Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. What is content marketing ROI? Keep reading!

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

Marketing Insider Group

SEPTEMBER 12, 2016

If you caught my recent article What Is an ROI Calculator, you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. If you haven’t read that, go check it out.

Customer 85

Customer Marketing Marketers Content Marketing 85

Marketing Insider Group

AUGUST 26, 2016

Online calculators have grown up. No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. The post What Is an ROI Calculator?

Real Estate 53

Real Estate Customer Marketing Marketers 53

Moz

SEPTEMBER 6, 2021

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

SEO 80

SEO Analytics 80

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. To calculate ROI, you must first set clear goals for your content. Staff salaries. More traffic? More leads?

Content Marketing 121

Content Marketing User-Generated Customer Journey Marketing 121

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

Promotion 113

Promotion Finance Analytics User-Generated 113

Hubspot Marketing

OCTOBER 31, 2023

The formula I and other marketers use to calculate this metric is dividing total or unique clicks by the number of delivered emails. I like to call CTR the “day-to-day” email marketing metric because it lets you quickly calculate performance for every email you send. I then multiply that answer by 100.

Email Marketing 127

Email Marketing Analytics User-Generated Marketing 127

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Return on investment (ROI) is the metric people use to decide if the money they spent has paid off. That can lead many companies to question whether ROI for content marketing is real.

Content Marketing 95

Content Marketing Key Performance Indicator Marketing Marketers 95

Search Engine Land

JANUARY 2, 2024

How ad prices are calculated. Advertisers are reporting as much as 20% ROI, indicating that for every $100 spent, they are generating profits of $120. In contrast, running a comparable campaign on Meta’s platforms costs between $10 and $15. LinkedIn ad prices are determined by an auction system based on market demand.

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Price Advertising Advertisers Digital Marketing 128

Search Engine Land

FEBRUARY 20, 2024

You don’t know PageRank Since its introduction 25 years ago, PageRank has been on SEOs’ minds – and understandably so, since Google has been using PageRank for its internal calculations ever since and continues to do so. There is no way to compare their calculations against the actual PageRank scores inside the Google Index.

SEO 120

SEO User-Generated Retail Branding 120

Search Engine Land

SEPTEMBER 1, 2023

You’ll also want to check to see if there’s enough search volume around these topics to generate ROI for the investment in SEO. When you show an estimate of the ROI, management is much more likely to give you the resources you need to do SEO well, including a full team and the tech required. Done Project Manager 10 22.96 €70.00 €1,607.20

SEO 135

SEO eCommerce Management CRM 135

Martech

NOVEMBER 6, 2023

Here’s how to calculate it. To garner a clearer and more comprehensive view of engagement, we’ve started calculating the engagement rate. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Transform 125

Transform CMO Marketing Marketers 125

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

Health 145

Health Social Media Marketing Analytics Digital Marketing 145

Sachs Marketing Group

NOVEMBER 1, 2023

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. This calculation provides invaluable insight into the effectiveness of your marketing spend.

Digital Marketing 52

Digital Marketing Non-Profit Health Real Estate 52

Rock Content

DECEMBER 12, 2023

By creating assets like quizzes, calculators, and assessments, it is possible to work out another need of audiences: personalization. Quizzes and calculators play a significant role in this stage as well. Click here to see the example of an interactive calculator. How to create interactive experiences?

eBook 102

eBook Whitepaper Marketing Marketers 102

Martech

MARCH 21, 2024

ROI measurement. Determine your benchmarks for ROI. Assess whether AI solutions can empower your existing platforms to deliver better customer engagement and a higher ROI. Prioritize the marketing areas that promise the highest return on investment (ROI) and customer satisfaction elevation. Calculated risk management.

Transform 121

Transform Analytics CMO CRM 121

Martech

OCTOBER 19, 2023

To find it, do these calculations: Revenue = Sales amount × Average order value (or sales price) For example, you have signed 21 new contracts during the last year, with an average value of $7,500. By calculating CAC, you can measure the ROI of your customer acquisition strategies. Also, for net MRR and ARR, exclude churn rate.

Product 131

Product Customer Acquisition Key Performance Indicator Customer Journey 131

Martech

MAY 3, 2023

Other questions to ask: How do you calculate search volumes? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. Are they showing us our “must-have” features?

SEO 110

SEO CRM Search Marketers Price 110

Search Engine Land

JULY 10, 2023

Creating all the necessary calculations and re-calculations in Excel, enabling use to segment the data however we wanted. By convention, we multiply impression share metrics by impressions then divide the calculation by impressions once the pivot table is created. This gave us hope that could improve overall ROI.

