Hubspot Marketing

JULY 23, 2024

My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. By limiting the amount available, KFC made the chips seem like a scarce resource. We’re wired to prefer scarce resources over abundant resources. Back in 2015, I worked for a medium-sized British software company.

Promotion

Hubspot Marketing

JULY 11, 2024

Here are four of our favorites, along with practical tips, examples, and resources. Participants competed in Excel-related challenges, showcasing the capabilities and benefits of the software in a new and entertaining way, eventually going viral on TikTok and Twitter and capturing millions of views on YouTube. Build your tribe.

Transform

Buffer Marketing

JULY 11, 2024

For seasoned creators on TikTok, Instagram, and X (Twitter), that posting frequency probably sounds like a breeze compared to how often you have to create content to maintain your reach. Day 26 What books, podcasts, blogs, or other resources have you found most helpful in your career growth? What time do you start in the morning?

Branding

AWeber

MAY 15, 2025

Look for trusted brands with fair payouts, reliable tracking, and helpful resources. Consider comparison criteria like: Commission rates and payment terms Support and resources for affiliates Reputation and reviews For those asking where can I do affiliate marketing? YouTube: Create how-to videos, unboxings, or comparisons.

Affiliate Marketing

Hootsuite

OCTOBER 7, 2024

This is incredibly valuable when annual budget time rolls around, or when you want to request new resources. Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. That’s the theory.

Analytics

Marketing Insider Group

SEPTEMBER 3, 2024

X (formerly Twitter) : This social networking site allows users to post and engage with short messages which can contain photos, videos, and other media. Ensure you have a mobile-friendly website and that any other resources social media users will interact with are accessible via a smartphone. Create interactive, multimedia content.

Gen Z

Hubspot Marketing

MAY 7, 2025

To hone these skills, Ive put together a comprehensive list of social media marketing resources. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. There are over 50 templates included for Instagram, Facebook, Twitter (X), and LinkedIn.

Social Media Marketing

Sprout Social

OCTOBER 10, 2024

Emerging networks are constantly introduced; existing networks evolve to remain competitive and the idea of maintaining a presence on every platform is becoming less feasible, even for teams with ample resources. Social media is an incredible resource for competitive intel. It remains the top choice for news and current events.

Gen Z

Vertical Response

JULY 7, 2024

Twitter (X) – Real-Time Engagement and News Updates Twitter, now rebranded as X, remains a powerhouse for real-time engagement and news updates. Brands can engage with these users by sharing tips, resources, and participating in subreddit discussions related to their industry.

Gen Z

Hubspot Marketing

SEPTEMBER 9, 2024

Millennials have seen socials’ many evolutions and been a major player in shaping the cultures of older platforms like Facebook and X (formerly Twitter). Mingling with Social Media Social media started to rise during the early 2000s, making it contemporaries with millennials. What can you do as a marketer? Don’t sleep on Facebook marketing.

Gen Z

Hubspot Marketing

JULY 12, 2024

Social Communities Naturally, these types of communities live on social media channels like Facebook, Instagram, TikTok, and X (formerly known as Twitter), LinkedIn, and Reddit. Resources like how-to articles and discussion forums for common challenges and solutions live in these communities.

Branding

Hubspot Marketing

JULY 25, 2024

Kieran and I experimented with some of these new developments in a recent episode of Marketing Against the Grain , including a viral AI video on Twitter and an AI-generated ad created in less than 15 minutes. Invest in the proper training and resources now to ensure you are using AI effectively and ethically in the future.

Transform

Marketing Insider Group

DECEMBER 4, 2024

This approach works especially well on platforms like Twitter, LinkedIn, and Instagram, where short, engaging content can reach a broader audience. This approach works well for generating leads and offering readers in-depth resources. Steps to Create Ebooks and Guides Choose a topic: Identify a theme by grouping related posts.

eBook

Animalz blog

AUGUST 12, 2024

Twitter is a space I’ve never fully figured out how to be successful in. I feel like there’s an ancient lore or set of unspoken rules decided decades ago by the earliest Twitter users. Podcasting has definitely been on our radar for a while, but we haven’t gone down that road yet, primarily due to resources and time.

Shipping

Hootsuite

NOVEMBER 21, 2024

Short form content generally performs well on apps like TikTok, Instagram, and X (formerly Twitter) — platforms that feed quick scrollers and require a snappy delivery of information. These in-depth resources help build brand awareness, nurture leads, and increase conversion rates. In fact, the average TikTok, for example, is 42.7

Social Media Marketing

The Marketing Operations Leader

JANUARY 11, 2025

Prioritization "Optimizing resource allocation and focusing on high-impact initiatives for better results." 2: Some prioritization, but resources are stretched. Recommendation: 1-2: Schedule regular syncs with key teams and define shared KPIs. 3: Deepen collaboration through co-owned projects or cross-functional task forces.

Finance

SocialPilot

JANUARY 21, 2025

Social Media Engagement Dashboard Imagine you just launched a new product and want to run a campaign on Instagram, Facebook, X/Twitter and more. Supported social media platforms: Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Google Business Profile For instance, we have showcased SocialPilots engagement dashboard. Think again.

Analytics

SocialPilot

JANUARY 16, 2025

Twitter : Retweets and likes, hashtags, concise and keyword-rich content, and links. Check out how Rand Fishkin has used popular keywords in his Twitter/X post to benefit from social SEO practices. Instagram : Hashtags, Alt text, engagement, location, subtitles, and profile optimization. This also increases backlinks.

