collaboration at scale, without the need for ongoing technical resources or the need to move the data,” said Matt Kilmartin, Habu co-founder and CEO, in a company release. Marketers can now add Habu to their Facebook Ads/Advanced Analytics account. Why we care.

Analytics 93

Analytics Marketing Marketers Social Media Marketing 93

Hubspot Marketing

JUNE 28, 2022

While you, of course, have to invest time and resources in building out your content, you can create high-quality content with a reliable phone and a few tools at your disposal. For instance, on TikTok, you can only post videos. For a while, brands were wary of TikTok. Google Analytics for Analytics. And that’s OK.

Gen Z 133

Gen Z User-Generated Social Media Marketing Education 133

Hubspot Marketing

SEPTEMBER 22, 2023

When someone clicks a link on a website or social network, and it takes them to another site, tracking software, such as Google Analytics or HubSpot , counts that visitor as referral traffic. HubSpot’s marketing analytics tools can provide you with insight into your referral traffic. Get started with HubSpot's traffic analytics.

Inbound Marketing 132

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Search Engine Land

SEPTEMBER 27, 2023

From Google’s familiar SERPs to the dynamic realms of TikTok and Instagram reels, each platform offers a unique opportunity for brands to share their stories. You will likely lean into video content if you recognize that content around a query is popular on YouTube and TikTok. However, just having a presence isn’t enough.

SEO 129

SEO User-Generated Entertainment Analytics 129

Search Engine Land

MAY 2, 2023

TikTok is also testing search ads. The last area where you can use AI to save time and create efficiency is analytics. You can pay for fancy AI-powered analytics platforms like Segment Tealium, Pecan, etc., As a starting point, think about the resources you already have available. Visual creative. SUBSCRIBE See terms.

Analytics 89

Analytics Advertising Advertisers Product 89

Hootsuite

FEBRUARY 24, 2021

We’ve asked the experts and gathered the latest research and resources to help you show that you know the answers. Skill expectations are high, ranging from copywriting to videography and mastery of various analytics and creative platforms. TikTok: Bytedance, TikTok’s parent company, was founded in 2012. WhatsApp: 2009.

Health 141

Health Social Media Marketing Marketing Marketers 141

Lynton Web

FEBRUARY 21, 2024

billion social media users : Reddit, Snapchat, TikTok, Instagram, Pinterest, and more. A static image won’t really work on TikTok unless you use it as a background and have a person talking or doing something in front of it. Fast forward to today, and more than five other major platforms are vying for the attention of more than 4.7

Social Media Marketing 93

Social Media Marketing Marketing Marketers User-Generated 93

Hootsuite

SEPTEMBER 23, 2022

TikTok is not a social media platform. That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering , an annual business and marketing summit held in Banff, Canada. People don’t “check” Tiktok. TikTok is not a platform for YOLO, FOMO, and selfies.

Entertainment 99

Entertainment Social Media Marketing Place Analytics 99

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Use the analytics feature to tailor your social media marketing strategy and prove ROI. For example, the link in bio feature can direct your audience to more content on your website.

User-Generated 96

User-Generated Social Media Marketing eCommerce Communications 96

Hootsuite

SEPTEMBER 29, 2021

Thinking about buying TikTok followers ? If we as a society have developed the technology to order a pizza with an emoji on Twitter , why shouldn’t I be able to become TikTok famous with the click of a button? TikTok has been downloaded more than two billion times , and has 100 million active users in the U.S. per new follower.

Price 141

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Search Engine Land

DECEMBER 8, 2023

Leveraging the Google Sheets product, we seamlessly connect channels like Meta, Google, TikTok, and Shopify into a unified dashboard. Google Analytics 4 Critics may voice their opinions, but Google Analytics remains a standard in the analytics realm.

Transform 118

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AWeber

APRIL 23, 2024

.” - Cheniece P, G2 review #2 - Campsite.bio Campsite.bio landing page examples Campsite.bio link in bio tool gives you in-depth analytics, a personalized domain name, and premium integrations such as forms and tracking pixels. Pro plan provides access to in-depth analytics. “I Features in-depth analytics.

User-Generated 70

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Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Transform 105

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SmartBrief - Marketing

MARCH 7, 2024

Despite the growing popularity of social media platforms like TikTok, these marketers believe most dark social activity takes place on mainstay apps like Facebook and Instagram. Improve tracking to prove campaign value Metrics determine whether marketing teams get resources or funding. Refine Google Analytics.

Marketing 115

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