Transform 97

Transform Branding Non-Profit Place 97

Martech

APRIL 4, 2023

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. Measuring campaign success is critical now more than ever.

Marketing 112

Marketing Marketers Performance Marketing 112

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 107

Influencer Marketing Customer Journey Health Marketing 107

Search Engine Land

FEBRUARY 7, 2024

The value of each purchase is passed back into the interface, then the campaigns, ad groups, and keywords can be optimized according to ROI. However, this method lacks the precision required to accurately represent ROI. Google has created a tool to help calculate the values that can be accessed here.

Non-Profit 121

Non-Profit Whitepaper Advertising Advertisers 121

Marketing Insider Group

APRIL 17, 2023

Get The Full Picture: How to Calculate True Cost of Your Content By Brody Dorland You’re creating high-quality, SEO content consistently, but is it costing you more money and resources than it’s generating? At MIG, we use Google Analytics to analyze both our own and clients’ SEO ROI.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Search Engine Land

APRIL 4, 2023

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. Measuring campaign success is critical now more than ever.

Marketing 101

Marketing Marketers Whitepaper Analytics 101

Content Marketing Institute

MARCH 4, 2021

Calculating ROI for your brand’s content marketing is a frequently asked question. Continue reading → The post How to Make a Better Content Marketing Case With ROI appeared first on Content Marketing Institute. Here are some ways you can answer it and make a stronger business case for content marketing.

Content Marketing 135

Content Marketing Marketing Marketers 135

Sachs Marketing Group

NOVEMBER 22, 2023

Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI). On the other hand, if your goal is to drive sales, you’ll want to track metrics like click-through rates, conversion rates, and ROI from your social media ads. You’re not alone.

Social Media Marketing 84

Social Media Marketing Non-Profit User-Generated Marketing 84

Marketing Insider Group

JUNE 13, 2023

As an evaluation metric, cost per lead calculates what you spent on average to generate a new prospective customer. Finally, remember to restrict your calculation to a specific timeframe to get good results. You’ll want to compare your cost per lead for all of your marketing against that of particular campaigns to determine ROI.

Inbound Marketing 95

Inbound Marketing Price Marketing Marketers 95

Martech

NOVEMBER 8, 2022

Conversion rates are typically calculated by dividing the number of conversions on your site by the number of visitors. In order to measure the impact of email campaigns on the overall business, marketers should include the entire customer journey in their calculation, which includes email. Return on investment (ROI).

Customer Journey 98

Customer Journey Email Marketing Marketing Marketers 98

Hootsuite

FEBRUARY 23, 2023

Do you ever wonder if there’s a more strategic way to calculate and set it? Grab your calculators, put on your math hat, and set your phone to Do Not Disturb as we unlock the mysteries of successful ad spending on Facebook! That’s why we’ve created a Facebook ads budget calculator that will do the math for you.

Digital Trends 135

Digital Trends Advertising Advertisers Energy 135

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Table of Contents What is social media ROI? What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Content Marketing Institute

APRIL 21, 2021

Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Continue reading → The post How to Demystify the Process of Measuring Content Marketing ROI [Video Show] appeared first on Content Marketing Institute. You can’t determine a house’s value by measuring its fence height.

Content Marketing 126

Content Marketing Marketing Marketers 126

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. The formula to calculate share of voice is: Your brand metrics / Total market metrics.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Kuno Creative

OCTOBER 12, 2023

For example, infographics, ROI calculators, webinars, video, podcasts, product demos, courses, data-driven research and interactive web pages, to name a just few possibilities.

Inbound Marketing 86

Inbound Marketing eBook Whitepaper Marketing 86

Neil Patel

MARCH 10, 2021

Instead, my goal is to explain: how Google calculates the cost of ads the factors affecting the cost of ads how you can quickly find out how much keywords will cost how to reduce your ad spend while remaining competitive. How Does Google Calculate Ad Costs? You could pay more per bid, but your ROI should be consistent.

Advertising 143

Advertising Advertisers Price User-Generated 143

Hubspot Marketing

MAY 6, 2022

In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. The result is a positive ROI and a worthwhile investment.

Social Media Marketing 95

Social Media Marketing Marketing Marketers User-Generated 95

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. The % of content ROI is always an estimate (not an absolute value). Or, you can even calculate the overall cost per download: .

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Content Marketing 139

Content Marketing Marketing Marketers User-Generated 139