SEO

SocialPilot

JULY 24, 2024

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. With access to data, you can make decisions about resource allocation and optimize your campaigns. In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals.

Key Performance Indicator

Hootsuite

JULY 26, 2024

Competitor analysis is available for X (formerly Twitter), Facebook, and Instagram. These are areas where your brand could improve, from performance to resources to strategy. Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Weaknesses. Opportunities. Threats.

Analytics

Buffer Marketing

JULY 29, 2024

Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? YouTube Community Posts are like a mini Facebook or Twitter/X Feed tied to your YouTube Channel, allowing you a way to share lightweight updates with your audience.  Here's how → What are YouTube Community Posts?

Analytics

Marketing Insider Group

JANUARY 21, 2025

Surveys are another valuable resource; you can ask direct questions and reveal what topics your audience wants to see. For instance, concise and punchy headlines perform best on Twitter (X) due to character limits. Learning About Your Readers You can learn about your audience using social media analytics tools.

Entertainment

Hootsuite

OCTOBER 18, 2024

Maybe one of your competitors is dominant on Facebook, for example, but has put little effort into X (Twitter) or Instagram. Here’s how to get verified on: Facebook X (Twitter) Instagram TikTok YouTube Pinterest Step 5. It will also help you spot opportunities and weaknesses you can document in your social strategy doc.

Social Media Marketing

Buffer Marketing

DECEMBER 5, 2024

— Anna C Mallon 3 cool Buffer analytics features brands + creators love All your social media metrics in one dashboard Forget hopping between social channels and copy-pasting all those numbers into a spreadsheet — Buffer pulls all your data from Instagram, Facebook, Twitter, and LinkedIn into a single dashboard.

Analytics

Backlinko

SEPTEMBER 6, 2024

He then turns the insights he gleans from that conversation into two weekly newsletters: A case study for premium subscribers A set of tactical insights for free subscribers Both newsletters can be 1,500+ words long and filled with quotes, stories, and additional resources you won’t find anywhere else. What Readers Say 5.

SEO

Hootsuite

JANUARY 17, 2025

Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms. That means you need to create resources that build momentum. Your organization likely has existing information and campaign resources. Thought leadership is also important here.

Promotion

Buffer Marketing

AUGUST 26, 2024

Videos can also be shared on LinkedIn, Threads, Twitter/X, Mastodon, and more. So if you have the resources to create short-form videos, they’re well worth investing in. X (formerly Twitter) and LinkedIn both support image posts, and even Facebook still sees engagement with visual content. Short-form video ideas 7.

Social Media Marketing

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. By focusing on high-value accounts, businesses can allocate resources more efficiently and achieve better results. LinkedIn, in particular, is highly effective for B2B advertising due to its professional focus.

Advertising

SocialPilot

JANUARY 27, 2025

By focusing on platforms like LinkedIn, Instagram, TikTok, X/Twitter, and even niche communities, B2B businesses can reach the right audience with the right message. Achievable: Ensure the goal is realistic based on your resources. X/Twitter : It’s great for staying updated on industry trends and participating in discussions.

Thought Leadership

Hootsuite

NOVEMBER 4, 2024

If you’ve connected your social media to your CRM , that’s another data resource! Hootsuite Analytics Start free trial Hootsuite Analytics collects your stats and audience demographics from Facebook, Instagram, Twitter, LinkedIn, and TikTok. Pricing: Available on request 3.

Analytics

Buffer Marketing

MARCH 5, 2025

Know your target audience deeply Some resources will start with setting social media goals, which is a great first step, but Instagram creator and consultant, Elise Darma , recommends putting audience research front and center. A chievable: Be realistic about your goals given your resources and platform’s algorithm.

Social Media Marketing

Buffer Marketing

JULY 31, 2024

Instead of just resharing something helpful, you can add your own thoughts on it — it’s called creating a Stitch video on TikTok, Remix on Instagram Reels, and Repost (formerly Quote Tweet) on X (formerly Twitter). Participate in the discussions, and you might find plenty of resources to create curated posts.

User-Generated

Buffer Marketing

SEPTEMBER 11, 2024

”I recently went through a lot of my older content from Twitter (now X) and LinkedIn,” Hailley says. LinkedIn is not quite as buttoned up as it used to be. Pro tip: Even older LinkedIn content could be polished up and shared again.”I   Looking to get started on LinkedIn?

Entertainment

Sprout Social

JANUARY 15, 2025

X (formerly known as Twitter): Share affiliate links or promo codes in posts. Create getting started materials for your influencers Set your influencers up for success with clear, helpful onboarding resources. Offer competitive compensation, fun perks and resources to support content creation and build strong partnerships.

Influencer Marketing

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. By focusing on high-value accounts, businesses can allocate resources more efficiently and achieve better results. LinkedIn, in particular, is highly effective for B2B advertising due to its professional focus.

Advertising

Buffer Marketing

APRIL 16, 2025

Be more efficient and save time  I’ve touched on this above, but time is your most valuable resource. Plus, you’ve got a buffer (no pun intended) to refine things before hitting ‘publish.’ ’ 3.

User-Generated

Sprout Social

SEPTEMBER 18, 2024

YouTube is also popular in Indonesia, while X (formerly known as Twitter) is the most popular in Thailand and Laos. Your team resources: Certain platforms, like TikTok, require specific skills in video editing, visual storytelling and more. In 2024, Facebook is the most popular social media platform in most countries.

Social Media Marketing